What Branding Is For Creative People

Branding. Definition: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. (Source: Entrepreneur)

The look and design of your website, along with the logo you use for social media, will help you to build brand awareness. However, it takes much more than a pretty font and beautiful background color to have people remember you.

Everything you do online that relates to your business reflects your brand.

Defining Your Brand

Defining your crafting business’s brand is like taking an in-depth look at who you are as a crafter and artist.

It is a self-discovery of who you are and how you want people to remember you.

Below are some questions you will want to answer before you can start defining your brand.

What is your creative business vision?
What is your creative business mission?
What separates your work from other creative people’s work?
What do people think of your business now?
How would you like people to think about your business?
What qualities do you want people to remember about your creative business?

I have written Create an Artist Brand Workbook for all of the one-on-one artists I coach, and I am offering it to you to help you build a successful brand for your business.

USE COUPON CODE – CREATIVEBRAND and save 75% off the Create an Artist Brand Workbook.

Contents:

What is Your Why?
What Are Your Brand Specifics
How to Write a Slogan
Your Mission Statement
Brand’s Unique Voice and Personality
Finding Your Target Audience
It is Time to Create
Goals

Building Your Brand

Before you can start to build a brand that will have people remember who you are, you will have to answer the questions above and have a clear vision of what your objectives are.

What are your business goals, and how will your brand help you achieve your goal?

Branding is the story behind your creative business.

Branding is the story behind your:

Mission
Vision
Values
Products

Your story will separate you from all of the other art businesses and will connect you with your potential art collectors.

Your potential art collectors are also known as your target audience. These are the people who have a passion for what you create.

How to Build Brand Awareness

Below are some simple strategies that all successful businesses use:

Create A Logo – A logo is a symbol or other design adopted by an organization to identify its products and services.

Some businesses that have created rememberable logos are:

Nike
McDonald’s
Apple
Coke

Your logo should be the same on:

Your website
Your art blog
All social media accounts
Email signature
Newsletters
Business cards
Flyers

Write an Artist Mission Statement – Let people get to know more about you with an “about me” page and an artist’s mission statement.

To learn how to write an artist’s mission statement, grab a copy of the Artist Statement Workbook.

Your artist’s statement should be included on your “about me” page on your artist website.

Find Your Voice – Everything you do online will be a reflection of your brand; this includes:

Blog posts
Social media posts
Comments on social media
Newsletters
Emails
Videos

The content you publish online should be formal and compliment your business’s goals.

Create a Tagline – A tagline is an easy to remember sentence or phrase that describes your business.

Nevue Fine Art Marketing’s tagline is – Helping artists live their dreams.

Nike’s tagline is – Just do it.

Apple’s tagline is – Think different

Create a tagline for your business and include it on your emails, social media accounts, website, postcards. business cards etc.

Be Consistent With Your Branding

The last tip is to be consistent with your branding efforts.

Everything you do from this point on should complement your branding goals.

Share your story every day by publishing blog posts, sending newsletters, and publish social media posts.

You have to be consistent on all platforms you are promoting your brand and art business.

Below are some more branding posts to help you build a successful brand for your creative business.

7 Effective Social Media Tips For Growing Your Artist Brand

Are you having a difficult time growing your artist brand online? Have you recently decided that you should start promoting your art on social media to build an online presence? In this post, you will discover 7 effective social media tips for growing your artist brand so you can sell more … [Read more…]

3 Easy Tips To Help Artists Build Their Brand Online

Are you becoming frustrated because no one is visiting your art blog or online art gallery? It is safe to say, if you are receiving no traffic to your sites, you are probably not landing as many sales as you wish you were. In this post, I am going to share with you 3 easy tips to help artists build … [Read more…]

Create An Artist Brand Workbook

Create an Artist Brand Workbook Building a Brand that Attracts Art Collectors By Dave Nevue To get the most out of this workbook, make sure that you do not rush through any of the steps. Take the time to provide thoughtful answers. This is all about your online art business, and you want to build a … [Read more…]

USE COUPON CODE – CREATIVEBRAND and save 75% off the Create an Artist Brand Workbook.

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What Branding Is For Creative People