Well Written Art Descriptions Sell Art
Are you wondering why people are visiting your art website, but no one is purchasing your artwork?
You spend hours writing your art blog posts to drive organic traffic to your artist’s website. You are on social media several times a day and scheduling daily Pinterest pins and weekly newsletters. Your art marketing strategy is spot on, but your sales are slow.
Sales might be down because your description for artwork is not inviting and connecting the viewer to the piece. Your art page description will be the last thing potential buyers read before deciding to purchase or visit a different artist’s website.
This post will share some tips on writing art descriptions for selling art online with you.
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How To Write A Description About Art
When it comes to selling your artwork or handmade crafts online, the more information you include in your art description, the better.
Your artwork’s image attracts potential buyers to your landing pages (the page where a buyer can purchase your products).
Art descriptions connect a potential buyer to the art they view and explains what they will receive if they make a purchase.
How often have you clicked on an image to only find a “Buy It Now” button?
How many times did you make a purchase when there was no information explaining what you will receive?
If the landing page did not include an art page description and just had a “Buy It Now,” most people will exit.
Purchasing products online is different than buying in person.
At a local art fair or gallery, you can look at the art from a different angle and touch the product.
When buying a product online, the only thing you have is an image and a description of what you will receive. A well-written description will explain what a buyer will receive and create a visual of the artwork.
Keep your customers in mind when you write your art descriptions.
Your artwork tells a story and helps the viewers understand the message you are trying to get across by writing a short story about why you created the art.
Go through the checklist below after you have written your art description to identify anything you need to adjust.
If you were a customer looking at your sales page, would you:
- Know what you will receive if you made a purchase.
- Feel connected with the artwork.
- Know the shipping policies.
- Know how to contact the artist with any questions you might have.
- Know the return policy.
Proofread your landing page when you have completed writing your art description and ask yourself, “Would I buy this?“
Below are some how-to-write artwork description tips to help you sell your art.
Artwork Description Format
At first, you might find it challenging to write a painting description.
But after you have done it a few times, writing painting descriptions will become second nature.
Unfortunately, there is no fill-in-the-blank template that will guarantee a sale.
But below are some topics you will want to include in all of your art descriptions.
I encourage you to revisit your art listings and revise them until you have found the perfect formula for your audience.
How do you know if your art description is perfect?
You will know you hit the mark when you land a sale.
Once you are satisfied with your landing page, use it as an artwork description format for all of your landing pages.
Below are some critical areas you will want to focus on.
You need to take high-quality, clear photos of your artwork for your landing page.
Your images will be the first thing that a potential buyer sees.
If your artwork catches their attention, they will read more, and you will potentially have a sale.
The image of your artwork should be as close to the original as possible.
You do not want the buyer to have any surprises when they open up their mail.
If your original art is not represented correctly on your website, you will lose a customer and damage your brand.
Keep in mind that it is easy for someone to share their experiences on social media. You want them to share positive statements, not negative comments about your art and your business.
Take the time needed to become an expert at photographing your artwork. Many visual artists skip this step and tarnish their reputations.
- Sell More Art with High-Quality Images
- How To Protect Your Art Images On WordPress
- 4 Best Digital Cameras For Photographing Artwork
For more information on how to photograph your art, visit Art Business – Art Marketing Resource.
Here are some YouTube videos that talk about photographing art.
The second step is to write a title for your art.
There are a few essential factors that you will want to consider when writing a name for your finished art.
The first thing you will want to keep in mind is that you want the title to describe your finished project.
Here is a poor art description:
Let’s use a sailboat painting, for example.
“Out Of This World” might not be the best choice for a title for a sailboat painting.
Why would “Out Of This World” not be the right choice for a title for a sailboat painting?
The titles that you use have to be searchable if you are selling your art online.
People searching for sailboat paintings online would not click on a link that says “Out Of This World.“
That title implies something to do with space, not sailboat paintings.
An art listing would not even show your listing in Google’s results if someone typed in the search bar “Sailboat Paintings For Sale.”
You need to use keywords that describe your painting if you want your paintings to be discovered online.
People search for content and products online by using keywords in the search bar.
If your title does not have the keywords they are searching for, it will not show up in the search results.
