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You are here: Home / Blog / Use SSL – SEO Basic for Artists Selling Art Online

September 26, 2017 By Dave Nevue Leave a Comment

Use SSL – SEO Basic for Artists Selling Art Online

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Have you heard about SSL? In this post, you will discover why you should use SSL for your artist website.

Use SSL – SEO Basic for Artists Selling Art Online

What is SSL?

SSL stands for Secure Sockets Layer. It is a technology that encrypts the connection between a server and a user.

Basically, this adds an additional security layer to the website. The bottom line, hackers will not be able to gather private information that is being shared from a user to the website.

For example, if a person purchases a painting from you online, they will have to provide a payment method to make a purchase.

The Secure Socket Layer encrypts that information making it impossible for someone to retain the personal information provided by the buyer.

Not only will a buyer feel more secure knowing that their information is safe when making a purchase from your site, but Google is rewarding sites with SSL. They are ranking these sites higher in the search.

Why is Google doing this?

Google is rewarding SSL sites because it is protecting its audience.

People will feel more comfortable that Google is only referring to safe sites.

In turn, more people will use Google’s search.

How To Tell If A Site Is Secure

You can easily tell if a site is secure by looking at the browser’s bar. A padlock will be displayed on the left of the browser’s bar if a site is secure with SSL.

This symbol will not only make your site look more trustworthy but it will also help you to rank higher in the search results.

How To Get SSL

Most hosting services (if not all) like HostGator and Bluehost give you an option to purchase an SSL certificate.

You also have an option to get a free SSL certificate with Let’s Encrypt.

Because my website is my business I prefer to purchase the certificate through my hosting server. I am not saying that is the best way to go, but that is what makes me feel comfortable.

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Disclaimer: This post may contain affiliate links. If you make a purchase, Nevue Fine Art Marketing may earn an affiliate commission.. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, and StudioPress. To learn more visit Affiliate Link Disclosure Policy

Final Thoughts On How To Use SSL

If you are interested in ranking higher in search and having your audience feel secure purchasing from you, you will want to get an SSL certificate for your site.

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Check out this eBook to learn how to be more effective with your keyword research, Get Your Keywords Together: How To Do Keyword Research With Only Free Tools.

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Popular Art Marketing And Sales Tutorials

Below are some of the most famous art marketing courses that will grow your online art business:

Most Popular – How to Make a Living Selling What You Make by Megan Auman

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How To Sell Art Prints On Etsy With Printful

Filed Under: Blog, Content Marketing Tagged With: content marketing

About Dave Nevue

Dave Nevue is a Professional Graphite Artist and the founder and CEO of Nevue Fine Art Marketing. He also authored the eBook The Productive Artist How to Live Your Dreams, and provides courses on art marketing at Nevue Fine Art Marketing Courses.

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Disclaimer: Some links in this post are affiliate links, which means I receive a commission if you make a purchase. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, and StudioPress. To learn more visit Affiliate Link Disclosure Policy

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