Your online gallery logo image is one of the main ingredients of your art business’s brand. The logo makes it easy for people to recognize your business online and separate you from other artists selling artwork online.
A lot of time should go into creating your logo (aka header image ) because your logo will make it easy for your fans to identify you on your WordPress blog and social media platforms, like Pinterest, your YouTube channel, Facebook, and so on. Your logo should represent your artwork, services, values and make it easy for art collectors to identify you online. An essential element of a well-designed log is the logo dimension. This includes the logo width and logo height.
This article will talk about the logo size for a WordPress site and how to change your custom logo.
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Standard WordPress Logo Size
A logo size refers to the height, width, and shape of the design and should be scalable to use the same design on different platforms you use to promote your artwork. The design should also be readable and crisp on other devices like smartphones and tablets.
Unlike Wix and Shopify, the optimal logo size for a WordPress website will be determined by the WordPress theme you are using.
For example, if you use Studio Press Executive Pro, the dimensions will be 260 x 100 pixels. Or, if you are using the Divi theme, the perfect size will be 93 x 43 pixels. Another example would be the Astra theme which displays a 250 x 250-pixel logo. From these examples, the width of the logo and the height of the logo can vary.
Do a Google search to find out the default logo size for your theme.
Best Practices For WordPress Logos
- For high-resolution logos, use a png file.
- To increase the speed of your website, keep the logo file size under 95KB.
- Create a square, horizontal, and verticle version of the logo to display them on all other platforms promoting your art business.
- Use east-to-ready font so people can read the text on all mobile devices.
- Make sure the logo represents your business accurately.
Custom WordPress Logos
Many artists have difficulty designing a website logo or do not have the extra time to create a logo that correctly creates brand identity. First impressions count when it comes to growing an online art business. You want to make sure that when a new person visits your home page, they see a professional logo that will help them remember and identify your brand name.
You might consider outsourcing your logo design to a professional logo designer. The good news is that you do not have to spend hundreds of dollars to have a custom logo designed for you. You have to go to Fiverr and choose the best designer for your business goals.
Before you hire a freelancer, make sure you have:
- The colors you want to use for the design
- An outline of what your business offers
- The name of your business
- The size of your logo – this will be determined by what WordPress theme you are using
Best Online Logo Makers
If you would rather create your, here are some popular online logo makers to create logos.
How Do You Make A Unique Logo
- Make it rememberable
- Use a simple color scheme
- Keep the design simple – look at Nike’s logo. A simple design everyone can remember.
- Use easy to read fonts
- Avoid special effects
How To Upload A Logo To WordPress
After you have the perfect design and the right size logo for your theme, it will be time to upload the image file to your WordPress site.
Login to your WordPress admin dashboard.
Go to Appearance in your WordPress dashboard and click Site Identity or Customize (depending on your theme).
Click Header Image or Logo (depending on your theme).
Upload the new image.
Final Thoughts On The Best Image Size For Your Logo
The first step is to find out the recommended size for your WordPress theme. The next step is to hire a freelancer from Fiver or create your own logo.
Then you will want to compress the image to decrease the loading time. A website’s logo is one of the main ingredients for building name recognition and a good user experience online. Take the extra time to build your brand so you can separate yourself from all of the other artists selling art online.