Are you excited about the article that you are writing, but no one finding your article to read it? In this article, I want to share with you why titles are important and some helpful tips on how to write great titles.
How To Write Great Titles that Generate Blog Traffic
Why Titles Are Important
Titles are the first thing that someone sees when he or she is searching Google for information. If the title is not pleasing or eye-catching, the reader will just scroll down to the next title. Less than 3 out of 10 people who read a title read the rest of the content.
Think about when you are standing in the grocery checkout lane. Your eyes scan the magazines without even realizing it until a title catches your attention.
The same happens when you are surfing on the internet. You scroll through the list of titles until one catches your attention. Then you click the link to read the content.
The Blinder Test
There is so much information that we absorb in a day. We have learned how to put on blinders to information that is not interesting or valuable to us. Our brains would not be able to handle all of the information that we encounter in a day.
Think of all the titles that you read yesterday and write them down.
How many do you have?
Now think about how many titles that you have seen the entire day. The number would probably amaze you.
The list that you have written down is relatively small compared to the amount of titles that you have been exposed to.
Does that mean that your memory is bad? No, it just means that you have learned how to filter out information that you do not need.
Now back to why it is important for you to write great titles.
If your titles are not rememberable or catchy, they will be scanned and filtered out to be lost forever in cyberspace.
It is that simple. Great titles are remembered, bad titles are ignored and forgotten.
The titles that you can remember are titles that triggered an emotion. They catch your attention enough to make you want to read more.
How to Write a Title
- Rough Draft
- Keep Your Titles Accurate
- Title Length
- Keep it Real
Start by writing down a rough draft that includes the main topic of your article. Be specific, if it is too generic, people will not be interested in clicking the link to read more.
If I wanted to write about the pencil brand that I used for my last drawing, I would not use “Pencils I Use” for the title. That means nothing to the reader. It is too generic. If the reader does not know that, I am a graphite artist they will not understand what the title means.
A better choice would be:
- Graphite Pencils I Recommended for Drawing
- BlickStudio Graphite Pencil Review
- Why I Use BlickStudio Graphite Pencils For My Drawings
These titles are more specific than the title “Pencils I Use”. The titles are not perfect, but they are a good rough draft to start.
Keep Your Titles Accurate
There is no better way to lose a reader than to writing content that has nothing to do with the title.
You want to set clear expectations for the reader. Respect the reader’s time. After all, they are taking the time out of their day to read something that you wrote. The least you can do is let them know exactly what your article is about. Providing accurate titles will build an audience for your blog and generate traffic to your website. That is the goal for writing content- to drive traffic to your site.
Try to keep your titles short. Google prefers titles that are not over 70 characters.
Having longer titles could jeopardize your search engine results, making it harder for people to find your article.
If you want your articles to rank higher on the search results, keep them short.
However, there will be times that you will need a longer title. The post might not rank as high on Google’s search, but it will please your readers. If it is a choice between Google and your reader, always aim for pleasing your readers.
Your title should include keywords of your article. These are the words that your readers will type in Google’s search bar to find content that they are looking for.
The title should contain keywords. However, you want to make sure that the title makes sense to the reader.
Keep It Real
You can see that there is much work that goes into writing great titles. The biggest challenge you will have is to optimize your title for a Google search while at the same time optimizing it for the readers. If the title does not make sense to the reader, they will not click on it no matter how high it ranks in Google.
After you have written the rough draft and incorporated the key components of a title, you will need to revise your title.
This is the time to make your title perfect. Play around with the order of the words. You will be surprised, how interesting the title can become by switching a few words.
CoSchedule recommends a mix of common words, uncommon words, powerful words, and emotional words perform the best for social sharing.
When I have completed a list of title ideas, I will check them CoSchedule Headline Analyzer.
Now that you have revised your title ask yourself these questions to finalize your title.
- Does the title describe what the content is about accurately?
- Is the title length under 70 characters?
- Does the Title contain keywords?
- Does the title make sense to humans?
- Read and study how others are writing titles.
- Read Newspaper headlines.
- Read magazine headlines.
- Read titles from articles that are similar to your niche.
- Study and observe the word placement, the emotion that it provides, if it is accurate to the content, and the length of the titles. When you read the title, ask yourself do I want to know more about the topic?
You might be interested in reading, Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Amazon Affiliate Link) by David Garfinkel to help you write amazing titles.
David’s book is my go-to source for whenever I feel stuck and need help creating the perfect title. He has made it easy to create Headlines that will produce real results.
“David Garfinkel is the best copywriter I know.” – Jay Conrad Levinson, author, best-selling Guerrilla Marketing series
There is no one way to write great titles. There is no secret for writing titles.
You will want to understand how to optimize your title for search your primary focus should be your audience.
A sure way to generate traffic and build a loyal following is to write for your audience.
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If you are interested in growing your art business visit Nevue Fine Art Marketing Courses. New material is being added regularly.
I wrote The Productive Artist How to Live Your Dreams to help you have a winning mindset, increase your time management skills and help you to write goals that you will be able to achieve. Available at Amazon or Download today.