A clear vision and mission for artists are imperative for their success. Every entrepreneur has a clear vision of where they would like their business to be in the future, as well as the mission for their business. Without a vision and mission, artists would not be able to develop strategic goals and action plans. Their business will be stagnant.
It is easy for someone to confuse the difference between a vision and mission. I will show you examples of both so you can have a clear and defined vision and mission statement. It is evident that artists with a well-defined vision and mission outperform artists that do not.
Vision and Mission for Artist Success
A vision statement is defined as a roadmap for a company and indicates the wants and initiatives by setting a clear direction for the growth of the company.
By having a clear vision of where you want to be in the future, you will know how to travel there. Your vision will force you to know your ambitions. Your marketing strategies and planning will be more productive.
Your vision statement will define what you want to achieve for your art business in the next five or ten years. It will provide you inspiration and guidance to your ultimate goal.
The goals that you write will be based on your vision. If you do not have a clear vision you will not be able to write clear goals.
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Microsoft: “Empower people through great software anytime, anyplace, and on any device.”
eBay: “To provide a global trading platform where practically anyone can trade practically anything.”
Amazon: “To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Take some time to think about your vision. When you have a clear vision, write it down. It has been shown that businesses that have a vision statement are more successful that businesses that do not.
You will want to be able to answer these questions based on how you see your business in five or ten years.
- What type of products will you be selling? (original art, prints, merchandise, eBooks, tutorials, etc.)
- Who will be your ideal customer?
- Where would you like to be located?
- Will you sell your products online?
- Will you have a brick and mortar store?
- Will you sell at craft shows?
- Will you work with Galleries?
- Will you work with other artists?
- Will you have employees? If so, how many and what will their jobs be?
- How much will your business be earning per year?
- What makes you unique?
- What makes you different than other artists?
For more information on how to write a vision statement read, Artist Blog Vision Statement.
Many people confuse vision statements and mission statements. A vision statement describes the vision of what the company will be like in five, ten or more years from now. A mission statement will define the purpose of your art business.
A well-written mission statement will answer:
- What your business does
- Who your business is for
- How you will provide your services
Your mission statement will help your audience know the values, goals, and vision of your art business.
Here are some examples of mission statements:
Nevue Fine Art Marketing: “To share helpful information on creating, marketing, and selling art for artists of all levels. Building your art business one article at a time.”
Ford Motor Company: “We are a global family with a proud heritage passionately committed to provide personal mobility for people around the world.”
Microsoft: “At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”
Nike: “To bring inspiration and innovation to every athlete in the world.”
Walt Disney Company: “the mission of The Walt Disney Company is to be one of the world’s leading producers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
For more information on how to write a mission statement read, How to Write an Artist Mission Statement.
Your vision and mission statement will allow you to make better strategic plans for the growth of your business. You will gain the trust of your audience as they watch your business grow.
More Articles you might be interested in:
- Sell Art Online Basics Setting Goals
- Review Your Art Goals
- Art Marketing Basics – Keep Your Plan Simple
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.