After you worked so hard growing your email contact list, you will want to make sure that your newsletters are being read. Writing a newsletter is just like writing a blog post. You want to provide quality content that everyone will enjoy.
Writing a Newsletter 101
You will be working hard every day to build your email list so you can grow your business. It will be a waste of time if no one reads or takes action on the newsletter you send them. You will want to provide them content they will be looking forward to reading.
Crafting the perfect newsletter is like painting a masterpiece. There are some basics that you will want to focus on to ensure that your message is not being overlooked.
Here is an outline of the necessary steps you will want to take when you are writing your newsletter.
Before you sit down to write your newsletter, you will want a clear vision of what content will be delivered and what action you would like to have from the recipient. Designing a plan will keep your newsletters more consistent and effective.
Main Focus –
What will be the primary focus of the newsletter? The majority of the content should support the main topic you are trying to deliver. The content should promote your brand and artwork.
Wikipedia defines newsletters as, “A regularly distributed publication that is generally about one main topic of interest to its subscribers.”
Keep it Short –
People get bombarded with emails all day long. Most emails are never opened and are lost with the other hundreds of unopened emails. If you keep your emails short and to the point, people will be more willing to open your emails and not put it off until a later time which will never come. Respect your reader’s time, provide them value without all of the extra fluff.
Add some images or videos to your email to make them more appealing. If you catch the reader’s eye with a picture of your artwork or studio, they will be more likely to read the content.
Newsletter Name –
The newsletter name needs to be eye catching while explaining what the content is about. If the title does not interest them, they will delete the email without even opening it. If the content does not support the title, you will discourage the reader from opening another email in the future.
Have a clear vision of what you would like the readers to do after they have finished reading your email. Would you like them to visit your site? Would you like them to read a blog post that you have just published? Would you like them to purchase your new artwork?
Once you have a clear vision of what you would like your reader to do, make it simple for them to follow through. If you would like to have them visit your site, provide a link to your site. If you would like them to read a new post you published, provide a link to the article. If you would like them to purchase your new artwork, include a “buy it now” link.
Make the call-to-action clear and easy.
You should only add one call to action on your newsletter. If you give the reader to many options, they will be overwhelmed and not make a decision on any of the links. Make it easy by providing one call to action per newsletter.
Provide structure to your newsletter and provide quality content. Before you know it you will be writing a newsletter like a pro.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.