How many times have you been excited to share your finished project with the world? You are so anxious to post your newest piece on all of your social media sites and send it out in your newsletter. Then the big sigh. It hits you. You have to load it to your computer and describe what you have just created in words. Most artists struggle with writing descriptions of their work. In this article discover how to write great art descriptions that will sell your art.
How To Write Great Art Descriptions That Sell?
The first step is the easiest part of how to write great art descriptions. Adding an image or images of your artwork will be the first step that you will have to take.
It is important for you to take clear photos of your artwork. Your images will be the first thing that a potential buyer sees. If your artwork catches their attention, they will read more, and you will potentially have a sale.
The image of the art should be as close as the original as possibly. You do not want the buyer to have any surprises when they open up their mail. If your original art is not represented correctly on your website, you will lose a customer and damage your brand. It is easy for someone to share their experiences on social media. You want them to share positive statements not negative comments about your art and your business.
Here are some helpful articles about photographing your artwork:
Your second step is to write a title for your art. There are a few important factors that you will want to consider when you are writing a name for your finished art.
The first thing that you will want to keep in mind is that you want the title to describe your finished project.
Let’s use a sailboat painting for example.
“Out Of This World” might not be the best choice for a title for a sailboat painting.
Why would “Out Of This World” not be a good choice for a title for a sailboat painting?
The titles that you use if you are selling online have to describe your work. People searching for sailboat paintings online would not click on a link that says “Out Of This World.” That title implies something to do with space. They want to look at sailboat paintings.
You will need to use keywords that describe your painting if you want your paintings to be found online. People search online by using keywords. If your title does not have the keywords that they are searching for, your painting might not show up in the search results.
Here are some examples of titles that would explain a painting of a Sailboat painting.
- Wind and Sail
- Sunset Soar and Sail
- Sailing a Dory
These examples I found on the front page of Fine Art America. Why are they on the front page? One of the reasons is that they had the keyword sail or sailboat.
I typed into the Google search bar “Sailboat Paintings”. Fine Art America was on the first page of Google search. I clicked on the link, and these were the paintings on their first page. Fine Art America is a third party website that allows artists to sell prints of their artwork.
When writing your title, you want to try to have a person be able to visualize what your painting is about without even seeing it. A title that can do that will have a person click on the link to view the art and possibly purchase the art.
Many artists struggle with writing good titles and stories about their artwork. Creating art becomes the easy part of the job. Writing a few sentences about what you have created can become very stressful.
Has this happened to you? You sit in front of the computer staring at a blank screen. After a few sips of coffee, you find yourself wasting valuable time on Facebook.
You can write great descriptions and writing them will become easier in time.
Why does it seem like some artists can write great art descriptions? It is because those artists have written many stories about their art. They have learned along the way what works and what doesn’t work. The more you do something, the better you will be at it. Just like your art has evolved. You are quicker and more precise. The same will happen with your writing.
Every time that you write a description, ask yourself these questions:
- How can I make it better?
- How can I write it faster?
- What can I say to have the reader feel connected with my art?
Topic Checkoff List
One way to make your writing process easier is to have a checkoff list of the topics that you would like to cover. When you write your description, it will be easier for you to stay focused on the core elements of the description rather than wandering off.
Here are just a few topic ideas that you might want on your list.
- What style is your art?
- What does the art mean to you?
- What inspired you to create the art?
- What techniques did you use to create the art?
How to Write A Great Story
After you have decided what key topics that you would like to include in your story, sit down and start writing everything that comes to mind. Write a sentence or two about every topic that you would like to cover. Do not worry at this time if it is perfect. This is just a rough draft to get your ideas down on paper.
After you have all of your thoughts down on paper, it is time to clean it up. The story of your art could be a couple of sentences or as long as a couple of paragraphs. Try not to make it too long. Keep it short and to the point.
When you are reading your sentences take out any words that are not needed. Make sure that the sentence is keyword rich and describes your art. If the sentence does not have keywords or does not describe your art, get rid of it.
Every sentence that you write should have the reader feel more connected to you and the art that they are looking at.
Now that you have cleaned up the sentences, read what you have. You want your paragraphs to be easy to read and have a flow. Sometimes making a story better is as simple as moving a sentence to a different place.
Read your story out loud. If it is easy to read out loud, you are in good shape. The more that you do this process, the easier writing great art descriptions will become.
The last step is to write the physical details of your artwork. This will tell the customer what they will receive if they purchase your artwork.
Every description should include:
- The size of the art
- Material used to create the art
- The surface that the art was created on
- How you will package your art
- What shipping service you will use to ship the item
- Return policies
The good news about writing great art descriptions is that it will become easier for you in time. If you follow the simple key points that I have discussed, you will be writing great art descriptions in no time. The more that you write, the better it will become and the less time it will take.
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