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Is There A Best Time To Publish Art Blog Posts
There have been many studies over the years, and in this post, we will highlight the results for you.
Many artists ask how often and when should they publish their posts to receive the most traffic.
Here is what you need to know about the best time for publishing art blog posts.
Best Posting Schedule For Blogs
Below are some statistics NFAM studied from some of the top online marketers KISSmetrics, Search Engine Land, Dan Zarrella, and HubSpot over the past several years.
The marketers have done endless studies on posting schedules, and below is an outline of what they have discovered.
- Most traffic – The best publishing day is Monday, and time is 11 am EST.
- Most comments – The best publishing day is Saturday, and time is 9 am EST.
- Most inbound links– The best publishing days are Monday and Thursday, and time is 7 am EST.
Below is a snapshot of NFAM Google Analytics to give you an idea of when people visit NFAM.
This chart above shows us that Mondays are our strongest day followed by Tuesday and Wednesday.
This chart above shows us that Mondays are our busiest day, followed by Tuesday and Wednesday.
The studies from KISSmetrics, Search Engine Land, Dan Zarrella, and HubSpot tell us that Monday at 11 EST is the best time to post blog posts. This is accurate with our statistics.
Does this mean that NFAM should only publish on Mondays, or does it tell us that Monday is the day most people read blog posts?
What should you do if you publish more than one blog post a week?
Should you publish them all on one day at the same time?
Best Day To Schedule Blog Post
When we first started blogging, we were overwhelmed by all of the information we were gathering about when the best day or time to post is.
We were researching this information because we wanted to receive the most traffic possible for each post we published with the hopes of building a larger following.
The more information we started to gather, the sooner we realized the best time to publish depends on NFAM’s unique audience.
The statistics above are a great place to start, but you will see better results if you perform your own studies.
Discover what works best for your audience so you can maximize the returns from your marketing efforts.
Fine Art Blog Posting Strategy
Below is a content marketing strategy you can utilize to discover when you should be publishing your posts.
- Decide how many days you will post a week
- Write down what subjects (categories) you will be writing
Write a schedule that will support your objectives
Example:
- Write three posts a week
- Categories – Art in progress, Art techniques, New Art
Blog Post Schedule:
Monday – Art in progress
Wednesday – Art Techniques
Friday – New Art
Once you have created your post schedule, put it into action for 3 months.
Every month check your blogging statistics from your Google Analytics.
Keep a detailed note of all of the statistics you gather. You will need this information to compare it with your other experiments.
Related Posts: How To Use Google Analytics To Sell More Art Online
The next step is to change your posting schedule and test the new schedule for three months.
Compare the results with your other posting schedules.
Continue to do this until you find your magic formula.
Be Consistent
It will take you some time to figure out what is going to work best for your art business.
After you have discovered what works best for you, stick with it and do not change it.
After several years of blogging, we have found that consistency is the best marketing strategy.
The following that you build will start to learn when you are scheduling your posts and they will know what days you are posting content they are interested in reading. Your consistent schedule will keep them coming back for more.
When Do People Read Blog Posts
People will visit your posts at different times of the day, and it will all depend on when they have some time to read.
Most of your content will be discovered in search when people are looking for specific content to read.
The time of day you publish content does not matter when it comes to search results because it takes around six months for new posts to rank.
The only way a person will discover a new post is if they visit your site.
But you can get your latest posts in front of people by sending out a newsletter with your recent posts and sharing them on social media.
How To Get More People To Read Your Blog Posts
Statistics help businesses make better marketing decisions. However, just because a strategy works for one artist or business does not mean you will receive the same results.
Long-term blogging success comes with writing as much content as possible while striving for writing top quality posts.
The more blog posts you publish, the higher your chances of future art collectors finding you in the search results.
Final Thoughts On The Best Time To Publish Art Blog Posts
Final Thoughts On The Best Time To Publish Art Blog Posts
The right time to publish blog posts simply does not exist. Your readers will be online at different times so being concerned about the best posting times is a waste of your time.
The one statistic that does hold weight is that you have to publish a lot of blog content to drive traffic to your site.
The best way to stay on a consistent blogging schedule is to create an editorial calendar either with excel or on WordPress
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