Are you trying to generate more traffic to your artist blog? In this post, you will discover why keyword research is important for optimizing art blog posts.
Why Keyword Research Is Important For Optimizing Art Blog Posts
It is impossible to generate traffic to your blog posts if your posts are not indexed by the search engines.
Today I would like to talk about how to start optimizing your blog posts for search so you will have a better chance of being found in the search results.
A productive SEO strategy starts with keyword research. If your blog posts target keywords that people do not use in the search bars, your posts will never be found. The concept is easy. Write posts that incorporate keywords people are using and your content will be discovered.
Optimize Your Blog With Words Your Audience Uses
Every audience will use different search terms.
For example here are some different ways people say coffee.
- Joe
- Dirt
- Mud
- Java
- Brew
- Cuppa
- Jitter Juice
- Bean Juice
- Brain Juice
- High Octane
- Morning Jolt
- Liquid Energy
- Rocket Fuel
Understanding how people communicate will help you to create content that will be noticed and recommended by the search engines.
Using coffee for an example, if you wanted to target the group of people who call coffee “brew”, you would have to use the word “brew” in your content.
The people who call coffee “brew” will not find your posts if you use the word coffee. The search engines will refer to content that uses the keyword “brew”.
The concept is easy, but learning how your audience talks will take a lot of time and effort.
Identifying Your Niche
Before you can identify an audience you will be targeting, you will need to know what you are going to be selling.
I am sure that if you are reading this post you are interested in selling your artwork or crafts.
This is a good start but you will want to be more specific.
- What type of art or crafts do you create?
- What mediums do you use?
- What are the main colors you use?
- What is your art created on?
- What subjects do you paint or draw?
- What is the size of your artwork?
- Do you sell your art online or locally?
- Do you sell your artwork at craft shows or at a gallery?
By answering these questions, you will have a clear picture of what you are selling and who will be interested in purchasing your artwork.
Now that you have identified your niche you can start working on distinguishing who will be purchasing from you.
Identifying Your Audience
Successful marketing is not created by chance or hope.
Many artists live their days hoping they will land a sale.
They post an image on Facebook wishing someone will click on the link and make a purchase.
It does not work this way.
You must know who you will be marketing to and then you will need to learn how to communicate with them. There is no hope involved. It is all about identifying and observing.
- What gender will be more willing to purchase your artwork?
- What age is your audience?
- How much are you charging for your art?
- What size house does your audience live in?
- Where does your audience live, city, small town country, etc?
- What type of hobbies are they involved in?
- Where does your audience hang out?
- What social media sites do they hang out on?
Answering these questions will help you to learn more about your audience.
Just Listen
The easiest way for you to understand the lingo your audience is by listening and observing.
After you have learned what social media sites your audience is on, take some time to read what they have to say.
The text that they use on social media will help you to decide on what words you should be using for your keyword marketing strategies.
Another good strategy is to find other artists who sell to the same audience and observe how they communicate with their following.
Help Google
Help Google to recommend your artist blog and online art gallery to the right people.
Your main goal should be to attract people who are interested in your artistic style.
You will be able to do this after you have learned how your audience communicates.
Learning what words your audience uses is just the first step.
Next, you will have to write content highlighting those specific keywords.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Conclusion:
Now that you can answer the question, “Why keyword research is important for optimizing art blog posts?” You will want to spend some time learning how to use keywords effectively.
You might also be interested in:
- 5 Proven Strategies to Boost Your Artist Blog Traffic
- Number One Reason Artist Blogs Fail
- Online Art Marketing Basics Know Your Audience
- The Importance of Photographing and Displaying Images of Art
- How to Find Your Target Audience in 3 Easy Steps
28 Day Blogging Challenge for Visual Artists
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