Separating your crafting and fine art business from all other creative companies is what branding is.
There are thousands of artists and crafters trying to earn income by selling their work online and offline.
Understanding what branding is and how branding can help your creative business is essential to the growth of your business.
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Original Pastel Painting by Dave Nevue
What Branding Is For Creative People
Branding. Definition: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. (Source: Entrepreneur)
The look and design of your website and the logo you use for social media will help you build brand awareness. However, it takes much more than a pretty font and beautiful background color to have people remember you.
Everything you do online that relates to your business reflects your brand.
Defining Your Brand
Defining your crafting business’s brand is like taking an in-depth look at who you are as a crafter and artist.
It is a self-discovery of who you are and how you want people to remember you.
Below are some questions you will want to answer before defining your brand.
- What is your creative business vision?
- What is your creative business mission?
- What separates your work from other creative people’s work?
- What do people think of your business now?
- How would you like people to think about your business?
- What qualities do you want people to remember about your creative business?
I have written Create an Artist Brand Workbook for all of the one-on-one artists I coach, and I am offering it to you to help you build a successful brand for your business.
Contents:
- What is Your Why?
- What Are Your Brand Specifics
- How to Write a Slogan
- Your Mission Statement
- Brand’s Unique Voice and Personality
- Finding Your Target Audience
- It is Time to Create
- Goals
Building Your Brand
Before you can build a brand that will have people remember who you are, you will have to answer the questions above and have a clear vision of your objectives.
What are your business goals, and how will your brand help you achieve your goal?
Branding is the story behind your creative business.
Branding is the story behind your:
- Mission
- Vision
- Values
- Products
Your story will separate you from the other art businesses and connect you with your potential art collectors.
Your potential art collectors are also known as your target audience. These are the people who have a passion for what you create.
How to Build Brand Awareness
Below are some simple strategies that all successful businesses use:
Create A Logo – A logo is a symbol or other design adopted by an organization to identify its products and services.
Some businesses that have created rememberable logos are:
- Nike
- McDonald’s
- Apple
- Coke
Your logo should be the same on:
- Your website
- Your art blog
- All social media accounts
- Email signature
- Newsletters
- Business cards
- Flyers
Write an Artist Mission Statement – Let people know more about you with an “about me” page and an artist’s mission statement.
To learn how to write an artist’s mission statement, grab a copy of the Artist Statement Workbook.
Your artist’s statement should be included on your “about me” page on your artist website.
Find Your Voice – Everything you do online will be a reflection of your brand; this includes:
- Blog posts
- Social media posts
- Comments on social media
- Newsletters
- Emails
- Videos
The content you publish online should be formal and compliment your business’s goals.
Create a Tagline – A tagline is an easy to remember sentence or phrase that describes your business.
Nevue Fine Art Marketing’s tagline is – Helping artists live their dreams.
Nike’s tagline is – Just do it.
Apple’s tagline is – Think different
Create a tagline for your business and include it on your emails, social media accounts, website, postcards, business cards, etc.
Be Consistent With Your Branding
The last tip is to be consistent with your branding efforts.
Everything you do from this point on should complement your branding goals.
Share your story every day by publishing blog posts, sending newsletters, and publish social media posts.
You must be consistent on all platforms you promote your brand and art business.
Below are some more branding posts to help you build a successful brand for your creative business.
7 Effective Social Media Tips For Growing Your Artist Brand
Are you having a difficult time growing your artist brand online? Have you recently decided that you should start promoting your art on social media to build an online presence? In this post, you will discover 7 effective social media tips for growing your artist brand so you can sell more … [Read more…]
3 Easy Tips To Help Artists Build Their Brand Online
Are you becoming frustrated because no one is visiting your art blog or online art gallery? It is safe to say, if you are receiving no traffic to your sites, you are probably not landing as many sales as you wish you were. In this post, I am going to share with you 3 easy tips to help artists build … [Read more…]
Create An Artist Brand Workbook
Create an Artist Brand Workbook Building a Brand that Attracts Art Collectors By Dave Nevue To get the most out of this workbook, make sure that you do not rush through any of the steps. Take the time to provide thoughtful answers. This is all about your online art business, and you want to build a … [Read more…]
