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You have started your art blog. You came up with a plan for your blog. You have found the best time for blogging. The question that keeps popping up is, “Are people reading your entire article?” In this post, you will discover how to write art posts your readers will read from start to finish.
How To Write Art Posts Your Readers Will Read
Before I get started with how to write articles that your readers will read from beginning to end, you need to have an understanding of the reader’s behavior.
Readers Behaviour: Courtesy of Chartbeat
- Less than 40% of the people that land on a page “bounce,” that means that they will not spend any time engaging with that page or click on another article on that website. They exit out of the page and go to a different site.
- Of the people who have stayed on your page only 50% of them will read more than half of the article.
- Most people see all content on video and images.
- Readers Share without reading.
- Readers only read the title.
- Readers scroll down to the bottom for the conclusion.
Now that we have an understanding of our reader’s behavior we are left with the question, how can you have people read your posts?
Before I start sharing some of my thoughts, I want you to know that every situation is unique.
Your audience will engage with different types of content than mine or any other blogger producing content.
What works well for me might not be the best solution for you.
Many artists that come to me want to know how to sell art online and make money.
The answer I give them is to learn more about their audience and try different marketing strategies until they find the best fit for their unique goals and audience.
The same will be true with the content you write for your art blog.
You have to discover what type of content is valuable to your target audience (people who are interested in purchasing your artwork) and provide it for them.
Why Is Every Situation Unique
This question is easy to answer.
Every situation is unique because people are unique.
- Some people like to read for entertainment.
- Some like only to absorb the facts they are searching.
- Some read headlines for conversational purposes.
- Some people are interested in what you have to say.
- Some people are just trying to past time surfing the web.
- Some people do not like to read at all.
Learning more about your audience will help you to separate yourself from all of the other fine art blogs online.
The best art selling websites are created by artists who spend a large amount of time learning about their target audience.
Should You Be Concerned About Everyone Reading Every Word Of Your Posts
It would be unrealistic to think that everyone that lands on your articles will read every word that you have to say. It would be nice, but it is very unlikely.
You should not be obsessed with having everyone read every word.
What you should think about is how to make your articles more interesting to the different types of readers.
If you take some time to learn how to best communicate with your target audience you will see an increase in your following which will, in turn, increase your art sales.
Learning how to find and communicate with your target audience will help you to sell fine art online.
Write For Them
Everyone who reads is reading only for themselves. They will only read what interests them, and that is it. If you do not provide content that interests them or solves a problem they might have, they will just click and go to never be found again.
How can you please everyone?
You cannot please everyone, but you can add a little something for everyone.
Think of your blog like a five-star restaurant.
A five-star restaurant has a variety of delicious entrees that will please a large variety of people. The content you write for your blog should be catered towards your target audience.
- For the people who are looking for facts, use a bold headline will bullet points. You will please the reader because you are respecting their time. They were searching for an answer, and you provided it for them without them having to find the answer. You made it easy for them.
- For the scanners, make it easy for them to skim the article while being able to absorb the content. Keep the sentences and paragraphs short. Use BOLD to highlight key points.
- For the conclusion readers, always include a summary or conclusion of your content on the bottom of the page.
- For your loyal readers, make it personal and entertaining for your loyal followers.
Write Different Types of Articles for Various Readers
Create a content calendar with a strategy for posting different types of blog posts.
Here are some examples of different types of blog posts you can write.
- List posts
- Short posts
- Evergreen content
- Latest news content
- How to posts
These are just a few ideas for you to get you started. By having a variety of reading material, your blog will reach a larger audience.
A good way to make a variety of content work for you is to schedule similar types of posts on the same days of the week.
For example post list posts on Mondays, Short posts on Tuesdays and so on. Your readers will get familiar with your schedule, and they will look forward to when your new material is posted.
How to Write Art Posts Your Readers will Read Overview:
- You will never have every article that you write read from top to bottom, but you can make your articles more attractive to more people.
- Think about how you can incorporate some content for every type of reader.
- Make your articles easy and fun to read filled with valuable information.
- Write small paragraphs and sentences with easy to understand words.
- Have a plan.
How to sell fine art paintings online starts with learning more about your audience and providing products and services that provide value to them.
You might also want to consider using a platform that has been proven to show positive results.
Artists who use WordPress have the ability to brand their business exactly the way they envision which provides a pleasant experience for their audience.
What are your thoughts? Are you having a hard time finding readers that will read all of your posts?
Share your thoughts in the comment section below.
You might also be interested in:
- How to Optimize Art Blog Posts with Great Content
- How to Become an Expert Marketing Your Art
- 7 Easy Tips to Grow Your Pinterest Traffic
- 5 Types of Art Blog Posts That Drive Traffic
- How to Create Blog Posts People will Read
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