Facebook is a great site for art businesses to engage with their audience in real time. Have you noticed that only a small percentage of your fan base sees your posts? Facebook allows businesses to boost a post for a fee. That allows more people to see your post but will the outcome be worth the cost? In this article discover the pros and cons for when you boost your artist Facebook posts.
Facebook makes it easy and intriguing to boost posts. You will notice a boost link under each post you create. They even make it more appealing by suggesting you to boost a post that is performing better than 95% over your other posts. If you are not careful, you will be throwing your profits out the window. The only time that you should spend money on boosting a post is if you will be generating income in return.
If you are not careful, you will be throwing your business profits out the window. The only time that you should spend money on boosting a post is if you will be generating income in return. The revenue generated could be short term or long term and will depend on the goal that you have set for that particular post.
How To Boost Your Artist Facebook Posts
When you create a post, you will have the option of boosting it. Facebook will share your post in more timelines of your followers, your followers, and their friends, or a targeted audience that you have created.
If you would like one of your posts to hit a larger audience, go to the post that you would like to boost and click Boost Post. The link is on the lower-right corner of the post.
You will then have to decide the audience that you would like to target and how much you would like to spend (budget). You will also have to choose the duration of the boost.
What Are You Trying To Achieve?
Business tools can be beneficial to the growth of your art business, or they could have you spending your hard earned money for nothing in return.
For you to make the most out any tool, you need to have a full understanding of what the tool has to offer, a goal, and a plan.
Asking the right questions will help you decide if it is the best tool for your needs.
Whom do you want to see your ads?
When you boost one of your posts, you will have the choice of targeting:
- People who like your page.
- People who like your page and their friends.
- Choose through targeting.
Before you decide, you will need to review your goals. The outcome will be different for each choice you make.
For example, if you have just finished painting, and you would like to promote a sale, “people who like you page” might be the best choice.
The people that are already following you have an interest in your art. By targeting them, you might have a better chance of selling your artwork in a relatively short period. Be careful that you do not overdo this tactic. People are on Facebook to engage not to shop. You will lose your audience if you keep trying to sell to them.
You could also choose people that like your page and their friends. That will have your post visible to a larger crowd.
Would this be the best choice for you?
It might not. Facebook will show your boosted page to people that will more likely engage with your post.
What does that mean? The people that Facebook will show your post to will be more likely to like, comment or share your post. You will be spending money on a person liking your post that you will not be in contact with again unless you are lucky enough to have them start following you. That will be a waste of money with no return.
The questions that you will want to answer are before you boost your artist Facebook posts:
- What are my goals for boosting this post?
- Do I want to sell a piece of art?
- Do I want to build brand awareness?
- Do I want to promote an event?
- Do I want to share the latest news about my business?
The post that you boost should compliment the goal that you are trying to achieve. For example, if you are posting a sale on a particular piece of art, you do not want to send them to your website’s home page. It would be better to have them land on a page that they could quickly click and purchase the item.
Invest Your Money Wisely
The goal of any business is to make a profit. If you are not careful, you could easily be losing money on things that will not help grow your business.
There are no guarantees when you spend money on ads or boosting posts. You would have a better chance of reaching your goal if you planned first. Take the time necessary to figure out what would be best for your business.
After a boosted post you will want to check the analytics. This will tell you everything that you need to know about the results.
You will want to keep a detailed record of what happened with each post that you boosted. You will then be able to make better decisions in the future.
Have you boosted a post on your Facebook page? Do you find it financially rewarding to boost your artist Facebook posts? Share your thoughts with your fellow artists.
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