Are you working on driving more people to your artist website but still struggling to sell your artwork? In this post, you will discover why high website traffic doesn’t guarantee art sales and what you can do to land more sales.
Why High Website Traffic Doesn’t Guarantee Art Sales
The majority of the articles I post talk about how to drive more traffic to your website.
But traffic does not always guarantee art sales. The odds of landing a sale does increase when your site receives more traffic but it does not guarantee you will sell your art.
Why are people not buying your art if your website looks professional, it is easy to navigate and it is set up for people to make a purchase?
If your website is generating a tremendous amount of traffic but your sales are not rising then you will want to start by looking at the basics.
Below are some areas you will want to look at if your sales are down:
- How is your art being displayed?
- How is the quality of your images?
- Do people know you have art for sale?
- Are you showcasing the prices of your artwork?
Art Business Basics: Show Your Art Prices To Increase Sales
- Is it easy for people to find your sales pages?
- Does your site offer a way for a viewer to make a purchase?
If your site is optimized for art sales than the next question you will have to ask yourself is “Who is visiting my site?”
How To Check Website Traffic
There are three types of guests that will visit your site.
People who will never purchase a product – These are the people who land on your site but have no intention of purchasing your artwork.
People who admire your art but are not interested in making a purchase now – There will be people who regularly visit your site because they enjoy your artwork. These people are also known as your tribe.
They visit your site because they have become a fan of your work. They will be the people who share your art on their personal social media accounts and talk about your art business to their friends and family.
Even though they are not making a purchase every time they visit your site they are still helping you to build your following.
Your target audience will also be the people who visit your site first when they are in the market for purchasing products that you are selling.
People who will buy something now – These will be the people who will make a purchase when they visit your website.
Now that you have an understanding of what type of people visit your site it is time to see who is actually going there so you can make adjustments to your art marketing plan.
Your main objective is to find a way to drive your target audience to your artist website.
Google offers a free web analytics tool that will provide you all of the information you will need to make better marketing decisions.
Google Analytics gives you insights on:
- How visitors find your site
- What they do when they get to your site
- Gender of your audience
- Age of your audience
- Where your audience resides
- What your audience likes are
- And so much more.
Below is a video that will show you how to install Google Analytics if you do not already have it.
Below is a video that will show the basics of your Google Analytics.
How To Get Traffic To Your Website
Now that you know what type of traffic is landing on your site let’s talk about how you start attracting people who will be more willing to purchase your artwork.
The first step is to research who your target audience is. Your target audience is the people who have the same likes you do.
For example, if you create oil paintings of horses, your target audience will also like horses and collect oil paintings.
Before you can effectively market to your target audience you need to know who they are.
The next step is to create content for your art blog and social media accounts that will appeal to your target audience.
Your blog posts should include keyword rich topics that your target audience is interested in. This will make it easier for your audience to find you in the search engines.
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Your social media posts should include snippets of your blog posts that will entice them to visit your site. Work-in-progress photos, videos and behind the scenes photos tend to work well also.
It is easy to get visitors to your website but it is difficult to drive the right type of visitors to your site.
Selling art online takes a lot of work and dedication. If you want to land more sales you will have to work smarter and this starts with taking the time to learn who your target audience is.
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Now that you know that it takes more than website traffic to land a sale take some time to install Google Analytics and learn who your target audience is.