Understanding Tailwind Analytics – Pinterest Marketing

Pinterest Marketing Strategies For Visual Artists

Are you using Tailwind to schedule your Pinterest pins? 

Are you taking advantage of Tailwind’s powerful analytics? 

Tailwind analytics help you make better Pinterest marketing plans so you can build your online art business faster.

Understanding pinterest strategies that are performing well allows you to spend energy on productive tasks.

The Tailwind dashboard will be one of go-to places to grow your Pinterest following.

What Is The Tailwind App

Tailwind is a Pinterest and Instagram scheduling tool with extra features to help you get great results in less time.

Tailwind features:

• Schedule a week’s worth of new pins that link to your best art blog posts in just a few minutes.
• Schedule pins across relevant boards at the best times, so your pins receive more engagement.
• Reach a broader audience with Tailwind Tribes.
• Smart Schedule schedules your pins when your audience is on Pinterest.
• Pinterest Board Lists and Intervals allows you to pin multiple pins to different boards with one click. Preset intervals spread the pins out for maximum engagement.
• Tailwind’s analytics shows you exactly what content is performing well so you can adjust your Pinterest marketing strategy accordingly. 

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Understanding Tailwind Analytics

Using Tailwind Analytics to monitor your Pinterest profile’s performance is a great way to maximize your use of Tailwind to grow your blog.

While Pinterest provides some account analytics, including best performing boards and best-performing pins based on impressions, repins, and clicks, Tailwind’s analytics provide more valuable information than Pinterest analytics.

An additional benefit is, the longer you use Tailwind, the more specific and accurate the analytics data will be since Tailwind gathers data over weeks and months.

You can make better marketing decisions when you have a clear understanding of working for you and what is not working for you.

Over time all of the strategies you will be implementing on Pinterest will produce positive results.

Here is an outline of what Tailwing analytics offers.

Weekly Summary

In your Tailwind Dashboard, you will find links to your analytics on the left sidebar.

There is a Weekly Summary on the top of the sidebar and on the bottom of the sidebar, there is a link to  Insights.

Click Weekly Summary to get a quick view of how your Pinterest marketing strategy is performing.

This page will show you how many weekly repins you are receiving, how many blog posts are being pinned from your site weekly (domain pins), and how many weekly followers you are receiving on Pinterest.

Tailwind Insights

The weekly summary is a great way for you to see how well you are doing week to week but for detailed information, you will want to visit Insights.

Profile Performance

The first link under Insights will be Profile Performance.

What you will learn:

• How many Pinterest followers you have and how many new followers you received in the past 30 days.
• How many pins are on your Pinterest business account and how many new pins were added to your Pinterest account in the past 30 days.
• How many repins your pins have received and how many new repins accord in the past 30 days.
• How many comments your pins have received and how many new comments your pins have received in the past 30 days.

Virality Score – shows you much your pins are being repined across your profile. This information will show you if you are on target or not.

Engagement Score – this is a measurement of your audience’s engagement with your pins. You will be able to determine how much interaction your pins are receiving on a “per-follower” basis.

Engagement Rate – this shows you many of your pins have at least one repin vs. no repins. It is a simple way for you to know how well your content is resonating with your audience.

Board Insights

Discover what Pinterest boards are performing the best for you by clicking on the Board Insights on the sidebar.

What you will learn:

• How many pins the board has
• How many people are following the board
• How many repins are generated from pins in a board
• Virality score
• Engagement score

Pin Inspector

The Pin Inspector will show you how each pin is doing. To find this information click on the Pin Inspector link on the sidebar.

What you will learn:

• How many repins a pin received
• How many comments a pin received
• When the pin was published

Action Steps:

• Reschedule the pin
• Add to tribes
• Find similar content

Note: This section shows you the statistics of all the pins on your boards including your content and other website’s content.

The information you gather will tell you what your audience interests are. This will help you to decide what you should be writing for future posts.

Website Insights

Website Insights will show you trends about what people are pinning from your site. To find this information click the Website Insights link on the sidebar.

What you will learn:

• How many pins are generated from your site
• How many people have pinned from your site
• Number of potential impressions the pins are generating
• This information will show you what content people enjoy from your site.
• It is safe to say that a person really enjoys your post if they are pinning it to one of their Pinterest boards.

Organic Activity makes it easy to engage with the latest pins from your site in real-time and see pinning trends relating to your brand. To visit this page, click on the Organic Activity link on the sidebar.

What you will learn:

• Pin Description
• Who pinned your content
• When your content was pinned

Action Steps

• Repin the pin
• Comment on the pin

This information is a great way for you to get to know who your audience is.

Referral Traffic measures your Pinterest ROI by linking your Google Analytics data for traffic, conversions, and revenue. To visit this page, click on the Referral Traffic link on the sidebar.

What you will learn:

• How many visits your website receiving from Pinterest pins
• How visitors your site is receiving from Pinterest
• How many page views your site is receiving from Pinterest
• How much revenue is being generated from Pinterest pins

Tailwind Analytics Overview

Not only does Tailwind make it easy to schedule Pinterest pins at the most optimal time but it also provides valuable information that will help you to build an online presence quicker.

Take some time to become familiar with your Tailwind Analytics and document the information so you can easily see the progress you are making.

In just a few months you will be able to see trends that will help you to make educated marketing decisions.

Pinterest Marketing Tools:

Social Warfare Social Share WordPress plugin with additional features.

Tailwind Pinterest and Instagram scheduler and analytics app.

Related Tailwind Analytics Posts:

• How I Sell My Art Online With Tailwind
• How To Use Tailwind Tribes To Sell More Art
• How To Create Board Lists In Tailwind – Save Time Pinning
• How To Sell Paintings With Tailwind Series (Opens in a new browser tab)(Opens in a new browser tab)

Final Thoughts On Tailwind Analytics

Scheduling social media content can take up a large amount of time with little in return.

Not only does Tailwind make it easy to schedule Pinterest pins at the most optimal time but it also provides social media analytics that will help you to make better decisions that will build your online presence quicker.

Take some time to become familiar with your Tailwind Analytics and document the information so you can easily see the progress you are making.

In just a few months you will be able to see trends that will help you to make educated marketing decisions.

Understanding Tailwind Analytics – Pinterest Marketing Strategies For Visual Artists Overview:

• Understanding Tailwind Analytics
• Weekly Summary
• Tailwind Insights
• Profile Performance
• Board Insights
• Pin Inspector
• Website Insights
• Tailwind Analytics Overview