Note: This post, Why Any Art Marketing Guru Needs To Be Good At Writing is a guest post by Misty Blais. You can learn more about Misty at the end of this post.
Today, marketing is quite different from what it was even 20 years ago. No longer are TV commercials as effective as they used to be. Now it is all about content. And it is especially vital when we talk about digital marketing.
Communication is key – this can be very well called a motto of the 21st century. And the main goal of marketing is to inspire and motivate a person to do something.
That’s why more and more businesses invest in digital marketing and content creation. A good example is Essaypro – they’ve managed to double their revenue by implementing an effective digital campaign.
The common rules apply to the great sphere of art too, and here are several reasons why.
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source: https://unsplash.com/photos/5Oe8KFH5998
Good Writing Can Only Add Value to Art
Art is not straightforward, no matter what type of it is a case in point. It has to be described by a talented writer.
For example, a person goes to a museum without a tour or guide. Even if one knows essentials about art history, they still miss a lot of context and value of the piece.
Of course, they can still enjoy and appreciate what they see, but the very point and sense can easily be missed. Think about Black Square by Kazimir Malevich. Without knowing the historical context, it is hard to comprehend and see the true importance of the painting.
Value comes with context and accompanying story. People need to understand art, and writing is the key here.
That’s why a great art marketing professional should be an amazing writer. A content describing a painting or sculpture adds value and provides essential context.
It Explains Features and Benefits to Customers
Customers’ benefit is in the focus of any marketing campaign. Potential buyers need to know what good this or that piece is going to do for them.
Good writing allows creating emotional value and instilling it into customers. It helps them understand the advantages of buying a certain piece and knowing what it can bring into their lives.
It is also essential to include all the features for better comprehension. Features and benefits should always go together, as only one may not be enough.
Engaging Content Brings New Customers
Digital marketing is great for brand awareness; a great campaign also attracts new clients. First of all, the good-written and relevant content has value on its own.
If you are starting a blog about art, it will get attention from people that want to know more. Quality content is what makes a business a brand and brings a larger audience.
Of course, people willing to buy a piece of art will probably find your website anyways. But why limit yourself to this usually small audience?
Bring in those who are interested in the topic, and maybe they will be ready to make a purchase later.
It Creates Interactive Communication
In the digital world, writing is one of the main ways of communicating with the audience. And the incorporation of a call to action can make it interactive.
An article of a blog can include questions and encourage the audience to answer in comments. It brings the discussion and interaction and also increases the engagement with a particular piece.
Good writing can encourage a reader to learn more, visit a website, or see more artworks. It is a great tool in creating a dialogue with the audience.
Writing Should Be Purposeful
Good writing always has a purpose. It can create a world with words, but there should always be the main point. It is an art itself focused on effective communication with the audience.
It releases creative forces and helps to bring art closer to customers or viewers. Of course, it might sometimes be challenging to find the right words. But the mastery comes with practice.
It Helps to Express Yourself
When you are working on promoting your own artworks, it is vital to express yourself as an author. Without good writing or description, the piece might look lifeless and boring. But when the audience sees the artist behind, it becomes vivid.
Whether it is a web page, social media channel, or a blog, do not be afraid to show your personality. Remember, this is what makes a product unique.
source: https://unsplash.com/photos/VSo5d9wlT7s
In Summary
Art is something that usually needs context to be appreciated to the fullest. That’s why good writing can make a deal when marketing is involved.
Proper accompanying content adds value to the piece, and people are always interested in quality content. Good writing helps to engage and communicate with the audience, as well as show the author’s personality.
Bio: Misty Blais is a professional journalist with more than 10 years of experience. She’s worked as a writer and a producer for magazines and radio stations. Misty is currently writing for various media as a contributing journalist.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
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