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Blogs For Creatives
Would you like to increase your art sales?
Are you trying to drive more traffic to your artist website?
Marketing your products is significant to any artist’s success, and content marketing is the most powerful marketing tool available.
Over time blogging will drive more traffic to your art listings than all social media platforms combined.
If executed correctly, a well-written blog post could drive thousands of people to your site every month.
If you are wondering how to craft the perfect blog post, don’t worry, we will tell you what your artist blog needs to drive art collectors to your artwork.
How To Make It As An Artist
Sales on the web reached $394.86 billion last year, a 15.6% increase compared with $341.70 billion in 2015. That’s the highest growth rate since 2013 when online sales grew 16.5% over 2012. – According to Stefany Zaroban
Roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cell phone and 15% have made purchases by following a link from social media sites. – According to a study by Pew Research Center
As an artist, you have an opportunity to build an online store where you can sell your artwork and other products and services to people worldwide.
Not too long ago, artists would have to invest in a brick and mortar building if they were interested in owning a business. Today artists only need a blog and a website.
Difference Between An Artist Blog And Websites
Creative people can own an art business website for less than a cup of coffee a day.
The only two things you will have to invest in to start a website are a domain name and hosting service.
Art blogs that use WordPress as a platform have the option of using Premium Themes, Premium Plugins, and a variety of other tools to make your job easier but they are not a necessity.
What is the difference between a website and a blog?
“The basic difference between a blog and a website is theoretically the difference in how data is being presented – the format.
A blog is basically a web log that a blogger makes use for chronological listing of blog posts. A blog has the most recent content shown first followed by the previously updated content.
You can read more at Whats Is The Difference Between A Blog And A Websit
If you want to start an online art business, you can build an artist WordPress website/blog very easily.
WordPress is free, but as we have mentioned earlier you will have to purchase a domain name and hosting.
BlueHost provides both domain names and hosting at a very reasonable price. They also have made it easy for you to start your WordPress site in just a few minutes.
What Is The Purpose Of An Artist Blog
“The purpose of a blog is to attract visitors to your site. It’s that simple. The more visitors you have reading your content, the more likely you are to convert these interested users into qualified leads and boost sales.” – according to Sarena Brown
For an artist, your blog will be the fuel that generates sales.
Your blog allows you to build credibility and be perceived as an expert in your field. This will enable you to turn potential customers into loyal art collectors.
Creative blogs are how art enthusiasts discover artists online.
How To Increase Traffic To Your Artist Blog
It is important to publish content weekly because Google rewards sites that update their site. Every time you publish a post, Google will crawl your site and rank it for more keywords making it easier for your collectors to discover you.
The struggles many artist encounters is publishing content on a regularly.
Writing the content, proofreading, researching keywords, and promoting the posts all take time. But scheduling the time to get the job done will pay off over time.
Setting goals, working towards your goals, and understanding that success will not happen overnight will separate you from your competition within a couple of years.
Now it is time to talk about the things every artist blog needs to produce sales.
High-quality images are a must if you would like to have a chance of selling your artwork online.
Your images have to reflect your artwork as if it was being viewed in person. You want the customer to know exactly what they will be receiving if you want any chance of them purchasing from you again.
- Why Professional Quality Images Are A Must For Art Websites
- How To Photograph Art To Sell Online
- 4 Best Digital Cameras For Photographing Artwork
Prices For Art
Convenience in an e-commerce website is as important as the quality of images on the site.
You only have seconds to grab a viewer’s attention once they land on your blog or website.
An image of the art you are promoting should be the first thing a reader sees when they land on a landing page. The art title and selling price should be next. Followed by a description of the art and any policies you have.
Your blog and website will be going through many changes throughout your career. One of your goals should be to make it user-friendly for a customer to purchase an item.
This is one way that you can set up your selling page:
- Show an excellent image of the work
- Link to purchase
- Description of the product
Every selling page should be consistent and have the same layout. You do not want to confuse the shopper when they are looking for more artwork to buy.
Art Topics To Write About
At this point, you know that your art blog needs high-quality images and prices for the art you are selling.
But how do you get people to your art listings?
The answer is simple, you will have to write and publish a lot of posts.
The posts you publish creates another way for your target audience (people who are interested in purchasing your artwork) to find you in the search engines.
The more content you publish the better.
This all sounds great but what can you write about?
As an artist, you will have many things you can write about.
Here are examples of art blog topics to help get you started:
- What inspired you to be an artist?
- What inspired you to use the mediums you use?
- What subjects do you create?
- What are the stories behind your art?
- What message are you trying to spread?
- How to protect your artwork?
For more ideas visit 110 Art Blogging Ideas
Optimize On-Page SEO
The last thing we are going to cover about art blogs is on-page SEO.
What is on-page SEO?
Op-page SEO is optimizing individual website pages and posts for search engines. Optimizing on-page SEO helps search engines understand the content of each website’s pages to rank the content in order of relevance.
Optimizing web pages for search engines incudes, keyword research, title, permalinks, H2 headers, H3 headers, alt tags, outbound links, internal links, and HTML code.
Keyword Research: Keywords are words that people use in the search bar when searching for content. Each page should target specific keywords to rank for. Keyword research will allow you to identify keywords people are searching for online.
To learn more about keywords, check out this eBook, Get Your Keywords Together: How To DO Keyword Research With Only Free Tools.
Title – Optimize your title with keywords. Try to keep the keywords at the front of the title if possible.
Permalinks: Permalinks are the full URL for a post or page. Include keywords in the permalink.
H2 and H3 Headers: Headers tell google what the content is about. Use keyword in headers
Alt Tags: Alt tags describes what a picture is to search engines. Use keywords in the alt tags.
External Links – External links are links directing a reader to a different source.
Internal Links – Internal links are links directing a reader to a different page on the same website.
Avoid Keyword Stuffing – Adding the same keyword too many times will harm your rankings. Instead of using the same keyword multiple times, use LSI keywords in your post and headers.
LSI keywords are words and phrases that Google sees as semantically-related to a topic. (Source: Ahrefs)
Final Thoughts About What An Artist Blog Needs To Drive Traffic
The strategy behind operating a successful online art business is easy.
Open an artist website, write valuable content to attract your target audience, upload high-quality images of your artwork, and make it easy for your collectors to purchase your artwork. That is all your artist blog needs to become successful.
The difficult part is being consistent.
What Your Artist Blog Needs To Increase Art Sales Overview:
- Artist Blog
- What Is The Purpose Of An Artist Blog
- How To Increase Traffic To Your Artist Blog
- Artist Blog Needs – High-Quality Images
- Artist Blog Needs – Prices
- Art Topics To Write About
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