Are you confused with the permalink settings on your WordPress site? In this post, you will discover what Permalink URL structures are and what your best choices are.
URL Structures
A URL structure is also known as a permalink.
A permalink is a permanent static hyperlink to a particular web page or entry in a blog. It is a link that directs a person to a specific page on the web.
You will see permalinks in the search bar at the top of any page.
Here is an example of a post I wrote: How to be More Productive Marketing on Social Media.
If you click on the link, you will be directed to the page and see the permalink displayed in the search bar at the top of the screen.
The link directs a reader to a page and tells a reader and search engines what the post is about
Take a closer look at the URL again.
The URL is readable, and you can know what is inside the post without even opening it.
This is known as a friendly SEO permalink.
Have you ever seen a permalink that looks something like this?
http ://www.nevuefineartmarketing.com/?p=29172
It might also look something like this.
http ://www.nevuefineartmarketing.com/845
These types of permalinks are known as unfriendly SEO permalinks.
They will direct you to a particular page on the web. However, it does not tell search engines or the reader about the content.
A friendly URL will have a better chance of ranking higher in search and being clicked on by a reader.
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How To Change URL Structures In WordPress
Login to your WordPress Dashboard to visit the Permalink Setting Page.
Hover over the Settings link on the left sidebar.
Click the Permalinks link.
You will be directed to a page where you can choose the URL structure you want for your post and pages.
The best choice for you will be the Post Name option. This is the friendly SEO permalink structure we previously talked about.
To activate this option, click on the bubble next to Post Name.
Scroll to the bottom of the page and click Save Settings when you are done making your changes.
You can change this setting if you have already been publishing posts in the past.
However, changing the permalinks of posts or pages that have already been published is not recommended.
If you do want to change them, I recommend hiring a professional to make the changes.
Your best bet is to leave the old posts alone and focus on the new ones you will be creating.
Final Thoughts On URL Structures
You can make your posts and pages more SEO-friendly by changing the permalink structures.
If you have not already done so, take a few minutes to do it now. You will increase the odds of your posts ranking higher in the search results.
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