Your post will be lost in the thousands of other sailboat paintings online, never to be seen.
Related Source: Keywords 101 – Generate Traffic to Your Art Gallery
For more information about keywords, visit Art Business – Art Marketing Resource.
Here are some examples of titles that would explain a painting of a sailboat painting using searchable keywords:
- Wind and Sail Sailboat Painting
- Original Sailboat Painting Sunset Soar and Sail
- Sailing a Dory Sailboat Oil Painting
These are some examples of paintings on Fine Art America.
Why are they on the front page?
One of the reasons is that they had the keyword “sail” or “sailboat.”
A well-written art title will describe the artwork using searchable keywords.
Keywords are one of the ways to optimize your site for search.
How do you know what keywords people are using to find art like yours?
There are free and premium keyword tools available to show you exactly what keywords people use in search engines.
NFAM recommends getting used to all of the free tools if you are starting.
Trinity Owen has a straight forward easy-to-follow eBook called Get Your Keywords Together: How To Do Keyword Research With Only Free Tools.
Trinity will show you how to gather the best keywords for your niche with seven different free keyword tools.
Grab Your Copy Today – Get Your Keywords Together: How To Do Keyword Research With Only Free Tools
The description of the artwork starts with a well-written art title.
Many artists struggle with writing good titles and stories about their artwork.
Creating art becomes a natural part of the job. Writing a few sentences about what you have created can become very stressful.
Has this happened to you?
You sit in front of the computer staring at a blank screen. After a few sips of coffee, you find yourself wasting valuable time on Facebook.
The good news is that in time writing a description of the artwork that connects potential buyers to your art will become easier.
In the beginning, you have to force yourself to do it.
Your first description of art might not be perfect, and that is ok.
The good news about writing art descriptions online is the ability to revise them.
You can revisit and revise your description for an art page as often as you wish.
Why does it seem like some artists can write magnificent art descriptions?
It is because those artists have written many stories about their art.
They have learned what works and what doesn’t work and use their best work as an art description format.
The more you do something, the better you will be at it. Your storytelling will improve just like your art has evolved.
Neil Patel explains how to craft a story for your marketing strategy.
Every time that you write a description, ask yourself these questions:
- How can I make it better?
- How can I write it faster?
- What can I say to have the reader feel connected with my art?
Topic Checkoff List
One way to make your writing process more comfortable is to have a checklist of the topics you would like to cover.
When you write your description, it will be easier for you to stay focused on the description’s core elements rather than wandering off.
Here are just a few topic ideas that you might want on your list:
- What style is your art?
- What does your art mean to you?
- What inspired you to create art?
- What techniques did you use to create the art?
- What message would you like the viewer to receive looking at your artwork?
Answering these questions is how to write art descriptions quicker and more effectively.
Take a note pad and write down the questions above and add any other questions you can come up with to help you write the perfect art description.
Keep this list nearby so you can refer to them when you are uploading a new painting.
How To Write A Great Story
After you have decided what key topics you would like to include in your story, sit down and start writing everything that comes to mind.
Write a sentence or two about every topic that you would like to cover. Do not worry at this time if it is perfect. This is just a rough draft to get your ideas down on paper.
After you have all of your thoughts down on paper, it is time to clean it up.
The story of your art could be a couple of sentences or as long as a couple of paragraphs. Try not to make it too long. Keep it short and to the point.
When you are reading your sentences, take out any words that are not needed. Make sure that the sentence is keyword rich and describes your art. If the sentence does not have keywords or does not describe your art, get rid of it. Keywords in the description are as relevant as including them in the title.
Every sentence you write should have the reader feel more connected to you and the admiring art.
Once you have cleaned up the sentences, read what you have. You want your paragraphs to be easy to read and have a flow. Sometimes making a story better is as simple as moving a sentence to a different place.
Read your story out loud. If it is easy to read out loud, you are in good shape.
The more that you do this process, the easier writing great art descriptions will become.
Use descriptive words when writing about your art.
Descriptive words help visualize, define, and describe your creations.
Examples of descriptive words are sizes, shapes, colors, and textures.
For example, if you were to describe a landscape drawing, you would write about the trees, valleys, rivers, mountains, and forests.
- How do the trees look?
