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Are you trying to drive more traffic to your artist blog? Are you confused about what the best day is to post your art blog posts? In this post, I am going to talk about posting times so you can discover when the best time is to publish your art blog posts so you can make better marketing decisions for your art business.
When Is The Best Time To Publish Art Blog Posts
You are writing blog posts that will attract new visitors to your artist website and connect regular readers to your new artwork.
You are dedicating time during your week because you know that the traffic you drive to your site will generate leads and ultimately sales.
After you have written your blog post you proofread it for grammatical errors, and you optimize it for search.
When you are proud of what you have written you stop and ask yourself, “When will be the best time to publish my post?”
I have asked myself this question many times.
Let’s face it, you do not want to waste your time writing something that nobody will read.
I have spent many hours researching and doing experiments to see if there is “the best time” to publish blog posts and I am going to share with you what I have discovered.
I would like to mention that not every strategy will produce the same results for everyone.
What works for me might not work for you.
The best advice I could give you is to try several different tactics and learn what works best for you.
The strategy outlined below will take time to evolve but the time you will save in the long run is priceless.
Best Posting Schedule For Blogs
They have done endless studies on posting schedules and below is an outline of what they have learned.
- Most traffic – The best publishing day is Monday and time is 11 am EST.
- Most comments – The best publishing day is Saturday and time is 9 am EST.
- Most inbound links– The best publishing days are Monday and Thursday, and time is 7 am EST.
Below is a snapshot of my Google Analytics to give you an idea of when people visit my site.
This chart above shows us that Mondays are my strongest day followed by Tuesday and Wednesday.
The studies from KISSmetrics, Search Engine Land, Dan Zarrella, and HubSpot tell us that Monday at 11 EST is the best time to post blog posts.
The studies from KISSmetrics, Search Engine Land, Dan Zarrella, and HubSpot is accurate with my Google Analytics.
But does this mean that I should only publish on Mondays or does it tell us that is the day most people read blog posts?
What should you do if you publish more than one blog post a week?
Should you publish them all on one day at the same time?
Below are some strategies I have used over the years to learn when I should publish my posts for my audience.
Best Day To Schedule Blog Post
When I first started blogging I was overwhelmed by all of the information I was gathering about when the best day or time to post is.
The more information I started to gather the sooner I realized that it all depends on my unique audience.
The statistics I have highlighted above are a great place to start but I want you to perform your own studies.
I want you to discover what works best for your audience so you can maximize the returns from your marketing efforts.
If you are looking for a quick solution that will drive thousands of people to your site, I am sorry to tell you that there is none.
Your audience will be the people who will tell you when you should be publishing your content. All you have to do is listen to them.
Fine Art Blog Posting Strategy
Below is a content marketing strategy you can utilize to discover when you should be publishing your posts.
- Decide how many days you will post a week
- Write down what subjects (categories) you will be writing
Related Post: How to Display Categories in WordPress
Write a schedule that will support your objectives
- Write three posts a week
- Categories – Art in progress, Art techniques, New Art
Blog Post Schedule:
Monday – Art in progress
Wednesday – Art Techniques
Friday – New Art
Once you have created your post schedule, put it into action for 3 months.
Every month check your blogging statistics from your Google Analytics.
Keep a detailed note of all of the statistics you gather. You will need this information to compare it with your other experiments.
Related Posts: How To Use Google Analytics To Sell More Art Online
The next step is to change your posting schedule and test the new schedule for three months.
Compare the results with your other posting schedules.
Continue to do this until you find your magic formula.
It will take you some time to figure out what is going to work best for your art business.
After you have discovered what works best for you, stick with it and do not change it.
After several years of blogging, I have found that consistency is the best marketing strategy.
The following that you build will start to learn when you are scheduling your posts and they will know what days you are posting content they are interested in reading. Your consistent schedule will keep them coming back for more.
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I have made many mistakes over the past 15 plus years selling my artwork online.
In the beginning, I was always searching for a quick and easy way to boost my traffic and sales.
The truth is, there is no simple solution.
It takes time to see what works best for your unique art business and a lot of patience.
The best advice I can give you is to give every marketing strategy time to grow.
Always check your analytics to see what is working best for you and revise them until they are working like a well-oiled machine.
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