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Have you heard about SSL? In this post, you will discover why you should use SSL for your artist website.
Use SSL – SEO Basic for Artists Selling Art Online
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
What is SSL?
SSL stands for Secure Sockets Layer. It is a technology that encrypts the connection between a server and a user.
Basically, this adds an additional security layer to the website. Bottom line, hackers will not be able to gather private information that is being shared from a user to the website.
For example, if a person purchases a painting from you online, they will have to provide a payment method to make a purchase.
The Secure Socket Layer encrypts that information making it impossible for someone to retain the personal information provided by the buyer.
Not only will a buyer feel more secure knowing that their information is safe when making a purchase from your site, but Google is rewarding sites with SSL. They are ranking these sites higher in the search.
Why is Google doing this?
Google is rewarding SSL sites because it is protecting its audience.
People will feel more comfortable that Google is only referring to safe sites.
In turn, more people will use Google’s search.
How To Tell If A Site Is Secure
You can easily tell if a site is secure by looking at the browser’s bar. A padlock will be displayed on the left of the browser’s bar if a site is secure with SSL.
This symbol will not only make your site look more trustworthy but it will also help you to rank higher in the search results.
How To Get SSL
You also have an option to get a free SSL certificate with Let’s Encrypt.
Because my website is my business I prefer to purchase the certificate through my hosting server. I am not saying that is the best way to go, but that is what makes me feel comfortable.
If you are interested in ranking higher in search and having your audience feel secure purchasing from you, you will want to get an SSL certificate for your site.
You might also be interested in:
- How to Turn Potential Art Buyers into Loyal Collectors
- How Artists Get Found Online?
- How to Become an Expert Marketing Your Art
- 7 Powerful Features Every Blog Needs
- How to Manage Menus in WordPress
28 Day Blogging Challenge for Visual Artists
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