Pinterest is a visual search engine that has helper small, and large businesses grow their online audience. Unlike most social media networks, people visit Pinterest to purchase products and services. If you are not implementing a Pinterest marketing plan, you might be missing out on some additional sales.
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Why Artists Should Create a Pinterest Business Account
Social media has changed the way consumers conduct business. 29% of social media users purchase a product the same day because they saw it on their favorite social media platform.
With all of the different social media networks, Pinterest is the most popular platform where businesses and consumers share their favorite products, designs, and services.
Operating an online art business takes a great deal of time. Artists have to create products to sell, but they also have to spend a good part of the day promoting their products online and offline. Taking advantage of every tool available to get your name out there is essential to your business growth. And spending more time on platforms like Pinterest and blogging with a higher RIO is just good business.
Pinterest Business Account Required
Pinterest requires businesses to set up a Pinterest Business account to promote their products and services on Pinterest.
Here is a quote from Pinterest’s Terms and Conditions:
“Commercial use of Pinterest”
If you want to use our Products for commercial purposes, you must create a business account and agree to our Business terms of service.”
Like other social media platforms, Pinterest frowns on people promoting their business on a Pinterest personal account.
How Can Pinterest Help Your Art Business
Selling art online is a numbers game. The objective is to get your artwork in front of your target audience before an artist who creates similar work reaches them first.
Pinterest Marketing Benefits:
- Provide a platform that allows people to search for your products and blog posts.
- Use boards to make it easy for collectors to find the product they are searching for.
- Other people will promote your artwork by pinning your art on their boards.
- Pins will direct potential buyers to your art listings on your website.
What Is The Difference Between A Personal And Business Pinterest Account
Personal and business Pinterest accounts allow users to create pins, create boards, engage on pins, join group boards, and repin content. The main difference is that a Pinterest business account provides additional features that allow business owners to build brand awareness on Pinterest and analytic tools to help owners identify what strategies are producing the best results.
How Much Does Pinterest Business Accounts Cost
It is free to open a Pinterest business account and a Pinterest personal account. Pinterest does allow business accounts to promote pins by creating an ad. To create an ad, you will have to choose a maximum cost per click and set an amount you would like to spend on the ad.
To learn how to create an ad visit, How To Use Pinterest Promoted Pins.
Pinterest Business Account Features
Pinterest provides unique features for Pinterest business accounts, allowing businesses to build a brand and name recognition.
Pinterest features:
- Rich Pins – automatically syncs information from a website and showcases it on a business accounts pins.
- Promoted Pins – are paid ads on Pinterest that allow users to target a specific person or demographic, making it easier to target the right audience.
- Pinterest Analytics – helps business owners understand their presence on Pinterest and allows them to adjust their overall Pinterest marketing strategies to see better results.
Promote On Pinterest
Pinterest allows you to “promote” specific pins so that more of your target audience sees them in their newsfeed. This is similar to Facebook’s “boost” feature.
There are two types of Pinterest ads. You can purchase Engagement Campaigns. You only pay when someone engages on the pin. Or you can Traffic Campaigns. You pay when someone clicks on a pin and is redirected to your site or blog.
Pinterest Analytics
The last benefit of opening a Pinterest Business account is the analytics. The analytics are only available to Business accounts and will be a powerful tool for your Pinterest marketing strategy.
Pinterest tracks:
- Impressions
- Saves
- Clicks
- Demographics
- Activity from your Website
Final Thoughts On Pinterest Business Accounts
Creating a Pinterest business account will benefit you if you are interested in promoting your paintings on Pinterest. Thousands of people are searching for new art to purchase every day, and using the features a business account offers will allow you to get your art in front of them.
After you have your business account set up, start reading some Pinterest business tips so you can start to see quicker results.
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