Your artist blog will be the foundation of your business.
Your blog will be the fuel that drives traffic to your website, helps you build a loyal following, and provide a way for you to connect with your collectors and fellow artists.
The struggle many artists have is writing.
Artists tell their stories visually not with text, so written often becomes a chore that is ignored.
In this post, I am going to share with you two simple writing tips for artist blogs that will have your readers turn into loyal collectors.
Writing Tips For Artist Blogs
You might have heard me say this before, “Your art blog will be the fuel that drives traffic to your artwork.”
As every year passes by and I continue to publish new blog posts, I can not enough times how important it is to have an art blogging strategy.
Just to give you an idea of why I say this, I am still receiving thousands of visits each month from blog posts I have written 3-4 years ago.
When people are interested in your blog posts they will subscribe to your artist newsletter, follow you on Facebook and Twitter, Pin your posts on Pinterest and revisit your site on a regular basis.
Every post you published will be searchable on the search engines for as long as you have your website up.
So the work you put in today will still produce traffic one year from now, five years from now and so on.
Think about that for a second.
What you write today will produce traffic years from now.
Facebook, Instagram, and Twitter can not say that. Actually, you are lucky if your post on Facebook is still being viewed the next day.
I do want to mention that Pinterest is an important tool for art marketing.
Pinterest is a search engine just like Google. This means that your pins are searchable for years to come.
Related Posts:
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But before you can get people to subscribe to your newsletter and repin your Pinterest pins you need to write content they enjoy.
Below are some basic writing tips for artist blogs that will help you to separate yourself from all of the other artists selling their art online.
Personal Experiences
You might feel uncomfortable with this at first but your readers want to get to know about you as a person and an artist.
Many people have a hard time writing about themselves. They feel uncomfortable and often think about why would someone be interested in my stories.
I felt the same way in the beginning. I did not write about my stories. I only wrote about the facts that I have learned. The posts I wrote was like reading a textbook.
Who enjoys reading textbooks for entertainment? If I were to guess, there are probably not many people who do.
I started becoming more personal with the examples that I was trying to get across. I have found that people learn more through stories rather than just facts.
Stories allow the reader to connect the points with something that they can remember.
If you are writing about a new piece of artwork that you have finished, create a story for it. Give your art some life.
When you provide a short story for your art, your readers will feel connected with the piece.
If you can have the readers feel emotionally connected with a specific piece of work, you will increase the chance of selling it.
Art Blog Topic ideas:
- Tell stories about the lessons you have learned through your artist journey.
- Explain the challenges that you have encountered about running your art business and your learning experiences with your artwork.
- Share how you overcame each challenge. Your readers might be facing the same issues and providing your learning experiences will help them overcome their struggles.
- Share with your audience the message you would like to get across with your artwork.
- Explain what inspired you to become an artist and what continues to excite you to create the art you are creating now.
- Talk about the artists who inspire you.
- What makes your art different?
- Why do you use the colors you use?
Outside Perspectives
Another helpful tip that will help you gain your reader’s trust is to add other people’s views on a subject.
If you are writing about a specific technique, art style or art supplies, add some skillful advice from other experts in your field. When you include other expert’s views, you are strengthening the points that you are trying to make.
The artists and other bloggers will appreciate you writing about their thoughts as long as you give them appropriate credit and a link to the article that inspired your post.
Related Post: How to Insert Links on WordPress Blog Posts
Including other people’s views is a great way for you to start connecting with other artists.
You might even become good friends with them. You might feel that artists are competitive, but I do not believe that. I believe that the most successful artists are willing to help new artists live their dreams.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
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Know Your Objectives Before You Use These Writing Tips For Artist Blogs
I am going to end this post with this important thought.
In order for you to build a successful art blog, you must have a plan.
In order for you to create a plan, you must know what your objectives are.
You will be wasting your time if you do not know what you want to achieve with every blog post.
Ask yourself these questions before you start writing:
- What is the goal of the post you are writing?
- How will the post benefit your reader?
- What would you like your reader to do after they read your post?
For more helpful blogging tips visit
Art Marketing Basics: How Pillar Content Generates Traffic
5 Tips for Writing Catchy Headlines that will Attract Readers
3 Simple Tips To Increase Traffic To Your Artist Blog
5 Types Of Art Blog Posts That Drive Traffic
6 Places To Promote Your Art Blog Posts
Conclusion:
When you are just starting a blog and you do not feel comfortable about writing it can easily become a job that can be put on the backburner. The only way that you will build your confidence is by doing it. The more that you write, the more confident you will become.
I have outlined some easy writing tips for artist blogs that work. I know that they work because they have helped me to build a website that generates over a thousand page views a month.
You can have the same success. All you have to do is get started.
Practice makes perfect. Start writing today; people want to hear your story.
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