Are you promoting your artwork on Twitter? Succesful artists selling art online have mastered the art of being noticed. They use several different mediums to reach their target audience and work hard to build brand awareness on the top social media networks. In this post, you will discover why artists should tweet.
Why Artists should Tweet
If I ask you, “What are the most popular social media networks?”
What would you tell me?
I am sure Facebook would be at the top of the list.
What would come next?
- Maybe LinkedIn?
If you ask a hundred people to name 5 social media sites, I would be willing to bet that more than half of them would mention Twitter. Maybe even more than 75%.
Twitter’s prevalence is why artists should tweet.
Twitter ranks as one of the top social network sites worldwide. – Statista
With over 307 million active users you might want to subscribe to Twitter and start meeting others on Twitter.
Sharing your artwork, building brand awareness and connecting with over 300 million active users on Twitter sounds like a win.
What is Twitter
Twitter is a social network service that allows people to engage in real-time.
Twitter is a unique platform that allows you to meet and learn about people’s interests.
Twitter was founded in 2011 and was created for people to share real-time events.
The catch is the limit of characters allowed per tweet. The limited amount of text makes it easy for people to read facts and headlines quickly.
Over the years people found Twitter to be a great site to get caught up on live events. A reader can easily scroll down their news feed and read all of the newest headlines. If something catches their attention, they could click on the link to read the entire article.
Marketers also found Twitter to be a great place to interact with their audience.
Businesses can easily keep their audience up-to-date with any new products or events they are holding. They have also found Twitter to be a great platform to provide exceptional customer service by resolving any issues in real-time.
Why Most People Promoting Their Business Fail Using Twitter
One of the main reasons artists and new businesses fail on Twitter is because they do not spend the time learning about Twitter and it’s audience.
Just like all social media networks, Twitter is about connecting with people.
People go on Twitter to find up-to-date news. They do not visit Twitter to shop. That is what Pinterest is for.
Why should artists have a Twitter account if they are not going to sell art on it?
Building relationships are one of the main reasons why artists should tweet.
You might not create an instant sale on Twitter, but you will be building brand awareness. People will start to remember you and your artwork. When they are in the buying mood they will visit your site.
Make the most out of Twitter
If your goal for using Twitter or any social media network is to sell, drive traffic or convert people into customers you are wasting your time.
The key word for social networks is “social”. You want to keep that in mind when you are building your marketing plan for Twitter.
Your Twitter marketing plan’s main goal should be to connect with people. The more time that you spend learning about them, the more they will learn about you. You will build their trust. That is when you will benefit from Twitter or any social media networks.
Connect with people in your niche, artists and other business people. Communicate with them. Support them and they will support you.
What to Tweet:
- Share any new news about your art business.
- Posting new artist blog posts will help you to drive traffic to your blog.
- Art in progress images works well on Twitter.
- SHowcase your finished art.
- Highlight sales.
- Tweet about upcoming events you will be attending.
- Talk about what you have planned for the future.
There are many things you can tweet about. Keep in mind, you have a limited amount of text per tweet.
Highlight the main points and provide a link to where your audience can gather more information about the tweet.
Engage on Twitter
The magic formula to becoming successful using Twitter is quite simple. Engage with more content than you share.
Engaging with your followers and learning about them will ensure that you are providing content that they are interested in and searching for.
The Twitter community is like family. They all help each other by engaging and sharing each other’s tweets.
Connect with me on Twitter. You can easily get in touch with me with any questions you might have and I love to share artist’s artwork with my following.
Why Artists Should Tweet
Here is a list of Twitter benefits:
- Brand awareness
- Learn about the latest business news
- Learn from people in your niche
- Meet new potential customers
- Learn what your customers want and interests are
- Customer feedback
- Build Trust
- Richer Images for Twitter Help Artists
If you have not already, take some time now and create a Twitter account.
Like I have said earlier, selling your artwork is all about making people aware that you have art for sale.
You have to make a presence and build brand awareness on the most popular social networks.
Twitter is one of them.
Know that you know why artists should tweet, it is time to get tweeting. I will see you on Twitter.
Would you like to sell more art? This Create an Artist Brand Workbook will help you to build a brand that will attract art collectors who are interested in purchasing your art.
Download your Create an Artist Brand Workbook and start building an online presence.
You might also be interested in:
- Sell Art Online Startup Plan
- Digital Content Marketing – What Artists Need to Know
- Digital Content Marketing – What Artists Need to Know
- 7 Reasons to Start Your Facebook Artist Page
- How Blog Site Design Impacts Art Sales
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Graphite Drawing by Dave Nevue