Are you wondering why nobody is visiting your artist website? There are multiple reasons why people are not visiting your site but two common reasons are nobody knows you have an artist website and your site is not ranking high in the search results. In this post, you will discover why artists should not give up on their art blogs.
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Why Artists Should Not Give Up On Their Art Blogs
You might have heard people say that you need an online presence in order to sell your artwork online.
Your online presence starts with your artist website. This is where people can visit and view your artwork. It is like an art gallery except it is online and exclusively features your artwork unless you decide to feature other artists.
Many artists come to me frustrated and want help because they have built a beautiful website that no one except their best friend visits.
Why do some artists have thousands of people visit their online art galleries while other bloggers only hear crickets?
Does it have to do with the quality of the art or people the artist knows?
The quality of the artwork might have some impact on the traffic but it is relatively a small piece of the pie.
Most of the traffic generated for any website comes from ranking high in the search results.
If you can have your site ranking on the top page of Google’s search you will be rewarded with a lot of free traffic.
That is why you should learn as many blog tips for beginners as you can in the beginning. Build a solid foundation for your online business and everything else will fall into place.
How Do Fine Art Blogs Rank High In Search
Content (blogging) is a major ingredient for PR (Page Ranks).
It takes more than just writing a couple of posts for acrylic painting blogs or fine art blogs to rank on the first page of Google’s search.
If you are interested in having thousands of page views per month on your site you will have to put in the time to write and edit posts for your artist blog.
The problem most artists encounter is not looking at the whole picture.
We all expect instant results.
We expect to see likes and shares immediately on our Facebook and Instagram posts.
We look forward to instant retweets from our Twitter tweets.
Sure, likes and shares help our self-esteem but it does not pay the bills.
If you want to sell your artwork online, be prepared to put in the time and know that what you write today will not give you instant results but you will see your traffic steadily increase over time.
For example, a post I wrote over one year ago, Art That Sells – What Artists Need to Know is still generating thousands of views per month.
The results I am seeing from that one post is well worth the time I invested in writing it.
Reasons Why Artists Should Not Give Up On Their Art Blogs
This post is not filled with blog tips or how to make a blog. Instead, this blog is for artists who are struggling with their blog and are contemplating on throwing in the white towel.
Best Blogs Are Built Over Time
Like I have mentioned earlier, we all want immediate gratification.
Why do you think Google ranks sites that take more than five seconds to load lower than sites that load in one second?
It is because people do not have the patience to wait for anything and become frustrated and discouraged.
Blogging is similar to learning a musical instrument or creating art, it takes time to become better.
The best fine art blogs that generate hundreds of thousands of page views a month are created by artists who understand that it takes time to grow an audience. They are consistent with their efforts and they reap the rewards.
I do agree with Neil and Darren, however, I would like to note that it takes a lot of work.
You might have heard me mention before that in two years I was generating over 50,000 monthly unique pages views for NFAM (Nevue Fine Art Marketing).
Yes that is a lot of page views and I am very pleased with the results but I have to say that I worked at it every day for two years. The only time I took off from blogging was when we took a family vacation.
So the bottom line is that if you are expecting people to click on your art blog the moment you publish a post you will be extremely disappointed.
It takes time and persistence to create enough content to have search engines rank your site high in the search results.
It Takes Time To Build Brand Awareness
Just like it takes time to rank high in Google’s search, it will also take time for you to be seen as an authority in your niche.
You can speed up the process by finding your focus.
Focusing on one thing is one of the best blog tips for beginners.
When I started blogging I wanted to cover everything that related to my art. I wrote posts about how to draw, how to start a blog on blog spot, how to build a following on Facebook, best pencils to use for graphite drawings and so on.
My blog suffered in the beginning because I was all over the place.
It was not until I realized that I needed to focus on one thing and one thing only. That is when I decided that NFAM was dedicated to helping artists start, build and monetize an online art business.
That was the point at which I started to see my traffic increase very quickly.
The best way to start a blog is by first deciding what you would like to have your blog known for.
This will allow you to focus on writing content that will attract your target audience, Your target audience is the people who will be interested in revisiting your site on a regular basis and who will be purchasing your artwork.
It Takes Time To Become A Good Blogger
Writing is a skill that can be learned, and I am so grateful it can be learned with practice.
In the beginning, I struggled writing a 500-word blog post. It literally took me hours to write 500 words and the words I wrote were nothing to brag about.
Over time I was able to write faster and express my thoughts more effectively.
It would be like you looking at your first painting and your latest painting. There is a big difference because you enhanced your artistic skills.
If you started your art blog in 2017 you will be known to have one of the best art blogs in 2017. In a couple of years, you will start to see your site climb the ladder.
You will also improve your writing skills if you write on a consistent schedule.
Do not be too concerned about writing a perfect blog post. There is no such thing. Just do your best and know that you can always revise your older posts. In fact, I do and recommend artists to revise older posts on a regular schedule.
Never Give Up Writing Blog Posts
The last thing I would like to talk about is to never give up on your blog.
Your art blog can never fail as long as you never stop writing.
The traffic you receive will continue to increase as long as you continue to write fresh content.
Painting blogs that attract readers and sell original paintings have started where you are, at the begging.
Learning how to blog is easy, staying consistent with your efforts is the challenge.
If you want to be successful in selling your art online, you will need to learn how to drive traffic to your online art gallery.
Your art blog will be the fuel that drives traffic to your art listings.
Why Artists Should Not Give Up On Their Art Blogs Overview:
How do Fine Art Blogs Rank High in Search
Reasons Why Artists Should Not Give up On Their Art Blogs
Best Blogs Are Built Over Time
It Takes Time to Build Brand Awareness
It Takes Time to Become a Good Blogger
Never Give Up Writing Blog Posts
You might also be interested in:
- 4 Reasons Art Blogs Generate Thousands of Views a Month
- How to Sell on Pinterest Tips for Artists
- Artist Blog Checklist – Consistent Blog Posts That Sell Art
- Accomplish More by Setting Deadlines for Your Art Business
- 5 Topics You Should Write About for Your Art Blog
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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