- Are they far away or up close with a lot of detail?
- What colors are the trees?
- Is the river a large river or a small stream?
- Is the water moving quickly or slowly?
- What color is the water, and is there reflections in the water?
- Are the mountains small or large?
- Do the mountains have trees or are they covered with snow?
These are some questions to ask when you are deciding the descriptive words for your art story.
You can practice by looking at a picture and try to describe it the best you can. Try describing a different subject than the ones you create. The better you can describe different pictures, the more efficient you will be at describing your artwork.
Use a thesaurus for more descriptive words.
Description For Art Page Example
Here is an artwork description example by Hailey E. Herrera.
An old bluewooden rowboat and its reflection on the coast. The wooden boat gently rocks in the waves and makes relaxing water sound like a lullaby, painted with watercolors and acrylics by Hailey E. Herrera.
We highlighted the keywords in this painting description example that Hailey used with bold text.
Hailey’s description connects a viewer with a keyword-rich description.
A well-written description of a painting will explain to potential buyers what they will receive when making a purchase and connect them personally to inspire them to purchase.
The last step is to write the physical details of your artwork. This information will tell the customer what they will receive if they purchase your artwork.
Every art description should include:
- The size of the art
- The material used to create the art
- The surface that the art was created on
- How you will package your art
- What shipping service you will use to ship the item
- Return policies
Learning how to write art descriptions will connect the viewer to your artwork.
Your artist statement will connect a potential buyer to you as an artist. Many art collectors want to know the artists who created the art they have displayed in their homes. An artist’s statement will help people get to know you as an artist.
Art marketing basics include:
- Showcasing your art to people who are interested in your artistic style.
- Connecting a viewer to your artwork on a personal level.
- Building trust with potential art collectors.
More information To Include In An Art Description
Describe if the painting or drawing will have a frame and the type of frame. Explain any extra details about the art that might be important to know before making a purchase decision. Include dimensions of the work of art and describe what colors of the frame or other relevant information, such as if you’re selling a print rather than an original piece. If the artwork does not have a frame, explain how the painting can be displayed.
Explain to the buyer how you package the artwork for shipping. If a collector is making a large investment, they will want to know that their purchase will arrive safely. Also, let the buyer know if you ship internationally or if it is available for pick-up.
List the buyer’s rights for returning an item. If they are purchasing a work from you and it doesn’t arrive in good condition or not what they were expecting, how can they get their money back? Make sure to include this information so that buyers know your policies before making a purchase decision.
Let people know if you will be offering reproductions of the original and if the prints will be limited-edition or open-edition. If you are selling limited-edition prints, explain the limited-edition number and how often you will be making new prints. If the original piece of art is sold, mention that in your description. This could impact their decision whether they should buy a limited edition now before someone else does.
This might sound obvious but let the buyer know if you created the artwork with pastels, watercolor, oil, or mixed media.
If there are layered mediums in your artwork that might not be apparent to the average viewer, mention it in the description, so a potential buyer will know if they are interested before buying it.
Final Thoughts On Artwork Descriptions
The good news about writing great art descriptions is that it will become easier for you in time.
If you follow the simple key points that have been discussed, you will be writing a great description of paintings in no time.
Now that you know how to write an art piece description, take some time to revise some of your older listings.
Start by revising one at a time and see what is working for you.
When you start to see that you are landing a consistent sale, you will know that you will have a perfect art description sample.
At that point, start revising all of your older posts and use this as a template for new listings.
Well-written artwork descriptions do not only talk about the art; they also explain what a buyer will receive if they make a purchase.
Take a few minutes to think about what you are writing about.
Your product description should connect the reader to your art online and explain in detail what they will receive when making a purchase.
This creative process will evolve, and soon you will have art descriptions that sell your art.
The purpose of an art description should be to sell your work! It doesn’t matter how much you spent on framing; if people don’t know what’s inside the frame, they will not buy it.
How To Write Description Overview:
- A high-quality image of the painting
- Details about what the buyer will reive when purchasing, including size, medium, colors, frame, no frame, shipping method, return policies, etc.
- Short Description For Art Page – It should be a short story that tells your artwork’s story and inspiration.
- Selling price
- Shipping costs
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