A clear vision and mission for artists are imperative for their success. Every entrepreneur has a clear view of where they would like their business to be in the future and the mission for their business. Without a objectives and mission, you will not be able to develop strategic goals and action plans for your business.
This post will show you examples of both so you can have a clear and defined vision and mission statement.
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Vision and Mission For Artist Success
All successful businesses have a mission that defines what they hope to accomplish and how they brand their business.
Writing an artist statement will be one of the most challenging tasks you encounter while developing your business plan.
An artist’s mission statement is like a roadmap that guides the artist on their creative journey.
By clearly defining their goals and values, artists can stay focused on their work and avoid getting sidetracked by distractions.
Furthermore, a well-crafted artist mission statement can inspire others to support the artist’s work.
An artist’s vision is what they hope to achieve through their art. This can be something as specific as creating a certain number of paintings or sculptures, or it can be a more abstract goal, such as bringing joy to people’s lives. By articulating their ideas, an artist can stay motivated and continue working towards their long-term goals.
In conclusion, these are important tools to help an artist achieve success.
Below are examples of statements to help make this important task easier.
Vision definition – a vision is a roadmap for a company and indicates the wants and initiatives by setting a clear direction for the company’s growth.
By having a clear view of where you want to be in the future, you will know how to travel there. Your idea will guide you toward your objectives.
The bottom line is that your marketing strategies will be more productive.
Your vision statement should define what you want to achieve for your art business in five or ten years.
If you do not have a clear picture, you will not be able to write clear goals.
Vision And Mission Infographic
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Microsoft: “Empower people through great software anytime, anyplace, and on any device.”
eBay: “To provide a global trading platform where practically anyone can trade practically anything.”
Amazon: “To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Think about what your objectives are for starting an art career.
When you have a clear vision, write it down.
It has been shown that companies with a vision statement are more successful than companies that do not.
Below are some questions to help you start writing your objectives.
- What type of products will you be selling? (original art, prints, merchandise, eBooks, tutorials, etc.)
- Who will be your ideal customer?
- Where would you like to be located?
- Will you sell your products online?
- Will you have a brick-and-mortar store?
- Will you sell at craft shows?
- Will you work with Galleries?
- Will you work with other artists?
- Will you have employees? If so, how many and what will their jobs be?
- How much will your company be earning per year?
- What makes you unique?
- What makes you different than other artists?
- What would you like to achieve this month?
- What would you like to achieve within six months?
- Where would you like to be in a year?
- Where would you like to be in five years?
Artist Mission Statement
Many people confuse vision statements and mission statements.
A vision statement describes what the company will accomplish in five, ten, or more years.
A mission statement will define the purpose of your art business.
A well-written mission statement will answer:
- What does your business do?
- Who your business is for?
- How will you provide your services?
Your mission statement will help your audience know your art business’s core values, goals, and vision.
Providing a way for your audience to learn more about you and your art business will only further your company’s growth.
This information should be highlighted on your artist’s website, art blog, and all of the social media accounts you are promoting your art business on.
Your mission statement will allow your customers to know more about your objectives, but it will also keep you focused on what is essential and will be the template for your decision-making.
Below are some popular mission statements:
Nevue Fine Art Marketing: “To share helpful information on creating, marketing, and selling art for artists of all levels. Building your art business one article at a time.”
Ford Motor Company: “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.”
Microsoft: “At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”
Nike: “To bring inspiration and innovation to every athlete in the world.”
Walt Disney Company: “the mission of The Walt Disney Company is to be one of the world’s leading producers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Notice that the above statements are only one or two sentences long and straight to the point with no fluff. The outcome is that a person can clearly understand the organization they support.
What Is An Artist Statement
An artist statement is a brief document that provides an overview of your work as an artist. Typically, an artist statement should include a brief description of your artistic practice, inspirations, and goals as an artist. Your artist statement should be clear, concise, and easy to read. It should also be reflective of your unique story and perspective.
When writing your artist statement, it is important to be honest, and authentic. You want your statement to reflect your true voice as an artist, so avoid trying to sound like someone else.
Be sure to proofread your statement carefully before submitting it. And if you’re ever unsure about what to include in your statement, don’t hesitate to ask for feedback from a trusted friend or advisor.
To learn more about art marketing visit Art Business – Art Marketing Resource.
Your vision and mission statement will allow you to make better strategic plans for the growth of your business. You will gain the trust of your audience as they watch your business grow.
Building an online art business takes time and a lot of hard work. Working towards your objectives and not straying off course will help you reach your goals quicker.
Whether you are interested in developing a resin art business plan, a photography plan, or want to focus on arts, your statements will communicate your views to a broad audience and separate you from many businesses trying to do what you are doing.
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Now that you know how to write your vision and mission statement, it is time to take action so you can start watching your art business grow. Before you can learn how to start an art business online, you first need to know what you will be working for.