It is more difficult to find new customers than it is to keep existing art collectors. There are a few ways artists can keep people returning to their online art gallery. They include writing quality content that solves a problem, having a site that is easy to navigate, and quickly finding answers to their questions.
This post will show you how easy it is to write a Faq to keep new customers coming back for more.
Wikipedia defines FAQ as:
“Frequently asked questions (FAQ) or Questions and Answers (Q&A) are listed questions and answers, all supposed to be commonly asked in some context and about a particular topic. The format is commonly used on email mailing lists and other online forums, where certain common questions tend to recur.”
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What Is A Website FAQ Page
Benefits Of A FAQ Page
- Save Time
- Excellent Customer Service
- Become an Authority
- Increase Sales
Providing a FAQ is a powerful tool that will help you to grow your business. Here are some reasons you will want to start working on your FAQ page today.
Would you instead spend your time in the studio creating art or on your computer answering the same questions over and over?
As your business grows, you will notice more and more people will be asking similar questions. This is normal and is part of running a customer service business.
To provide excellent customer service, you will want to answer all questions within 24 hours. This job can become daunting and overwhelming, and there will be times when you feel you are never leaving the computer.
Businesses have learned that providing a FAQ page will produce excellent customer service and free up valuable time. The time spent answering the same questions over and over can be used more productively somewhere else, like creating art.
One way to increase the value of your time is by working smarter, not harder.
The time you spend writing a FAQ will be far less than the amount of time answering the same question over a year.
Provide Excellent Customer Service
Every successful business understands the importance of providing excellent customer service.
Online businesses can provide excellent customer service by making it easy for your customers to find the answers to their questions.
People do not have the time or patience to search around a site to find an answer to one of their concerns. Most people will leave a site before calling or emailing.
You want potential buyers to stay on your site instead of leaving frustrated.
The layout of your FAQ page should be easy to navigate so your customers can find what they are looking for with little effort.
You might want to consider categorizing particular questions that relate to the same topic.
Maybe a “Most Popular Question” section would work well if you find your audience is asking the same questions regularly.
Instead of having your page too long, create different FAQ pages and provide links to those topics. This will make it easier for your buyers to find the information they are searching for.
The answers should be detailed and easy to understand. Keep in mind, the person reading the question does not know anything about the topic being covered.
Avoid technical language that can confuse the reader even more. Provide step-by-step instructions if needed.
You might want to consider creating videos for some of the questions.
Finally, make sure all of the questions are in bold text to be easily scannable.
Become An Authority
Providing answers to your buyers’ questions is an excellent way to present yourself as an expert in your field.
Most people need to have confidence and trust in the artist before purchasing their original artwork, especially from an online store where they can not physically touch the item. A good FAQ page will help build your reader’s trust.
To efficiently build authority with your site, ensure all of your information is accurate and up to date. It is always a good idea to have someone proofread all of the content before you hit publish. Simple spelling and grammar mistakes will make you look unprofessional, and people might not feel comfortable purchasing from you.
Increase Art Sales
A good FAQ page will help the reader feel more confident about purchasing from a visiting site.
Provide detailed information for all of your buying and shipping policies.
If you offer a money-back guarantee, describe the terms.
All questions a buyer might have should be included on your FAQ page.
FAQ pages help in SERP (Search Engine Results Page). Providing detailed information about your site and what you have to offer will help Google understand what your website is about.
Think about keywords and keyword phrases when you are writing the answers to the questions.
According to Braveen Kumar, there are many benefits of an FAQ page.
Here are some benefits he outlined in his article, The Benefits of an FAQ Page (And How to Do It Right):
- Alleviating purchasing anxieties that your product page copy doesn’t directly address.
- Relieving some of the burdens on customer support by publicly answering common questions.
- Improving SEO and site navigation.
- Earning trust by demonstrating product expertise and explaining your business model.
- Delighting customers by creatively answering their questions.
As you can see, there are many benefits you will receive if you write a FAQ page.
How To Write A FAQ Page
The best place to start is with your policies.
Before you start working on the page, take some time to develop a list of questions about your business.
Here are a few ideas to help get you started:
- How to place an order?
- How long does it take to process the order?
- How is the item packaged?
- What shipping services are available?
- How long does shipping take?
- Is international shipping available?
- Is there a money-back guarantee?
- If so, what are the policies for the money-back guarantee?
You can use these questions as a template or revise them as needed. The questions listed above cover some of the most fundamental questions a buyer will have.
Keep in mind that a first-time shopper does not know you or trust your site. Offering answers to these issues will be relevant to them. They will feel more comfortable purchasing from you for the first time if they know what to expect during the buying process.
Over time you will start to see a pattern of common problems your audience has. Instead of taking the time to answer the same question over and over, add it to your FAQ page.
You can revise your page at any time, so do not be too concerned with what you have at first. As long as you have your policies clearly explained in full detail, you can include other concerns that occur as time goes by.
Include A Portrait
You might want to consider adding an image of yourself at the end of the questions. Selling art is more personal than someone purchasing a book or a pair of jeans.
Including your image will be more personable, and the reader will feel more connected with you. Adding a photo will help you to build your new audience’s trust faster.
You can use the same image you use for your “About Me” page. It is good practice to update your image periodically.
You can increase the chance of landing a sale by including a way for a buyer to contact you if they have any more concerns.
Some artists feel uncomfortable sharing their phone numbers online. If you feel uncomfortable sharing your phone number, a business email will work fine.
Adding your contact information will provide extra value to your audience.
Increase your conversion rate by including your call-to-action at the end of your FAQ page.
Your audience is already interested in what your site offers if they spend time on your FAQ page. You have already started to build their trust by addressing any concerns they might have, and at this point, they will be more willing to continue with your call to action.
Where Should You Place The FAQ Page?
FAQ pages increase the chance of landing a sale. You will want your page to be easily accessible.
Some businesses provide a link on the main menu of the home page. People who visit the site will notice the link and locate it quickly if they have any questions that ever arise.
Your buyers will also feel more comfortable purchasing from you because they will know where they can go if they have an issue during the process.
Every piece of art you have listed for sale should have a link to your FAQ page. Your landing page is the last step your buyer will take before purchasing or leaving. The FAQ page could be the final reason a buyer purchased from you.
Are FAQ Pages Good For SEO
The questions on a FAQ page will be specific to an artist’s website and include keywords that will make it easier for their target audience to discover them online. How many questions are highlighted in a page will determine how many keywords the page will rank.
A well-written FAQ page can rank for hundreds of keywords. Another reason a FAQ improves a website’s SEO because people will spend more time on the page, making the site an authority in their niche.
There are many benefits to selling art online, but the only way you will generate sales is if people visit your online art gallery. A FAQ page is one way to reach new potential art collectors and to increase returned visits.
Final Thoughts On Websites With FAQ Pages
You will be working every day on three areas of your blog and online art gallery.
The first job is to generate traffic.
The second job is to keep your audience interested in your site, so they will want to revisit regularly. And the third is to have your audience follow through with a call-to-action.
Write a FAQ Page and achieve all three of those areas.
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