Sometimes artists want to sell their art but don’t know how to write good descriptions. Learning how to write persuasively and informally if you are interested in selling your art online is essential. The words you use to describe your paintings will connect the buyer to your work and encourage them to purchase.
People commonly struggle with writing persuasive product descriptions because they don’t know how to structure their ideas effectively. It’s important to be interesting and informative while also being convincing. You should also ensure that your description is well-written and easy to read.
This article will teach you how to develop ideas for your product descriptions, structure them effectively, write persuasively, and optimize them for search engines.
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What Makes a Great Art Description
A fabulous art description is essential because it can make or break a sale. If you can’t persuade someone to buy your artwork online, they won’t, no matter how beautiful the piece is. A well-written art description will also help people learn more about your artistic style and understand your creative vision.
To write great art descriptions, you must first understand what makes a great one. A great product description is engaging, persuasive, and informative.
It should also be well-written and easy to read. According to Ongig, writing at a 7th/8th-grade level or below maximizes attention and retention. Writing a description at a lower grade level does not insult anyone. It gets your point across more easily to those unfamiliar with art terminology.
The description of your artistic work should also be placed in strategic places. The first 160 characters of your report are the most important because that is all that appears in Google search results. You want to ensure that your beginning is exciting and captures the reader’s attention, so they will continue reading.
The following tips will help you write unique product descriptions for your art.
The Structure of Good Art Listings
Before you start writing, it’s essential to understand the structure of a great art description.
A good art description has three main parts:
The lead: This is the beginning of your description and should be engaging, persuasive, and captures the viewer’s attention.
The body is central to your description and should be informative, including physical details and the creative process.
The close: This is the end of your description, should be persuasive, and has a call to action that inspires a potential buyer to take action.
Now that you understand the structure of a great art description, let’s look at how to write each section.
The lead should be compelling and grab the reader’s attention. It must also be convincing and pique buyer interest in your work.
Here are a few tips for writing a significant lead:
- Start your description with a question or statement that will make the reader want to continue reading.
- Include critical phrases that overview the artwork.
- Make a statement about the artwork that is interesting and thought-provoking.
The body of your description should be informative and convincing. It should also be simple to understand.
Here are a few tips for writing the body of your description:
- Introduce the artist and their artistic style.
- Describe the subject matter of the artwork with descriptive words.
- Detail the composition and how it was created.
- Include quotes from the artist about their work.
- Make a statement about the meaning or significance of the artist’s work.
The close should be compelling and persuade the buyer to make a purchase. It should also express gratitude for the reader’s time.
Here are a few tips for writing a great close:
- Include a call to action, such as “Please visit my website to learn more about my work.”
- Thank the reader for their time.
- Make a statement that encourages the reader to buy the artwork.
- Include your contact information.
How to Come up with Ideas for an Artwork Description
Coming up with the right words for a painting can be challenging. The objective is to describe the art piece accurately so art collectors can feel confident knowing what they will receive if they purchase.
The first step of writing a description for an artwork is developing some ideas.
- You can start by thinking about what you were trying to achieve with the piece.
- What emotions did you hope to evoke?
- What story do you see in the painting?
Once you have some ideas, you can brainstorm ways to communicate those ideas to potential buyers.
Some things you may want to keep in mind as you brainstorm:
- Use language that is easy to understand
- Be clear and concise
- Avoid using jargon
- Describe the piece in a way that will appeal to the senses
- Highlight any unique features or elements of the painting
- Talk about the size, color, and overall appearance of the piece
- Mention any symbolism or hidden meaning in the painting
- Explain the significance of the title, if there is one
If you struggle to develop ideas, try looking at other artwork descriptions for inspiration.
You can also ask a friend or family member to read your description and give feedback.
Finally, don’t be afraid to experiment. The more you practice, the easier it will become to write compelling and persuasive artwork descriptions.
An excellent description will provide words that describe the visual elements of the image.
Describe the image with adjectives that explain:
- The colors of the painting
- The texture of the paint
- The size and shape of the canvas
- The angle from which the picture is viewed
- Include a physical description of the artwork.
This can be helpful for buyers trying to get an idea of the size and dimensions of the piece.
It can also benefit those who imagine how the painting would look in their home or office.
When describing the physical appearance of the artwork, be sure to include the following:
- The dimensions of the canvas
- The type of frame, if there is one
Any other relevant details, such as whether the artist signed the painting.
