Traditional Art Marketing is something that you want to focus on. You want to benefit from every opportunity that arises.
“Opportunities don’t happen. You create them.” Chris Grosser
There is no question that the internet has changed the world. This is a great opportunity for artists. Artists do not have to put their faith in the art marketers of the past. Before the internet, an artist would be promoted by an art marketer if they were lucky. The artists would see low financial rewards for their hard work while the art marketers benefitted greatly.
The key to your success is to build your name worldwide. The internet will make this possible for you and most of what I will share with you is how you can build your brand to be recognized worldwide.
Traditional Art Marketing
Before I go into that, I want to go over some traditional art marketing strategies that will also help grow your brand. When I talk about traditional marketing strategies, I am talking about off line marketing. There are still some benefits for marketing off line and could help build your brand quicker than just online marketing alone.
You can sell your work in galleries, auctions, craft fairs, and private viewings. Selling your work in galleries, auctions and craft fairs will cut into your profit. However if you have a plan you might be able to make those customers long term loyal customers.
Your focus is to gather email addresses so you can continue to have a form of communication with them. You will be able to share with them your latest work that you have created. You will also be able to inform them of new fairs or showings that you will be at.
Another goal is to have the people that you meet offline become online customers. You want to give them ways that they can follow your blog, social media sites, and website.
When you send them an email, you will want to provide all ways that they can follow you.
Provide something that they can bring home. This includes business cards, postcards, and brochures. Your contact info along with information for your online sites should be included on what you are handing them.
Although business cards are the time of the past, you still want to take advantage of every opportunity that might arise. You want to make it effortless for an individual to follow you and contact you. If it is too difficult for them, you will lose an opportunity to sell your work.
Keeping an open mind of the changes that are occurring in today’s world will lead you to a successful future. Learning to travel with the changes of tomorrow and continuing to use what worked yesterday will keep you a step ahead of the competition.
I am listing some online sites that you will be able to order your business cards, postcards, and brochures from online. I always recommend reading reviews before purchasing to make sure that you are getting what you need for your business. This is a reflection of your brand so you will want to make sure that you spend some time designing your material.
Online Printing Services
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