A clear vision and mission for artists are imperative for their success. Every entrepreneur has a clear view of where they would like their business to be in the future, as well as the mission for their business. Without a vision and mission, you will not be able to develop strategic goals and action plans for your art business.
It is easy for someone to confuse the difference between a vision and a mission.
In this post, I will show you examples of both so you can have a clear and defined vision and mission statement.
Vision and Mission for Artist Success
All successful businesses have a mission that defines what they hope to accomplish and how they brand their business.
Creating a mission statement will be one of the most challenging tasks you will encounter while developing your business plan.
Below are examples of vision and mission statements to help make this important task a little easier.
Vision definition – a vision is a roadmap for a company and indicates the wants and initiatives by setting a clear direction for the growth of the company.
By having a clear vision of where you want to be in the future, you will know how to travel there.
Your vision will guide you towards your objectives.
The bottom line is that your marketing strategies will be more productive.
Your vision statement should define what you want to achieve for your art business in the next five or ten years.
If you do not have a clear vision, you will not be able to write clear goals.
Vision And Mission Infographic
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Microsoft: “Empower people through great software anytime, anyplace, and on any device.”
eBay: “To provide a global trading platform where practically anyone can trade practically anything.”
Amazon: “To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Think about what your objectives are for starting an art business.
When you have a clear vision, write it down.
It has been shown that businesses that have a vision statement are more successful than companies that do not.
Below are some questions to help you write your business objectives.
- What type of products will you be selling? (original art, prints, merchandise, eBooks, tutorials, etc.)
- Who will be your ideal customer?
- Where would you like to be located?
- Will you sell your products online?
- Will you have a brick and mortar store?
- Will you sell at craft shows?
- Will you work with Galleries?
- Will you work with other artists?
- Will you have employees? If so, how many and what will their jobs be?
- How much will your business be earning per year?
- What makes you unique?
- What makes you different than other artists?
- What would you like to achieve this month?
- What would you like to achieve within six months?
- Where would you like to be in a year?
- Where would you like to be in five years?
Annual Art Business Review Workbook
Artist Goal Printable Planners
Many people confuse vision statements and mission statements.
A vision statement describes the vision of what the company will accomplish in five, ten, or more years from now.
A mission statement will define the purpose of your art business.
A well-written mission statement will answer:
- What does your business do?
- Who your business is for?
- How will you provide your services?
Your mission statement will help your audience know the values, goals, and vision of your art business.
Providing a way for your audience to learn more about you and your art business will only further the growth of your company.
This information should be highlighted on your artist website, art blog, and all of the social media accounts you are promoting your art business on.
Not only will your mission statement allow your customers to know more about your objectives, but they will also keep you focused on what is essential and will be the templet for your decision-making.
Below are some examples of mission statements:
Nevue Fine Art Marketing: “To share helpful information on creating, marketing, and selling art for artists of all levels. Building your art business one article at a time.”
Ford Motor Company: “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.”
Microsoft: “At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”
Nike: “To bring inspiration and innovation to every athlete in the world.”
Walt Disney Company: “the mission of The Walt Disney Company is to be one of the world’s leading producers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
To learn more about art marketing visit Art Business – Art Marketing Resource.
Your vision and mission statement will allow you to make better strategic plans for the growth of your business. You will gain the trust of your audience as they watch your business grow.
Building an online art business takes time and a lot of hard work. Working towards your objectives and not straying off course will help you to reach your goals quicker.
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Art Business Planners
Now that you know how to write your vision and mission statement, it is time to take action so you can start watching your art business grow. Before you can learn how to start an art business online, you first need to know what you will be working for.