People go to Twitter for real-time news. If you want to know what is going on now, visit Twitter. While Twitter can be used for up-to-date news from your friends and family, it can also be beneficial for businesses. In this article discover how Twitter builds art businesses.
The Beginning of Twitter
Twitter was created on March 21, 2006. It allows users to share what they are doing in real time with 140 characters.
Twitter has grown in the past decade, allowing links, images, and videos to be included in the “tweets.”
This has made Twitter appealing for businesses to market their products. Unfortunately, businesses have saturated Twitter with advertisements. We are bombarded with useless ads that are a waste of our time. The last thing that we need is to be overwhelmed with nonsense in a place where we want to escape from what is around us.
Do not make the same mistakes that most businesses are doing or have done. Use Twitter for what it was created for, engaging in real time.
How Twitter Builds Art Businesses
If done correctly, Twitter can become a powerful tool for you to use to build your art business.
Build a Loyal Following
Twitter will allow you to establish a loyal following by sharing what you are doing on a daily basis. Let’s say that you are starting a new painting. You could share your progress from beginning to end.
Share what inspired you to start the project. You will win their interest before you even put the paint on the easel. You can explain the entire process from start to finish in real time.
Explain your reference, color choices, size, steps it takes to complete your vision, and what has motivated you.
Before you start your project, post a tweet and explain what your visions are for the project. Provide a date that you will be starting.
- Tweet the start.
- Take a photo of your supplies that you are going to use.
- Take several progress photos of your work and provide a brief description.
- Tweet about some of your techniques that you are using for the project.
- Tweet about any obstacles that arise and how you will overcome them.
- Tweet the end date and a link for where the painting or drawing can be purchased.
- Thank your audience for following the progress.
The people that follow your progress in real-time will become loyal fans of your work. You are letting them into your world, and they will feel connected to you. You might find people wanting to purchase your artwork before it is even completed. I have seen this happen many times.
Twitter is a great place to find up-to-the-minute news on anything. This can help you in many ways. You will know how the economy is doing, what other professionals in your field are up to, and any upcoming events that might help your business.
You can set up your new blog posts to be automatically announced on your Twitter feeds. I recommend using Twitter Feed. If you are using WordPress you can use WP to Twitter plugin. This will save you some valuable time sharing your posts on Twitter instead of taking the extra steps and doing it manually.
Not only can you provide useful information to your audience, but you can also keep track of your mentors. Your mentors will also be providing valuable information to their audience. Stay up-to-date with what is new and exciting in their world.
Connect with your mentors and let them know grateful you are for the information that they are sharing. You never know, you might even become friends. This has happened over and over. Twitter is a great way for people to connect.
Providing tweets about your daily activities will build brand awareness. People will start to notice your tweets if you tweets are consistent. There are many ways that you can start building your brand that will build a loyal audience.
Daily things that you can tweet about.
- Motivating quotes
- Technique tips
- Inspirational quotes
- Art you love
- Business tips
- Supply tips
Think about what will help your audience. Give them something to think about every day. Your brand will be in your followers mind at least once a day. That is a very powerful tool. All that you have to do is provide something that will help them.
There will be a time when you will need some quick help. You will be able to reach out to you audience and ask them for some advice. I was listening to a Podcast show and the host was explaining how his business page on Facebook just disappeared. Can you even imagine what that must have felt like?
He reached out to his audience on Twitter along with some other social media accounts that he has. Almost immediately he was receiving support and help from his audience. It did take some time to resolve the issue, but without all of the support that he received, I am sure that it could have taken much longer.
If you have any questions, do not be afraid to ask. We are all learning. Someone that has the answer that you need will be more than happy to help you out.
On the flip side, if you see that someone needs help, reach out and give them a helping hand. We all become stronger helping one another grow.
Stay on track
Besides the obvious, connecting with people, Twitter can help you stay on track and keep you accountable. It does not matter if you own your business or if you work for a corporation. You are human, and you will have good and bad days. There will be times that you feel like you are spinning achieving nothing while other days you are conquering the world.
Having a Twitter schedule will help you stay accountable for what you need to get done.
If you give a good morning quote before you start painting every day, you will feel responsible for reaching out to your audience the same time every day. This will help you to finish your morning coffee and get to work, which can be easily distracted if your studio is at home.
You work hard to gain a following; you will feel obligated to provide them with your updates and progress.
Twitter is a place where you can connect with your audience and our mentors in real time. You will be successful if you use Twitter for what it was created for, engaging and connecting. Twitter builds art businesses if it is used correctly.
If you think that just providing products, you are trying to sell will increase your audience and sells, you are wrong. In fact, it could hinder your growth.
I want to hear from you. What are your thoughts? Do you use Twitter for your art business?
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