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Last Updated on July 9, 2018

Are your blog posts just blocks of words or are they easy to scan? In this post, I will share with you how to use subheadings to clean up your posts and make them scannable for your readers.

Do you read every word of every blog post you open or do you skim through the content to find the information you are interested in?

In 2008, a study concluded that visitors will only read about 20% of the text on the average page. (Source: Jakob Nielsen)

If the average person only reads 20% of the text on your blog posts how can you format your posts to ensure they are able to gather the information they are searching for?

How To Use Subheadings To Build A Loyal Art Following

Content marketing (blogging) is crucial for businesses to build brand awareness online.

6 out of 10 online marketers believe they have gained customers simply through blogging. (Source: Search Engine People)

Over 409 million people view more than 22.2 billion blog pages each month. (Source: WordPress)

To get an idea of how many blog posts are published daily visit: Blogging Statistics. When I checked on a Sunday at 3:00 in the afternoon, there were already over 3,500,500 posts published.

These statistics not only show the importance of blogging but also how competitive it is.

The questions that have to be asked are:

How can you have your content stand out?

How can you create content that your readers will want to continue to come back to our site on a regular basis?

It all boils down to having a plan and writing for your target audience.

Learning how to build a following as an artist is easier than you think.

The internet is driven by content.

If you want to make a presence online you will have to publish a lot of content.

The problem most artists face is that a content marketing strategy takes time to work.

It takes time for a website to be indexed by search engines like Google.

A post you publish today might not be indexed for several months. You just have to know that what you are doing is working.

How To Build A Fanbase For Your Art

In order for you to build a fanbase for your art, you will need to have an understanding of who your target audience (people who are interested in your artistic style) is.

The next step is to write content your target audience will enjoy reading.

The roadblock you will encounter is that everyone is different.

Some people like to read long detailed information while other people like to only read the facts.

Some people will read every word of an article while others will just scan through it.

Your goal is to write content your audience will enjoy and l anxiously wait for your next post.

How do you do this?

The best way is to write a variety of posts that will please a large audience.

Here are some examples:

Long detailed posts
Short posts that get right to the point
Posts with a lot of images that compliment your story.
Include videos if appropriate
Write list posts
Write “How to” posts
Write “Best of” posts

These are just some examples you might want to consider.

Over time you will see what type of posts resonate best with your audience by analyzing your blog’s statistics on Google Analytics.

Watch this video to learn how to get the most out of Google Analytics.

Related Post: Google Analytics 101.

How To Use Subheadings To Make Your Posts More Interesting

More and more people are reading blog posts from mobile devises.

Writing content with shorter sentences and shorter paragraphs will make it easier for someone to read from their smartphone or mobile device.

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Separating key points with subheadings will also make it more enjoyable for both the person who reads every word and the “scanner”.

What Are Subheadings

Subheadings are headings for content that supports the main headline.

For example:

Headline – How To Paint Rose Flowers

Subheading One – Paint Needed

Content

Subheading Two – Canvas Size

Content

Subheading Three – How To Mix The Paint

Content

Subheading Four – Basic Form Of A Rose

Content

As you can see from this example, all of the subheadings support the title “How To Paint Roses.”

Why Are Subheadings Important

Subheadings make your content easier to read. Most people who read content on the internet skim through the material.

Providing subheadings will make it easy for them to digest your information. If they are interested in a specific subheading they will further read the content underneath it.

This makes it a more enjoyable experience because the reader does not have to read the entire post to find the information that they are looking for.