This is the second post of a two-part series on how to write a review post. In this post, you will discover some valuable tips on how to write a review post that will attract new readers.
How to Write a Review Post Part 2
Today’s blogging challenge is to write a review post. Yesterday’s blogging challenge was to gather all of the information you will need to for today’s challenge.
If you didn’t do yesterday’s challenge, visit day 10’s blogging challenge. If you have completed yesterday’s challenge, take out your notes and get ready to write a review post.
Today’s challenge should not take you long at all to complete because you did most of the work. You already have all of the specifics of the item you will be reviewing as well as a layout of the blog post.
In this post, I want to go over a few extra points to help you to write a review post everyone will want to read.
How to Write a Review Post Tips
- You Are The Expert
- Provide In-depth Details
- Offer Examples
- Answer comments
You Are the Expert
You know the product you are reviewing inside and out. People are reading because they trust your opinion. Write about the product as if you created the product. Do not leave anything out.
Sometimes when we talk about something we know, we often forget the person we are speaking to might not be familiar with the topic. Assume the reader does not know anything about the product or service you are writing about.
Write your post, so it is easy to understand, you are trying to educate the reader so they can make a wise decision before purchasing.
Provide In-depth Details
As stated earlier, do not leave anything out. The weight of the product or the color of the product might not mean anything to you, but for some people, it might be substantial.
Provide your point of view when you are specifying all of the facts, whether it is positive or negative. Be detailed about any flaws and strengths the product might have. If you feel like a brush is unbalanced, explain why you might feel that way. If you feel like an acrylic brand is too opaque, explain why you feel that way and compare it to a different brand.
When you are sharing your thoughts, provide other people’s opinion as well. You can find great product reviews on Amazon or other websites. Make sure you link back to the source of the review.
By adding other people’s point of view, you are assuring the reader you are not trying to sell them a product. Instead, they will appreciate your opinion and go to you for further reviews on your niche.
Providing examples are a great way for you to get your message across. For instance, you can compare two brands of paint or two brands of brushes. Show images side by side showcasing what you are reviewing, then explain your thoughts.
Maybe one brand of paint glides on smoother than another. Maybe one brush handles better than another brand.
Providing examples and comparisons will help the reader to make a better decision. Keep in mind, what matters to you might not be of importance for someone else. Provide every little detail you can think of.
One good thing about writing blog posts is that you can always revise. If you forget to include something, you can always revisit the post and add it in.
Many people feel once they hit publish on a post, their job is done. The reality is if you want your posts to be read, your job has just begun.
You will want to promote your post to everyone interested in the product you are reviewing.
A great way for you to get more traffic to your post is by commenting on every comment personally.
Providing personal comments will help you in a couple of ways.
First, Google will see your post is receiving a lot of engagement and will believe your post is something people will be interested in reading. This will help you to rank higher in search engines.
Another key factor that might hold more weight is you will be building trust and a relationship with the person you are communicating with.
Your reader will appreciate you taking the time out of your busy day to provide them with additional information.
Other people will feel more comfortable comment on your posts when they notice that you are there for them.
Writing review posts is an excellent way to attract new readers and show you are an expert in your niche. Providing helpful posts will help you to build a loyal audience who will revisit your site for any information they are searching for that contains to your niche.
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.
Art Business eBooks
Art Business Workbooks
Art Business Planners