Are you an artist looking to cash in on your creativity? The online world has opened up a wealth of opportunities for artists to sell their work to a global audience. In this blog post, we’ll guide you through the best art selling website, platforms, and strategies to help you turn your passion into profit.
Explore the top art marketplaces, print-on-demand platforms and niche online galleries to monetize your artwork.
Leverage social media to promote and sell your work directly or collaborate with other artists through rental/commissioning services.
Maximize income potential by using multiple platforms under non-exclusive contracts while creating an inventory, setting prices & assembling marketing materials for success in selling art online.
The Powerhouses: Top Art Marketplaces
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The internet provides a wide array of choices for artists to make money selling art online. Some popular online marketplace options for artists include:
These platforms generate high traffic and offer multiple tools to aid artists in selling their artwork. Hence, they are preferred by both established and upcoming artists.
However, it’s essential to know the fees associated with selling artwork on these platforms, as they can impact your earnings. For example, Etsy charges:
A nominal listing fee
A 5% transaction fee
A 3% + $0.25 payment processing fee
Additional advertising fees
Each platform has its own fee structure, so research the costs before committing to a particular marketplace.
While the top art marketplaces can provide significant exposure for your work, they may also have certain drawbacks, such as limited design tools, a crowded selling field, and various fees, even if no sales are made. Assessing the pros and cons before choosing the most suitable platform for your art is advisable.
Print-on-Demand Platforms for Artists
For those who prefer an alternative approach to monetize their work, print-on-demand platforms like Society6, Redbubble, and Zazzle allow artists to sell their designs on a wide range of products without the hassle of inventory management. These platforms may not be dedicated original art galleries, but they offer a unique way to reach a broad audience of art lovers and generate income.
For instance, Society6 allows artists to display their artwork on art prints, stretched canvases, tote bags, and phone cases. Artists can earn a 10% commission rate on Society6, augmenting their earnings by participating in the platform’s affiliate program or by raising the markups for prints and canvas prints. Redbubble, on the other hand, offers unique designs, global shipping, and round-the-clock customer support.
Zazzle, on the other hand, provides the option for artists to set their own royalty rate. However, it’s advised not to set it too high, as it may be challenging to generate sales in the Zazzle marketplace, especially if other artists offer similar designs or products at a lower cost. Every print-on-demand platform has distinct features, making it necessary to select one that aligns best with your specific needs as an artist.
Niche Online Galleries for Emerging Artists
Suppose you’re an emerging or mid-career artist seeking a more personalized approach to selling your art online. In that case, curated online galleries such as UGallery, Saatchi Art, and Artfinder might be the perfect fit for you. These platforms focus on promoting talented artists, providing a tailored experience to help you showcase your work to a dedicated audience.
Presenting your artwork on specialist art marketplaces allows you to gain from advanced platforms and pre-established audiences of dedicated art collectors, who are often ready to pay a premium for top-tier art. Examples of niche online galleries include:
These online platforms are an excellent choice for artists seeking a more selective and curated experience selling their work online.
Building Your Own Online Store
Establishing your own e-commerce store gives you total control over branding, layout, and customer experience, enabling you to present your art in a manner that genuinely mirrors your artistic vision. Platforms like Shopify and Pixpa make it easy for artists to build their own online store and start selling their work.
Shopify offers an assortment of website templates and marketing tools to assist you in getting started, with subscription costs varying from $29 to $299 monthly. Conversely, Pixpa presents a more customized solution for artists and demands a Creator plan subscription, which starts around $16 monthly to sell art on its platform. Both platforms offer a variety of features to help you establish your online presence and start selling your art.
Leveraging Social Media to Sell Art
Social media platforms like Instagram and Facebook offer artists an invaluable opportunity to:
Promote and sell their artwork
Engage directly with potential customers
Build an audience and showcase their work
Generate interest and attract new buyers to their online store or platforms like Etsy.
To effectively use social media for selling art, you can:
Share high-quality images of your artwork
Interact with your audience
Use relevant hashtags for increased visibility
Collaborate with other artists or influencers to expand your reach and tap into new potential markets.
Collaborative Opportunities: Art Rental and Commissions
Besides traditional online sales platforms, there are unique opportunities to generate revenue from your work through art rental and commissions. Platforms like TurningArt and Minted offer artists the chance to diversify their income streams and reach new markets.
