The definition of value might mean many different things to different people. As an artist, you might price your work based on the time spent on creating your work. That is creating value based on your time. As a person, you might want to be evaluated based on who you are as an individual, your morals, and your beliefs. In this article discover that if you value your customers, you will build a healthy business that will last long term.
I have started a series called Daily Social Media Art Marketing Tips that provide a 10-minute marketing task to help build your audience. The series was started to save you time so you can spend more time in the studio creating.
While I was going to start writing today’s tip something kept rolling around in my mind and the more that I dwelled on it I felt it was necessary for me to write about it.
There are endless amounts of content about how you can “gain 1,000 new followers”, but there is no new content being written about what matters, taking care of the customers that you already have.
I understand the importance of building an audience. Without an audience, and or customers, there would be no business. An argument could also be, without building loyal customers a business would fold.
What popped into my mind was Jeff Dunham’s hilarious skit about “Welcome to Walmart, get your (BLEEP), and get out.
It seems that society is so fast paced that there is no slowing down to see what is right in front of us.
- Do we only care about how many new followers we can get?
- Do we take the time to learn about the audience that we already have?
- Do we reward the people that have become our Alfa audience?
Value your Customers
For some reason, some business owner’s feel that the customers that they have, owe them something. How backward is that thought?
Shouldn’t the business owe the customers? It is a fact that for a customer based businesses, the customers are providing the revenue that allows the business to keep their doors open.
We as business owners provide a service or a product that the customers want. The key word is “want”. The customers have the final say. They are the ones that will decide if they wish to purchase from a business or not.
Isn’t it in your best interest to take care of the customers that you already have?
How can you provide value to your customers?
- Treat them with the utmost respect
- Offer them any assistance that they might need
- Learn about them
- Provide them with content and product they are interested in
- Provide specials for returned customers
- Build their trust
These are just a few ideas that will show your audience that you are grateful for their patronage.
New customers will come tomorrow
If you take care of your customers, they will become your best advertisement. They will tell their friends and family about your business.
Their friends and family will become potential customers.
Providing excellent customer service is a more cost effective way to build an audience. It will cost you your time. You will spend less by giving returned customers a special price rather than spending it on marketing that does not guarantee a sale. If you provide outstanding customer service, you will build a strong Alfa audience that will promote your business.
People purchase products based on other people’s thoughts. They would buy an item based on a stranger’s recommendation before they would from a company’s advertisement.
An audience is built by word of mouth and marketing. Both are important. If you are spending most of your time marketing, you might want to consider spending equal or more time with the customers that you already have.
I believe that you will build your business faster if you provide exceptional customer service than just marketing alone. Value your Customers and they will bring you new customers.
What are your thoughts? How do you value your customers? I would love to hear from you in the comment section below.
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