Last Updated on February 6, 2020

Keeping up with all the changes in social media can make a person’s head spin. In case you have not heard, Facebook has made some changes again. In this article, you will discover, what’s new with Facebook Video.

What’s New with Facebook Video – Online Art Marketing

If you are using social media to market your art, you have no choice but to change with the times. If you fail to do so you will be left in the dust asking yourself, “Why is my art not selling?”

Video on the Rise

It is no secret that video is becoming more and more popular. You can now watch videos on social media platforms such as Facebook, Twitter, and Instagram.

YouTube has changed the way people search for content and other platforms are jumping on the wagon.

Tomas Hofstetter shared some interesting statistics about video trends in his article, Online Video Trends 2015/2016 You Need to Read.

By 2018, 69 percent of total Internet traffic will be video (Cisco)

Every minute, 48 hours of video are being uploaded to YouTube.

With video becoming more and more popular, adding video to your art marketing plan might be well worth your time.

Art Marketing Basics

People purchasing art online is becoming more and more popular.

Artists are seeing and taking advantage of all the opportunities the internet offers.

Being noticed online will become more difficult as more artists build online galleries.

How can new artists be noticed?

The only way for an artist to be noticed online is to develop an art marketing plan and social media should be a part of your strategy.

Social media is not the golden ticket, but it will help you to build brand awareness.

Facebook Changes Again

Are you having a difficult time keeping up with all the changes Facebook is making?

It seems like yesterday when I could post on Facebook and a large percent of my followers would see the post.

Today, I am lucky to have 3% of my audience see the posts I publish.

There is an option to boost a post, but is it worth the investment?

Will I make the money back on reaching more people or will I just receive a few more likes?

Many artists and businesses are struggling with the same question.

Play by Facebook’s Rules

I am sure you have seen a decline in your Facebook reach.

It is not a secret. Facebook announced that there will be a decline in organic reach for Business Pages.

This is bad news for businesses but there are some tactics you can use to help increase your organic reach.

There is no guarantee how many views your posts will receive but it doesn’t hurt to try different strategies.

Facebook rewards people who support their changes.

You have seen it in the past with images.

When images became popular on Facebook, people who posted images received more organic reach.

The same is happening with video.

Just look on your Newsfeed.

You will notice more and more videos.

Now take a few minutes to observe the engagement the videos are receiving.

Adding videos to your Facebook marketing plan might help you to reach more people.

It is worth a try. It will not cost you anything except your time.

Here is What’s New with Facebook Video

Facebook recently announced some changes with video.

Sound

In the past, videos were silent in newsfeeds. The only way you could hear audio is by tapping on the video.

Facebook is now adding sound in the newsfeed.

You will now hear audio fade in and out as you scroll through your newsfeed.

Keep this in mind if you are creating videos for Facebook.

Vertical

People are watching more and more videos from their smartphone and mobile devices.

Vertical videos look better on mobile devices and now everyone watching videos on Android and iOS can enjoy a larger format with Facebook’s new change.

Minimize

Facebook is now allowing you to minimize a video so you can watch the video while scrolling through your newsfeed.

You can minimize the video you are watching to a corner of the screen, allowing you to continue to scroll down your feed.

Conclusion:

If Facebook is putting all this effort into videos, it might be beneficial to your business if you support Facebook’s changes.

Paying for your posts to be seen on Facebook can become costly and there is no guarantee you will benefit from your investment.

Supporting Facebook is free. You might even be rewarded by having your posts shown to more of your audience.

Make sure that your video’s audio will sound good fading in and out on Facebook’s Newsfeed.

Optimize the look of your video for when it will be viewed with larger formats.

You have a lot of opportunities to reach a larger audience with video. Take advantage of all the tools available.

You might also be interested in:

• How You Can Make Money Being an Artist
• 6 Productivity Killers Artists Should Stay Away From
• What do I do After Installing WordPress – Art Marketing Plan
• How to Use Your Facebook Business Page to Engage with Other Pages

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