Are you using Tailwind to schedule your Pinterest pins? Are you taking advantage of Tailwind’s powerful analytics? Understanding Tailwind analytics will not only save you time but it will also help you to make better Pinterest marketing plans so you can build your online art business faster.
Understanding Tailwind Analytics | Pinterest Marketing Strategies For Visual Artists
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
In the past couple of articles, I have talked about how I use Tailwind for my Pinterest Scheduler.
I highly recommend trying Tailwind (affiliate link) for your Pinterest schedule if you have a Pinterest Business account.
If you are having a difficult time keeping up with creating art and marketing your artwork on Pinterest and other social media platforms, tools like Tailwind and Buffer will make your days more productive.
Imagine all of the time you would save during a week if you only had to visit Pinterest once a week while growing your audience.
How nice would it be to know what you are doing is working?
Deciding to try Tailwind was one of the best decisions I have recently made for my art business.
In less than 6 months I have built my Pinterest Business account to receive over 1.2 million monthly views and I did this with the help of Tailwind and Social Warfare (affiliate link).
You can have the same success while freeing up time during your day.
What is Tailwind?
Tailwind is a scheduling tool that allows you to schedule pins on Pinterest and images on Instagram.
In today’s post, I would like to share with you how I use Tailwind’s analytics to help me make better marketing decisions.
Understanding Tailwind Analytics
Tailwind Pinterest Analytics allows you to monitor the performance of your Pinterest marketing strategies.
You will be able to make better marketing decisions when you have a clear understanding of what is working for you and what is not working for you.
In time all of the strategies you will be implementing on Pinterest will produce positive results.
You will also become more productive with your time because you can discard strategies that are not effective.
Wouldn’t it be nice to have everything you do work for you and produce results you are hoping for?
Wouldn’t you rather be creating art than sitting in front of the computer wasting your time on strategies that are not working?
Understanding Tailwind analytics will help you to be more productive with your art marketing strategies so you can have more time to create art while people are purchasing your artwork online.
Pinterest does provide some business account analytics such as top pins based on impressions, top performing boards, clicks and repins.
However, Tailwind’s analytics include more details and I find them to be more user-friendly than Pinterest’s analytics.
I do want to mention that the longer you use Tailwind the more accurate and specific your data will be. So I recommend getting in the habit of studying your Tailwind analytics every week while you are becoming familiar with Tailwind’s other features.
In your Tailwind Dashboard, you will find links to your analytics on the left sidebar.
There is a Weekly Summary on the top of the sidebar and on the bottom of the sidebar, there is a link to Insights.
Click Weekly Summary to get a quick view of how your Pinterest marketing strategy is performing.
This page will show you how many weekly repins you are receiving, how many blog posts are being pinned from your site weekly (domain pins) and how many weekly followers you are receiving on Pinterest.
The weekly summary is a great way for you to see how well you are doing week to week but for detailed information, you will want to visit Insights.
The first link under Insights will be the Profile Performance.
What you will learn:
- How many Pinterest followers you have and how many new followers you received in the past 30 days.
- How many pins are on your Pinterest business account and how many new pins were added to your Pinterest account in the past 30 days.
- How many repins your pins have received and how many new repins accord in the past 30 days.
- How many comments your pins have received and how many new comments your pins have received in the past 30 days.
Virality Score – shows you much your pins are being repined across your profile. This information will show you if you are on target or not.
Engagement Score – this is a measurement of your audience’s engagement with your pins. You will be able to determine how much interaction your pins are receiving on a “per-follower” basis.
Engagement Rate – this shows you many of your pins have at least one repin vs. no repins. It is a simple way for you to know how well your content is resonating with your audience.
Discover what Pinterest boards are performing the best for you by clicking on the Board Insights on the sidebar.
What you will learn:
- How many pins the board has
- How many people are following the board
- How many repins are generated from pins in a board
- Virality score
- Engagement score
The Pin Inspector will show you how each pin is doing. To find this information click on the Pin Inspector link on the sidebar.
What you will learn:
- How many repins a pin received
- How many comments a pin received
- When the pin was published
- Reschedule the pin
- Add to tribes
- Find similar content
Note: This section shows you the statistics of all the pins on your boards including your content and other website’s content.
The information you gather will tell you what your audience interests are. This will help you to decide what you should be writing for future posts.
Website Insights will show you trends about what people are pinning from your site. To find this information click the Website Insights link on the sidebar.
What you will learn:
- How many pins are generated from your site
- How many people have pinned from your site
- Number of potential impressions the pins are generating
- This information will show you what content people enjoy from your site.
- It is safe to say that a person really enjoys your post if they are pinning it to one of their Pinterest boards.
Organic Activity makes it easy to engage with the latest pins from your site in real time and see pinning trends relating to your brand. To visit this page, click on the Organic Activity link on the sidebar.
What you will learn:
- Pin Description
- Who pinned your content
- When your content was pinned
- Repin the pin
- Comment on the pin
This information is a great way for you to get to know who your audience is.
Referral Traffic measures your Pinterest ROI by linking your Google Analytics data for traffic, conversions, and revenue. To visit this page, click on the Referral Traffic link on the sidebar.
What you will learn:
- How many visits your website receiving from Pinterest pins
- How visitors your site is receiving from Pinterest
- How many pageviews your site is receiving from Pinterest
- How much revenue is being generated from Pinterest pins
Tailwind Analytics Overview
Not only does Tailwind make it easy to schedule Pinterest pins at the most optimal time but it also provides valuable information that will help you to build an online presence quicker.
Take some time to become familiar with your Tailwind Analytics and document the information so you can easily see the progress you are making.
In just a few months you will be able to see trends that will help you to make educated marketing decisions.
I could not have had the success I received as quickly as I did without:
Social Warfare (affiliate link) Social Share WordPress plugin with additional features.
Tailwind (affiliate link) Pinterest and Instagram scheduler and analytics app.
Pinterest Marketing Strategies For Visual Artists
You might have heard me say in the past that the majority of my traffic comes from Pinterest and Google search.
Pinterest alone drives more traffic to my site than Facebook, Twitter and YouTube combined.
All social media platforms will produce different results for everyone but since Pinterest is such a powerful tool for bloggers and businesses of all sizes I have dedicated a lot of time writing about the different strategies I have used to build my Pinterest account so you can benefit from what Pinterest has to offer.
Pinterest Marketing Strategy Posts:
The posts above will help you to build a solid Pinterest Business account.
You can build a large following of art collectors by incorporating an effective Pinterest Business marketing strategy and using tools like Tailwind and Social Warfare.
Marketing your business on Pinterest is easier than you can imagine.
The hardest steps are setting up an account and deciding what boards you will be creating.
After you have completed the setup all you will have to do is pin valuable content that will attract your target audience. This is where Tailwind (affiliate link) comes in and will make your life a little easier.
Understanding Tailwind Analytics | Pinterest Marketing Strategies For Visual Artists Overview:
- Understanding Tailwind Analytics
- Weekly Summary
- Tailwind Insights
- Profile Performance
- Board Insights
- Pin Inspector
- Website Insights
- Tailwind Analytics Overview
- Pinterest Marketing Strategy For Visual Artists
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
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