Are you showcasing your artwork on Twitter? Twitter has been around for a long time and is a network you might want to consider looking into. In this post, I will share with you some Twitter basics that can help build your art business.
Twitter Basics to Grow your Art Business
Why should you consider using Twitter to help build my art business?
Twitter had seen many changes from when it first started. Today you can see images and videos instead of the few words that were posted in the past. For an art business, this can open up the door to many more customers.
I have recently heard that Twitter just released a new Popular Articles tab that highlights top news items that your followers are sharing.
Connect with Twitter
Just like any social media networks you will discover and connect with people who are interested in what your business offers. You will have the opportunity to share up-to-date news about your art business.
Twitter is a great way for you to build an online presence and build brand awareness.
Twitter Benefits
Twitter is an active social media network for businesses, and if used correctly can be a great tool for you to build your art business.
There are over 300 million monthly users. 80% of the users are using model devices.
- Provide images of your latest artwork.
- Your followers will be able to know what is new about your business in real-time.
- Your followers will be able to see the most recent artwork that you have created. The image dimensions for Twitter is 440 pixels x 220 pixels. If your picture is larger than that, your viewers will only see a portion of your image. I recommend editing your image before posting.
- You can edit and resize your image using free online image editing services such as PicMonkey or Canva.
- You can promote sales.
- You can easily promote sales of your work to your followers. If it is a sale that your followers like they may retweet your listing and you will be able to attract a larger audience.
- Learn what is important to your customers.
The strength of any business is the learning their customer’s needs. If you know what is important to your customers, you will be able to provide them with what they are looking for.
Twitter Basics – Customer Service
Twitter is a great platform for providing great customer service. You will also have the opportunity to gain the trust of others if they see that you offer excellent customer service. A business is only as strong as its customer service.
Twitter Basics – Connect with Influencers
You will be able to connect with other experts in your field. Many artists and entrepreneurs are more than happy to help each other out. Get to know them and learn from them to build our business. You might even have something to offer them.
Twitter Basics – Terminology
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Every social media network has a specific language that you will want to learn. Twitter is no different. Learning the Twitter language will help you engage with your followers and people who you follow.
Tweet – is the content that is posted. You are allowed 140 characters. This makes it difficult sometimes to get the message across. You will have to be creative.
The tweets can contain images, videos, and links. Adding these to your tweet will consume 22 characters automatically.
Reply – Lets you respond to a tweet. This is a great way to communicate with your fan base and build a loyal following.
Retweet – This allows you to share content (tweets) that you find relevant to your followers.
Hashtag – (#) is used to organize topics. Using hashtags will make it easier for your followers to find valuable content that you are sharing. It is like a folder that you put all of your content in.
To create a hashtag place the # symbol in front of a word or phrase with no spaces. Example, #yourart.
Like – You can like a tweet. If there is a tweet that you like, this is an excellent way to acknowledge the writer and can in return build a relationship.
Now that you are promoting your artwork on social media you will want to have a system to help keep you organized.
This social media planner will help you to know what is working and what is not working.
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Know what is working and what is not working with your social media strategy.
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Conclusion:
Twitter is a very easy network to learn and could be a great asset to your art business.
After you become familiar learning the Twitter basics, spend some time developing a marketing plan to build a presence on Twitter.
Are you on Twitter?
I would love to hear your thoughts in the comment section below.
You might also be interested in:
- 7 Social Media Marketing Tips and Tricks for Artists
- How to Turn Potential Art Buyers into Loyal Collectors
- Facebook Personal Profile vs Facebook Page: For Artists
- How to Search People on Twitter
- How to Promote Art Online for Free
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