Have you heard about SSL? This post will discover why you should use SSL for your artist’s website.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Use SSL – SEO Basic for Artists Selling Art Online
What is SSL?
SSL stands for Secure Sockets Layer. It is a technology that encrypts the connection between a server and a user.
This adds an additional security layer to the website. The bottom line is that hackers will not be able to gather private information shared from a user to the website.
For example, if a person purchases a painting from you online, they will have to provide a payment method to make a purchase.
The Secure Socket Layer encrypts that information making it impossible for someone to retain the personal information provided by the buyer.
Not only will a buyer feel more secure knowing that their information is safe when purchasing from your site, but Google is rewarding sites with SSL. They are ranking these sites higher in the search.
Why is Google doing this?
Google is rewarding SSL sites because it is protecting its audience.
People will feel more comfortable that Google is only referring to safe sites.
In turn, more people will use Google’s search.
How To Tell If A Site Is Secure
You can easily tell if a site is secure by looking at the browser’s bar. A padlock will be displayed on the left of the browser’s bar if a site is secure with SSL.
This symbol will make your site look more trustworthy, but it will also help you rank higher in the search results.
How To Get SSL
Most hosting services (if not all) like HostGator and Bluehost give you an option to purchase an SSL certificate.
You also have an option to get a free SSL certificate with Let’s Encrypt.
Because my website is my business, I prefer to purchase the certificate through my hosting server. I am not saying that is the best way to go, but that is what makes me feel comfortable.
Optimizing An Artist’s Website For SEO
When people search the internet for information, they typically use search engines like Google, Yahoo, or Bing. To find the most relevant results for their search, these engines use algorithms to scan websites and determine where they should rank in the search results.
One of the factors that these algorithms consider is SEO or search engine optimization. In short, SEO is a set of best practices that website owners can use to improve their site’s visibility in search results.
There are many advantages to optimizing a website for SEO.
- It can help to bring in more organic traffic or visitors who find your site through a search engine.
- It can help to improve click-through rates or the percentage of people who click on your site’s listing in the search results.
- It can help improve conversion rates or the percentage of people who take the desired action on your website (such as making a purchase).
In sum, SEO can be a powerful tool for driving traffic and conversion.
Final Thoughts On How To Use SSL
If you are interested in ranking higher in search and having your audience feel secure purchasing from you, you will want to get an SSL certificate for your site.
You Might Also Be Interested In:
- The Ultimate Guide to Creating a Stunning Instagram Profile for Your Art Business
- The Ultimate Guide to Starting an Art Instagram Page
- 5 Instagram Strategies That Will Help You Sell More Art
- The Ultimate Roadmap to Gallery Representation for Emerging Artists
- How to Get Your Art in Front of Your Ideal Audience
