It can seem like a constant battle of “playing catch up” with trends to get your name out there as an artist.
Many artists make art inspired by what they see others making and doing in the community. But when you have limited time and money, how do you cut through the clutter and ensure your art is on the cutting edge without spending hours a day researching or buying supplies you may end up not using?
But do you have to get ideas from other artists or paint a subject you do not like to succeed on Etsy? Or can you create art you are passionate about and make money selling it on Etsy?
This post will explain what types of art sell best on Etsy and marketing tips to have your art stand out from the crowd.
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Does Art Sell Well On Etsy
Many Etsy artists make a living selling their creations on Etsy because it is free and easy to start an Etsy store. These artists have built a large following using their marketing, artistic, and creativity skills.
Few artists are lucky to make a living just by selling original paintings. However, most artists have a successful career because they have multiple revenue streams for their art business.
Why are some artists more popular on Etsy?
Some artists are selling more on Etsy because they focus on marketing their Etsy shop with a few different marketing channels, while others are spread too thin trying to promote their work everywhere. Taking the time to discover where your Etsy shoppers hang out online and promoting your art on that platform is more productive than posting a picture of your art on all social media platforms.
Is It Hard For Artists To Sell Art On Etsy
Etsy is one of the largest online marketplaces for artists selling handmade crafts and vintage goods and features original paintings and prints, making it an excellent place for artists to sell their work.
The challenge artists face is the lack of traffic their stores receive on Etsy due to many shops selling the same items. Without a sound strategy, your art will get lost in the crowd.
Whether a beginner or an experienced artist, marketing is required to create a successful business and sell more on Etsy. Building an artist website, blogging about your work, and using social media are great ways to market your work. Etsy is just an online store. Your job is to drive potential customers to your shop so they will be enticed to purchase your products.
Art That Sells Well On Etsy
Here is a list of some of the best selling items on Etsy relating to art. Whether you are looking for new ideas or a way to add new revenue streams to your business, this list will help get you started.
Digital Downloads – The great thing about digital products is you can offer something new every week or month so that visitors have reason to return to your store frequently.
People who purchase digital downloads use them for many different reasons, like a screen saver or print them to hang on their wall.
Make sure that if you are selling digital downloads, you emphasize that the person who purchases your digital downloads can not resell your artwork. Create an outline explaining how they can use digital downloads to avoid legal repercussions or disputes.
You should also ensure that you provide an easy way for people to contact you if there is a problem with their purchase.
Adding information like where a buyer can print prints from Etsy can inspire people to purchase more products from your shop.
For more information about selling digital downloads on Etsy, visit How To Sell Digital Downloads On Etsy.
Greeting Cards – Greeting cards are a traditional type of card that is still popular today.
Greeting cards can be sold individually, or you can bulk up your greeting card collection and sell them in sets that contain multiple cards.
During the holiday season, greeting cards might become one of your best sellers.
Original Paintings – Original paintings will probably have the highest profit margin because they can be sold for more money than most other types of artwork.
However, many potential buyers can not afford a high-ticket item but are still interested in purchasing artwork for their home.
Offering reproductions is the best way to increase Etsy sales while waiting for that particular person to purchase an original painting.
Abstract Painting Abstract paintings sell well on Etsy. However, if you are an abstract artist, you probably already know that your type of artwork tends to sell well in general.
Abstract artwork is pleasing to the eye, and people like seeing it as home decor.
Most people enjoy looking at colorful and lively art but tend to connect what they view in their homes.
Abstract art allows them to express their feelings and reflects their personality.
If you wonder what art is selling on Etsy, abstract paintings would be the first type of artwork that comes to mind.
Digital Designs – If you are interested in adding another revenue stream and like creating digital art or a graphic designer, selling digital designs on Etsy may be a good option.
Many people like to buy digital designs because it’s easy to download the files and use them for social media, websites, baby showers, birthdays, parties, and newsletters. The best part about creating digital art is that it is free to create.
Art Prints – Many artists sell prints of their work because they make money from the artwork they have already created and sold.
If you have trouble selling your original paintings or have sold out of your inventory, consider offering prints to your existing customers.
Canvas Prints – Canvas prints are a popular and highly sought-after item on Etsy. Understanding what makes these prints appealing as an artist and seller is essential.
Perhaps the biggest reason for their popularity is that canvas prints are the perfect way to showcase vibrant and eye-catching artwork in any space. They allow buyers to experience your work up close and personal, creating a more immersive viewing experience than simply viewing digital or print images on a screen.
Another key selling point of canvas prints is that they enable you, as an artist, to sell larger pieces without worrying about shipping costs or damage during shipping.
Selling Products With Artwork – There are several benefits to selling products on mugs, shirts, and other products with the artwork.
First, it allows you to reach a larger audience since these products are popular items people often use and wear. Second, it helps you to build brand awareness since more people will see your artwork.
Finally, it can help you to generate more sales since people are more likely to buy products that have exciting and unique designs.
Related Post: Best Printing Companies That Print On Canvas
How Can I Find What Art Is Selling Best On Etsy Today
Etsy lists the top trending items based on sales, views, and favorites. This is a great place to find what type of artwork is selling well for other artists.
To discover the trends on Etsy, visit Best Selling Art | Etsy.
You can also visit Top Sellers | Etsy to discover the top sellers now, for the year, or last year.
How Do I Get My Art Noticed On Etsy
If you want to maximize your chances of selling more artwork on Etsy, you need to do everything possible to get your work into the hands of the people who would purchase it.
This includes utilizing all forms of social media, creating an email list for your mailing list, and having a blog or website highlighting your handmade products. The objective is to discover your target audience and promote your original artwork to them.
Final Thoughts On What Artwork Sell Best On Etsy
If you are planning on selling art on Etsy, it is essential to understand the types of artwork currently selling best.
When selling artwork, ensure your work appeals to a wide range of individuals. That way, you can attract a wider audience and grow your business. The online marketplace is booming thanks to Etsy, and selling handmade items on Etsy could not be easier.
You must open your own Etsy shop, upload high-quality images of your creation, write keyword-rich descriptions so people can discover you on the search results, and provide excellent customer service. In time you will become one of the top Etsy sellers.