Are you using Twitter to market your art business? In this article, discover 12 Twitter marketing benefits for artists.
12 Twitter Marketing Benefits for Artists
Many artists gravitate to social media sites like Facebook, Pinterest, and Instagram for marketing their work. Twitter never enters their mind when it comes to social media marketing. Unfortunately, those artists are missing a great opportunity.
I believe that many artists do not use Twitter because they do not fully understand what Twitter has to offer. When I started a Twitter account over 8 years ago, I didn’t understand what I was doing. I could not find a connection with Twitter and my business.
During the past few years, Twitter has made some tremendous changes and companies are starting to understand how Twitter can help their business grow quickly.
I have started becoming active on Twitter again within the past couple of years, and I am happy that I did. The benefits of marketing on Twitter are something you should not overlook.
Jay Baer the author of Youtility: Why Smart Marketing is About Help Not Hype, wrote an article sharing some statistics he read from a comprehensive survey released by Edison Research. The survey showed that “49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.”
The study shows that if you want to build a loyal following, Twitter will be a social site that you will want to create brand awareness.
Jay also stated that “Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services, and 19% seek customer service.”
12 Twitter marketing benefits for artists:
- Brand Awareness
- Promote Your Art Gallery
- Promote Your Blog
- Meet Artists
- Grow Your Email Contact List
- Real-Time Announcements
- Upcoming Events
- New Artwork
- Promote Giveaways
- Build Trust
- Find Your Target Audience
- Customer Service
Brand Awareness
The web is a crowded place. Every network that you market your business will help you to build brand awareness. With so many opportunities available for you to take advantage of, you will want to decide what will provide the best outcome for your efforts.
You do not want to waste time building brand awareness to people who will not purchase your art. Start with powerhouse networks such as Facebook, Pinterest, and Twitter. You will be able to dabble with other social media sites after you have made a presence on sites that will produce results for your art business.
Promote Your Art Gallery
Twitter allows you to add active links to your tweets. When you are providing information that pertains to your art gallery, include a link. People interested in the topic that you are writing about will click the link to read more.
Twitter also allows you to add a website link in your bio. If a person wants to learn more about you, they will visit your bio. Make it easy for your audience to find out more about you by providing a link to your site.
Promote Your Blog
Content will help you to build authority and trust with your audience. Blog posts drive traffic to your art gallery. The more content that you create, the more traffic your site will receive in time.
Many variables will determine if your posts rank high in the search engine results and time is one of the variables. You can speed up the process by promoting your articles on Twitter.
Include a particular point that your article makes and add a link to the post.
Meet Artists
Twitter helps artists to connect with one another all around the world. You will meet some wonderful people who will be willing to assist you with any struggles that you have. People on Twitter are very willing to help promote your posts as well. It is a community that supports one another.
You will also be able to help other artists with your expertise.
Grow Your Email Contact List
An email contact list is essential to any businesses success. Your email list is the only thing that you will own during your business career. No matter what happens with social media or search engines, your email list will provide you with a way to contact your following.
Providing quality content will help you to convince your audience to join your email list.
Real-time Announcements
Twitter is unique from all other social networks in the sense that it is the only social site that offers real-time news. If someone is looking for real-time events, they go to Twitter.
You will be able to communicate with your audience in real-time. If you are holding an event or are working at a craft show, you will be able to share information in real-time to your following that could not join you.
Upcoming Events
Twitter allows you to have a countdown on upcoming events. Providing a countdown on an event will remind people about your upcoming events and will create a sense of urgency.
Providing Tweets of the event in real-time will show you’re following what they are missing. This will encourage them to start putting your events on their calendar.
New Artwork
There is no better way for an artist to share their artwork in real-time than on Twitter. Twitter now allows beautiful images and videos which will help you to promote your artwork. Make sure that you include a link to your post so your audience can purchase or learn more about the work you are showcasing.
The average lifespan for a Tweet is only thirty minutes. You can post the same content several times throughout the day to reach more of your audience without offending anyone.
Promote Giveaways
Promoting giveaways work well on Twitter. The community loves to share content that they find interesting to their followers. This allows your giveaways to reach a larger audience.
Include a link to the giveaway for people to learn more about the giveaway. This will drive more traffic to your site.
Build Trust
You will be able to build trust with your audience by providing quality content about your business. Your audience will start to think of you as an expert in your field and will go to you with any questions that they might have.
Your art collectors want to learn more about you as an artist. Allowing your audience to find out more about you will increase the chance of selling new artwork because you will be connecting your audience to your art.
Find Your Target Audience
Twitter enables you to connect with people who have the same interest as you do. Including hashtags with your tweets will make it easy for people interested in a topic you are expressing.
For example, if you use the hashtag #newart in a tweet that is showcasing a new piece of art you have for sale, people interested in viewing new art will see your tweet. This will help you to build your following.
Customer Service
Customer service is crucial to any businesses success. Bad customer service is a sure way to close the doors on any business. Companies understand the importance of putting out any fires quickly.
Twitter allows companies to take care of any customer issues in real-time. It has been shown that you can produce a loyal customer by addressing their concerns promptly.
Conclusion:
Take some time now to get your twitter account up and start building your brand on Twitter. These twelve Twitter marketing benefits are hard to ignore.
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.
Art Business Planners
Thanks Dave for your superb post. It will be helpful for the Twitter marketer. I am eagerly awaiting for next one. Thanks again.
Thank you for the kind words, Jon, I am happy to hear that you found some value in the post.