TurningArt specializes in curating art for businesses, hotels, designers, and major institutions, offering artists 60% of the revenue when their original artwork is sold. On the other hand, Minted focuses on connecting artists with commercial clients for commissioned projects. Both platforms provide artists with alternative ways to monetize their artwork and expand their reach.
The Global Reach: International Art Selling Websites
International art selling websites like Singulart, Displate, and Pictorem cater to a global audience, providing artists with a broader market for their artwork, including wall art. These platforms offer unique services and features to help artists reach art lovers and collectors worldwide.
Singulart, for example, assists with shipping for artists on their platform and offers clients the opportunity to commission artwork from their roster of artists. Displate, on the other hand, focuses on selling metal posters, while Pictorem offers a wide range of print-on-demand products. By utilizing international art selling websites, you can expand your reach and tap into new markets for your work.
Tips for Success in Selling Art Online
Success in selling art online requires effective showcasing of your work. Here are some steps to follow to sell art online:
Create an inventory of your artwork.
Capture high-quality photographs of your pieces.
Set appropriate prices for your artwork.
Gather necessary shipping materials.
Assemble marketing materials.
By following these steps, you can effectively showcase your artwork and increase your chances of selling it online.
Selecting the suitable platform for your art is key as it determines your reach and potential income. Regardless of whether you opt to sell your art on a major marketplace, a curated online gallery, or via social media, researching each platform’s fees, features, and audience before committing is a must. Additionally, always thoroughly review the terms and conditions of each platform to ensure you maintain ownership and control over your work.
Balancing Multiple Platforms: Can You Do It All?
Handling the sale of your art across numerous platforms can be demanding, yet it’s achievable to maintain a balance while maximizing your income potential. One approach is to utilize non-exclusive contracts with online galleries, which allows you more freedom and control over your work.
By carefully reviewing the terms and conditions of each platform, you can ensure that you maintain ownership and control over your artwork while taking advantage of the unique opportunities each platform offers. This approach allows you to expand your reach and optimize your earnings, giving you the flexibility to navigate the ever-changing landscape of online art sales.
The Future of Online Art Sales
The online art sales environment continuously evolves as emerging technologies and trends shape how artists sell their work. The online art sales industry is projected to expand, with the online fine art market expected to have a compound annual growth rate (CAGR) of 8.55% in the next five years.
As the market continues to grow, emerging platforms like:
Art fairs offer new opportunities for established and emerging artists to showcase and sell their work. Staying informed about the latest trends and platforms can help you adapt to the changing landscape and ensure success in your online art sales journey. Organizing art fairs is an essential aspect of this process.
In conclusion, selling art online offers a world of opportunities for artists to reach a global audience and generate income from their creative work. From powerhouse marketplaces like Etsy and Fine Art America to curated online galleries and social media platforms, there is no shortage of options for artists to showcase and sell their work.
Success in the online art world requires research, careful planning, and a comprehensive understanding of each platform’s fees, features, and audience. By exploring various platforms, engaging with potential customers, and staying informed about the latest trends and technologies, you can turn your passion for art into a profitable business venture.
Frequently Asked Questions
Where can I sell my art for a lot of money?
Selling art online can be a great way to make money, with popular platforms like Etsy, FineartAmerica, Society6, Amazon, and Amazon FBA providing excellent opportunities. With such a wide range of options, you will surely find success selling your art online.
What is the most profitable way to sell art?
Print on demand services are one of the most lucrative and efficient ways to start selling artwork, allowing for an easy and profitable income stream.
How can I sell my art online easily?
Sell your art on online marketplaces like Etsy, Amazon, or eBay to sync sales and reach wider audiences. Additionally, use art-specific marketplaces such as Society 6, Artfinder, Saatchi Art, or Fine Art America to reach art lovers. Finally, list your art on social media platforms such as Facebook Marketplace and Instagram Shoppable Posts.
What are the benefits of using print-on-demand platforms like Society6, Redbubble, and Zazzle?
Print-on-demand platforms like Society6, Redbubble, and Zazzle provide an easy way for artists to monetize their work without the hassle of managing inventory.
What are the advantages of offering artwork on specialist art marketplaces?
Offering artwork on specialist art marketplaces provides access to a sophisticated platform and pre-existing, devoted art collector audiences who are likely to pay higher prices for quality pieces.