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Do you have a Facebook Business page for your art business, or are you thinking about starting one? In this post, I am going to share with you some tips that will help you write an artist Facebook vision statement that will guide you towards your goals.
How To Write An Artist Facebook Vision Statement
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Why is a vision important for a small business? Because it forces you to really know your ambitions for your business. A vision can’t be vague. It declares the outcomes you expect and becomes a guiding light that will lead your business forward. So make sure your vision statement clearly states the outcomes you intend to create. (Source: Robert W. Bly)
Selling original art online is exhilarating.
Earning money from doing something you love is everyone’s dream.
In this day and age artists have the opportunity to sell their crafts online to people around the world.
You can do it all yourself.
You can build a website, market yourself as an artist, promote your art, collect payments securely online and package and ship your products to your art collectors.
You can do all of this at a low-cost because you will be doing the majority of the work.
You will not have to pay a Gallery’s commission when your art sells or pay a fee for an agent to promote your fine art.
But the problem many artists encounter when they first start to sell fine art online is that they do not have a clear vision of what they want which makes it impossible for them to create productive strategies.
Take a few minutes today to write an artist Facebook vision statement so you can be more productive with your time
What Is A Vision Statement
Vision statements help to describe the organization’s purpose. Vision statements also include the organization values. Vision statements give direction for employee behavior and help provide inspiration. Strategic plans may require a marketing strategy, which could include the vision statement to also help inspire consumers to work with the organization. (Source: Madison Hawthorne)
A vision is a plan or road map of where you would like your art business to be.
Your vision will provide you a direction for your marketing plan.
If you are already selling art online you should already have a vision statement for your art business.
Related Post: Artist Vision and Mission – Online Business
Your Facebook vision statement will be a subcategory to your business vision statement.
Examples Of Vision Statements
Below are some examples of vision statements from well-known businesses.
The vision statement of Microsoft – “To help individuals and businesses realize their full potential.”
The vision statement of Nike – “To bring inspiration and innovation to every athlete in the world.”
The vision statement of Coca-Cola – “To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions.”
The vision statement of Google – “To organize the world’s information and make it universally accessible and useful.”
What do these vision statements have in common?
All of the vision statements are one to two sentences long and every word is important.
How To Write Your Facebook Business Page Vision Statement
A vision statement could be a few sentences or a few paragraphs. It should be memorable by you and anyone that is working for you. Most artists do not have anyone that works for them. If you do have employees that work for you, make sure that you go over your vision with them.
The first step is to define what your core values of your art business are.
Ask yourself these following questions:
- How can your Facebook fan page support your core values for the present and the future?
- What will be your core values in five years and ten years?
- How will your Facebook fan page support the changes?
- What do you hope to achieve in ten years?
Tips For Writing Your Facebook Vision Statement
- Dream big; dreams come true if you have them
- Stay positive
- Believe in your dreams
- Where would you like to be in ten years
- What would you like to be known for a hundred years from now
- Be passionate about your vision statement
- Visualize how your business will be
- Visualize how you will feel when you reach your goals
The last step is to start writing down your thoughts.
Once you have your core values written down start writing a few sentences that best describe your vision and core values.
Keep rewriting what you have until you have a sentence or two that you are happy and proud of.
Place your Facebook vision statement somewhere you will be able to see every day. This will help you to stay on track with your Facebook marketing.
Facebook Marketing Strategies
Now that you have your Facebook vision statement it is time to spend some time learning how to market your art on Facebook.
Here are some posts that will help get you started:
Market Your Online Store with Facebook with Andreea Ayers (affiliate link)
Facebook Marketing for Small Businesses with Nathan Latka (affiliate link)
The fastest way to get somewhere is by knowing where you want to go.
Your Facebook vision statement will help you to achieve your goals quicker.
How To Write An Artist Facebook Vision Statement Overview:
- What Is A Vision Statement
- Examples Of Vision Statements
- How To Write Your Facebook Business Page Vision Statement
- Tips For Writing Your Facebook Vision Statement
- Facebook Marketing Strategies
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