You have started your art blog. You came up with a plan for your blog. You have found the best time for blogging. The question that keeps popping up is, “Are people reading your entire article?” In this article discover how to write art posts your readers will read.
Before I get started with how to write articles that your readers will read from beginning to end, you need to have an understanding of the readers behavior.
Readers Behaviour: Courtesy of Chartbeat
- Less than 40% of the people that land on a page “bounce,” that means that they will not spend any time engaging with that page or click on another article on that website. They exit out of the page and go to a different site.
- Of the people that have stayed on your page only 50% of them will read more than half of the article.
- Most people see all content on video and images.
- Readers Share without reading.
- Readers only read the title.
- Readers scroll down to the bottom for the conclusion.
How to Write Art Posts Your Readers will Read
Now we are left with the question, how can you have people read your posts?
Before I start sharing some of my thoughts, I need you to know that every situation is unique. There is no straight answer for all situations and that is what makes finding the golden ticket difficult.
Why is every situation unique?
This question is easy to answer.
Every situation is unique because people are unique.
- Some people like to read for entertainment.
- Some like only to absorb the facts they are searching.
- Some read headlines for conversational purposes.
- Some people are interested in what you have to say.
- Some people are just trying to past time surfing the web.
Should you be concerned about everyone reading every word of your posts?
It would be unrealistic to think that everyone that lands on your articles will read every word that you have to say. It would be nice, but it is very unlikely.
You should not be obsessed with having everyone read every word.
What you should think about is how to make your articles more pleasing to types of readers.
Just for you
Everyone who reads is reading only for themselves. They are only interested in what interests them, and that is it. If you do not provide that for them, they will just click and go to never be found again.
How can you please everyone?
You cannot please everyone, but you can add a little something for everyone.
- For the people that are looking for facts, use a bold headline will bullet points. You will please the reader because you are respecting their time. They were searching for an answer, and you provided it for them without them having to find the answer. You made it easy for them.
- For the scanners, make it easy for them to skim the article while being able to absorb the content. Keep the sentences and paragraphs short. Use BOLD to highlight key points.
- For the conclusion readers, always include a summary or conclusion of your content on the bottom of the page.
- For your loyal readers, make it personal and entertaining for your loyal followers.
Write Different articles for various readers
Have a content calendar with a plan for posting different types of blog posts.
- List posts
- Short posts
- Evergreen content
- Latest news content
- How to posts
These are just a few ideas for you to get you started. By having a variety of reading material, your blog will reach a larger audience.
A good way to make a variety of content work for you, schedule the posts on the same days of the week.
For example post list posts on Mondays, Short posts on Tuesdays and so on. Your readers will get familiar with your schedule, and they will look forward to when your new material is posted.
Conclusion: How to Write Art Posts Your Readers will Read.
- You will never have every article that you write read from top to bottom, but you can make your articles more attractive for more people.
- Think about how you can incorporate some content for every type of reader.
- Make your articles easy and fun to read filled with valuable information.
- Write small paragraphs and sentences with easy to understand words.
- Have a plan.
by Ann Handley
What are your thoughts? Are you having a hard time finding readers that will read all of your posts? I would love to hear from you.
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