Are you using Twitter to market your art business? In this article, discover 12 Twitter marketing benefits for artists.
12 Twitter Marketing Benefits for Artists
Many artists use social media sites like Facebook, Pinterest, and Instagram to market their work. Twitter never enters their mind when it comes to social media marketing. Unfortunately, those artists are missing a great opportunity.
I believe many artists do not use Twitter because they do not fully understand what it offers. When I started a Twitter account over 8 years ago, I didn’t realize what I was doing. I could not find a connection between Twitter and my business.
During the past few years, Twitter has made tremendous changes, and companies are starting to understand how Twitter can help their business grow quickly.
I have started becoming active on Twitter again within the past couple of years, and I am happy that I did. The benefits of marketing on Twitter are something you should not overlook.
Jay Baer the author of Youtility: Why Smart Marketing is About Help Not Hype, wrote an article sharing some statistics he read from a comprehensive survey released by Edison Research. The survey showed that “49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.”
The study shows that if you want to build a loyal following, Twitter will be a social site where you will want to create brand awareness.
Jay also stated that “Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services, and 19% seek customer service.”
12 Twitter marketing benefits for artists:
- Brand Awareness
- Promote Your Art Gallery
- Promote Your Blog
- Meet Artists
- Grow Your Email Contact List
- Real-Time Announcements
- Upcoming Events
- New Artwork
- Promote Giveaways
- Build Trust
- Find Your Target Audience
- Customer Service
The web is a crowded place. Every network you market your business will help you build brand awareness. With so many opportunities to take advantage of, you will want to decide what will provide the best outcome for your efforts.
You do not want to waste time building brand awareness for people who will not purchase your art. Start with powerhouse networks such as Facebook, Pinterest, and Twitter. You can dabble with other social media sites after you have made a presence in areas that will produce results for your art business.
Promote Your Art Gallery
Twitter allows you to add active links to your tweets. When you are providing information that pertains to your art gallery, include a link. People interested in the topic that you are writing about will click the link to read more.
Twitter also allows you to add a website link in your bio. If someone wants to learn more about you, they will visit your bio. Make it easy for your audience to find out more about you by providing a link to your site.
Promote Your Blog
Content will help you to build authority and trust with your audience. Blog posts drive traffic to your art gallery. The more content you create, the more traffic your site will receive in time.
Many variables will determine if your posts rank high in the search engine results, and time is one of the variables. You can speed up the process by promoting your articles on Twitter.
Include a particular point your article makes and link to the post.
Twitter helps artists to connect all around the world. You will meet some wonderful people willing to assist you with any struggles you have. People on Twitter are very willing to help promote your posts as well. It is a community that supports one another.
You will also be able to help other artists with your expertise.
Grow Your Email Contact List
An email contact list is essential to any business’s success. Your email list is the only thing you will own during your business career. No matter what happens with social media or search engines, your email list will provide a way to contact your followers.
Providing quality content will help convince your audience to join your email list.
Twitter is unique from all other social networks because it is the only social site that offers real-time news. If someone is looking for real-time events, they go to Twitter.
You will be able to communicate with your audience in real time. If you are holding an event or working at a craft show, you can share real-time information with your following, who could not join you.
Twitter allows you to have a countdown of upcoming events. A countdown on an event will remind people about your forthcoming events and create a sense of urgency.
Providing Tweets of the event in real-time will show you’re following what they are missing. This will encourage them to start putting your events on their calendar.
There is no better way for an artist to share their artwork in real time than on Twitter. Twitter now allows beautiful images and videos to help you promote your artwork. Ensure you include a link to your post so your audience can purchase or learn more about the work you are showcasing.
The average lifespan for a Tweet is only thirty minutes. You can post the same content several times throughout the day to reach more of your audience without offending anyone.
Promoting giveaways works well on Twitter. The community loves to share content that they find interesting to their followers. This allows your giveaways to reach a larger audience.
Include a link to the giveaway for people to learn more about the giveaway. This will drive more traffic to your site.
You can build trust with your audience by providing quality content about your business. Your audience will start to think of you as an expert in your field and will go to you with any questions they might have.
Your art collectors want to learn more about you as an artist. Allowing your audience to learn more about you will increase the chance of selling new artwork because you will connect your audience to your art.
Find Your Target Audience
Twitter enables you to connect with people with the same interests as you. Including hashtags with your tweets will make it easy for people interested in a topic you are expressing.
For example, if you use the hashtag #newart in a tweet that is showcasing a new piece of art you have for sale, people interested in viewing new art will see your tweet. This will help you to build your following.
Customer service is crucial to any business’s success. Bad customer service is a sure way to close the doors of any business. Companies understand the importance of putting out fires quickly.
Twitter allows companies to take care of any customer issues in real time. It has been shown that you can produce loyal customers by addressing their concerns promptly.
Take some time to get your Twitter account up and start building your brand on Twitter. These twelve Twitter marketing benefits are hard to ignore.