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Are you searching for different ways to drive traffic to your artist’s website?
Artists can not overlook the importance of website traffic.
The more traffic your site receives, the more people see your artwork.
Every new person who lands on your site increases the odds of landing a sale, whether it is an original painting or a giclee print.
Writing art tutorial posts is an excellent way for artists to build a following, reach a new audience, and build their indie business.
You are an expert in your field, and people want to learn what you know.
Emerging artists might want to learn about your unique artistic style, the colors you use, or how you market your art.
Writing art tutorials will build name recognition and brand authority, and in this post, we will share some tips on how to write tutorials that artists will love to watch.
Can Sharing Drawing Tutorials Or Painting Tutorials Increase Website Traffic
Painting tutorials and drawing tutorials are becoming more popular every year.
For example, over 5 million users are learning skills on SkillShare alone.
People are searching on the internet for information on topics they are interested in every day.
You will find everything you need about your favorite sport if you like sports.
If you like music, you will be able to find the latest news about your favorite singer.
If you like wine, you will find all the information you need to purchase the best wine.
People interested in learning how to draw or paint are searching online to find information on creating art.
Great content generates traffic to websites.
Content is not all the same.
You will have outdated content, and you will have content that will never become outdated.
Facebook posts are an excellent example of content with a short shelf-life.
On the other hand, “How to tutorials” will never become outdated.
Both types of content are equally crucial for traffic growth; however, tutorial posts will generate more traffic to your website over time.
Providing great art tutorials will also embellish your reputation and make you an authority in your field.
How To Write Art Tutorials
Before you start writing your tutorials, you should sit down and decide what topic you would like to teach your audience.
There are so many topics you can choose from.
You could write tutorials on:
- How to stay motivated in creating art
- Studio organization
- Cleaning art supplies
Choose a topic that comes easy to you and you feel comfortable writing about, and decide what skill level you will be targeting.
Write Great Art Tutorials Step By Step
Once you have decided what you will be teaching and how you are targeting, it is time to create an outline for your tutorial.
Below are the steps to follow for making tutorials people will rave about.
1. Introduction – The introduction is a small paragraph that will explain to the reader what they will learn from your art tutorial post. This allows the reader to decide if they would like to continue or not.
After you have talked about what you will be teaching, explain what tools they will need for the project.
This is a great time to add affiliate links and monetize your blog post.
Besides driving traffic to your website, you can monetize your blog posts with ads from services like Monumetrics and affiliate links from affiliate services like SkimLinks.
SkimLinks is an easy way to monetize your blog will affiliate links. They work with 60,000 publishers worldwide and 48,500 merchants worldwide.
Here are some art stores they work with:
Make a list of all the tools they will need and a brief description of each tool.
2. Simple Instructions – When you are writing your tutorials, you want to keep in mind that the reader is reading your post because they would like to learn about the topic you are writing about. Start from the very beginning and explain everything in detail. Use words that are easy to understand. Define any words that might need to be defined. Stay to the point and keep it clear. You do not want to confuse the learner.
Write the instruction as if the person is not familiar with the topic you are teaching.
3. Include Images – Include images that will support the key learning points you are teaching. Many people learn better with both a visual and text. When you add the image, make sure it goes with the topic you describe. Many people will look at the picture first and then read the text that will explain what the image shows.
4. Use Real-Life Examples – Write examples that the reader can relate to help explain your points. This will help the reader better understand what you are trying to say. Use as many examples as you can to describe the topic you are teaching. Think back to when you didn’t know anything about the topic you were writing about. What information was valuable for you to learn?
5. Step By Step – Structure your posts into simple steps. The best way to write art tutorials is a step-by-step approach. Do not leave any actions out. If you are writing a tutorial about painting a rose, write down everything you do from start to finish. Information such as when to add paint to the brush is essential to a learner.
6. Include Helpful Tips – Include helpful tips that will make the learning process easier for the reader. After explaining a step, provide useful tips to make the job easier. The more information you can provide, the happier the reader will be. They will look forward to your future tutorials.
7. Wrap It Up – When you are finished with your post, add any FAQ people have. End the post with best wishes on their journey and provide links to other tutorials related to the topic you have just written about.
Include A Video
Videos are becoming more popular and help create tutorials.
If you have a camcorder and don’t mind being in front of a camera, add additional value to your post with videos.
The video can be a brief overview of the key points you are trying to make or a full-length video.
Final Thoughts On How To Write Art Tutorials
Writing tutorials will help build your following. The important thing to remember is that they are learning. Be as specific as you can.
Your tutorial blog posts can generate income and be an additional revenue stream for your art business.
Most successful artists online have multiple revenue streams when their art sales are slow.
After monetizing your post and proofreading it, it is time to share it with your target audience.
Start by sending a newsletter to your email list and share it on your social media accounts like Facebook, Twitter, and Instagram and pin your post on Pinterest.