Have you heard the term permalinks? Would you like to know how to change the permalinks in your WordPress art blog? In this post, I will show you how easy it is to change your permalinks in WordPress.
WordPress Permalink Settings
What are permalinks?
Permalinks are a static hyperlink to a particular web page or entry in a blog.
Here is an example of a permalink for a blog post I wrote called, How to Turn Art Buyers into Loyal Collectors.
“https://www.nevuefineartmarketing.com/how-to-turn-potential-art-buyers-into-loyal-collectors/”
The permalink not only allows your audience to be directed to a particular blog post or page but it also tells Google what your post is about.
It is important for you to set up your permalinks before you write your first blog post.
You can always change your permalinks if you have posts published. I would recommend leaving the published posts as is. If you change the permalink structure on older posts you will have to redirect the posts and that can become a headache.
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How To Change Your Permalinks In WordPress
First, you will need to login to your WordPress Dashboard.
Next, hover over Settings on the left-hand sidebar and click the Permalink link.
This page will provide you with several different options.
I will cover all of your options as well as recommend what the best choice is.
Common settings
Click on the radio button you would like to use for your permalink structure.
Default − Sets the default URL structure in WordPress.
Day and Name − Sets URL structure according to the date and name in your posts.
Month and Name − Sets the URL structure according to the month and name in your post.
Numeric − Sets numbers in the URL structure in your post.
Post Name − Sets the post name in the URL structure in your post.
Custom Structure − Sets the URL structure of your choice by writing the desired name in the given text box.
Optional
If you like, you may enter custom structures for your category and tag URLs here.
For example, using topics as your category base would make your category links like https://YOUR SITE NAME/topics/uncategorized/.
If you leave these blank the defaults will be used.
Category Base − Add a custom prefix for your category URL.
Tag Base − Add a custom prefix to your Tags URL.
After you have made your changes, click the Save Changes button.
Best Choice for Your Permalink Structure
The best choice for your art blog permalink structure is the Post Name option.
This option will help Google, Bing and other search engines understand what your content is about. This could help your pages rank higher in the search results.
Another reason to have your permalinks set to “Post Name” is that it will show your audience they are on the right page.
Conclusion:
It is important to optimize your site for SEO.
Changing your WordPress Permalink Settings structure is just one way you can easily improve your sights SEO.
I will be covering more on how to optimize your site for search in future posts.
You might also be interested in:
- How to Promote Your Blog Post
- SEO Checklist for Artists Selling Art Online
- WordPress SEO Basics
- WordPress Dashboard Guide
28 Day Blogging Challenge for Visual Artists
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