What Is The Most Popular Print Size?
Selling reproductions of your original artwork is an excellent way to market your art business to a broader audience and make more money from an already sold painting.
The first question artists have when they start selling prints is what size prints sell the best.
Art prints are a popular item for both online and in-person sales. Their size can be an important factor in their pricing and popularity. In this blog post, we will discuss what sizes of art prints sell the best and why standard sizes matter to your business.
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Selling reproductions is so much more affordable than it was fifteen or twenty years ago.
Years ago, artists would have to invest in a large number of prints with the hopes of selling them so they could make up the money invested in copies of their original work and make a profit. If the artwork didn’t sell, the artists would be stuck with the inventory, which would eat up the profits.
Today artists can sell reproductions with no upfront costs with print-on-demand sites like Printful.
What Size Should I Make My Art Prints
Unless you offer copies you purchased from a printing service; offering several different sizes might be in your best interest.
The only thing you will want to consider is offering sizes that can fit in standard frames. If you provide more oversized prints, for example, 36×36 or larger, the customer might have to take them somewhere else to get a frame that will discourage a potential buyer from making a purchase.
The most popular standard size is 11×14. If you offer this size, the buyer will be able to find a frame that fits the print in most art stores or online.
If the customer wants something larger than an 11×14 print and it’s not available in your store, then you might want to consider purchasing frames from somewhere like Ikea or Amazon. They have affordable prices on their frames and a large variety and styles to choose from.
What Are Standard Art Print Sizes?
Art print sizes are typically measured by the width of paper with a certain height, such as 11×14 or 12×16.
Standard sizes are made to fit common frame sizes, making it easier for buyers to purchase a frame and display it in their home.
Standard fine art print sizes:
- 5 x 7
- 6 x 8
- 8 x 10
- 11 x 14
- 12 × 12
- 12 × 16
- 14 × 14
- 12 × 18
- 16 × 16
- 16 × 20
What Paper Is Best For Prints?
The most popular type of paper used in printing is 100% Cotton Rag Paper – this includes archival papers that last over 200 years when stored properly.
The high-quality archival paper produces rich colors and sharp details but does come at a higher price point than other options like Matte Photo Paper or Soft Glossy Paper stock. The lower-quality paper has lower ink saturation, and longevity means the paper will fade quicker, turn yellow, and the colors will not be as accurate as of the original painting.
Popular cotton rag paper visual artists are using for reproductions:
Selling Art At Craft Fairs
Selling limited-editions at craft fairs is different from selling prints on Printful because you will have to invest in reproductions of your art to display at your local craft fair.
For many artists who sell their artwork online or at craft fairs, one of the most important factors is learning what size art print sells best because they want to make sure they don’t end up with unsold inventory sitting around as well as not make less profit than if they sold other sizes.
Some artists offer one size, while other artists will offer multiple sizes. If you are new to selling reproductions at craft fairs, you might want to start with an 11 x 14-inch size.
If you see that one reproduction is selling better than others, you might want to consider offering multiple sizes and greeting cards. The best way to go about doing this is to take a percentage of the sales and reinvest in the different sizes for the next art show.
Standard sizes at craft fairs:
- 5 x 7
- 8 x 10
- 11 x 14
There are a few different things you will want to consider when you are selling copies of your art online and offline.
Next, you will want to come up with a pricing strategy.
To read more, visit Ultimate Guide For Pricing Art.
The third step is deciding if you will use a fine art printer at home, use a print-on-demand platform, or get copies made at a local printing service.
If you are interested in selling your artwork online, you will need a platform to showcase your work and a way for collectors to make a purchase.
For example, Etsy is a popular place for creatives to sell their art because it has a large customer base that can make purchases with an Etsy credit card or PayPal account. It’s also easy for buyers to find your products on the site due to its search engine optimization (SEO).
Another example is SocietySix. SocietySix is a print-on-demand service for selling prints. It’s a great place to sell your work if you want to focus on one platform and have an online store with just the basics such as title, description, price, size information, etc.
Final Thoughts On Print Sizes
Offering multiple sizes of fine art prints will be more appealing to a broader audience; however, if you sell giclee prints at an art show, you will have to decide what size to display.
If a person is inquiring about different sizes, you can always send them to your print-on-demand shop. The goal for selling reproductions is to increase your revenue stream, not to lose money.
Come up with a strategy and decide what sizes will be best for your business goals.
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