An excellent description will describe both the painting’s visual and technical elements.
Some things you may want to include in your description are:
- The medium used by the artist
- The techniques used by the artist
- The type of paint or other material used
- The age of the artwork
- Any restoration or repairs that have been done
Location of Original
If you know where the original painting is located, you may want to mention that in your description.
This can be helpful for buyers who are interested in purchasing a copy of an original work.
It can also add to the value of the painting if it is a rare or one-of-a-kind piece.
Tools and Resources to Help you Write
Using the right tools and resources is essential to write great product descriptions. This includes everything from dictionaries and thesauruses to style guides and online writing resources.
Here are some of the best tools and resources to help you write compelling and persuasive product descriptions for art:
The Oxford Dictionary: This is an excellent resource for finding the right word to use in your description. It includes definitions, synonyms, and usage examples.
Thesaurus: A thesaurus can help you find alternate words in your description, making it more exciting and appealing to readers.
Grammarly: Grammarly is a free online grammar checker to help you avoid common grammar mistakes.
Writer’s Digest: Writer’s Digest is a website dedicated to helping writers improve their skills. It includes tips on writing, editing, and publishing your work.
Chicago Manual of Style: The Chicago Manual of Style is a style guide used by writers and editors. It includes information on grammar, punctuation, and usage.
Online Writing Resources: Some websites offer tips on writing compelling product descriptions. Some of the best ones include Copyblogger, HubSpot, and iWriter.
Copyblogger: Copyblogger is a website dedicated to helping businesses improve their online content. It includes tips on writing effective headlines, meta descriptions, and product descriptions.
HubSpot: HubSpot is a website that offers a wide range of marketing resources, including helpful articles on writing influential articles.
iWriter: iWriter is a website that provides tips and templates for writing content.
Examples of Great Art Descriptions
“This oil painting of a horse is perfect for the equestrian enthusiast in your life. The painting is done in rich, vibrant colors and captures the beauty and power of these majestic creatures. Whether you’re looking to add art to your home or give a unique gift, this painting is sure to please.”
“This stunning ocean painting will transport you to your favorite beachside spot, no matter where you are. The vibrant colors and realistic details of the waves and shoreline will brighten up any room. Whether you’re looking for a new piece of art for your home or a special gift for a loved one, this painting is sure to please.”
“This vibrant flower garden painting is the perfect addition to any room. The blues and purples are so bright and cheerful they’ll instantly lift your spirits. The painting is incredibly well made, so it’ll last for years.”
How to Optimize Your Descriptions for Search Engines
One of the most important things you can do to improve the visibility of your art is to optimize your descriptions for search results. This means including keywords and phrases people are likely to enter into a search engine when looking for art like yours.
You can find the right keyword and phrases by doing some research online. Use Google AdWords Keyword Planner, Google Trends, and other similar tools to find out what words and phrases people use when searching for art online.
Once you have determined which keywords and phrases to use, include them in your descriptions. You can do this by including them in the title of your description and the body of the text. Just be sure not to stuff your descriptions full of keywords (keyword stuffing), as this will make them difficult to read and could result in Google penalizing you. A popular keyword tool is SEMRush. SEMRush will provide you with the most popular keywords people use in search.
Frequently Asked Questions About How To Write Art Descriptions
What is the best length for a product listing?
There is no one-size-fits-all answer to this question. The best length for your product description will depend on several factors, including the type of product you’re selling, the audience you’re targeting, and the purpose of the description. In general, however, shorter descriptions are better than long ones. People have short attention spans and are likelier to lose interest in a long, drawn-out explanation.
What tone should I use in my art descriptions?
The tone of your content should be appropriate for the product you’re selling and the audience you’re targeting. For example, if you’re selling a luxury item, you’ll want to use a more formal, upscale tone. If you’re selling a fun, trendy product, you’ll want to use a more casual, friendly tone.
What are some common mistakes people make when writing sales pages?
One of the people’s most common mistakes when writing a sales page is failing to include important information. Include all the details your customers need to know to purchase, such as size, color, weight, dimensions, etc.
Another mistake people often make is using too much marketing jargon or “fluff.” Keep your descriptions straightforward and to the point. Remove any words that are not needed and stick to the bare facts of the piece.
Finally, be sure to proofread your descriptions before publishing them. Typos and grammatical errors can give potential customers a wrong impression of your business.
To write a compelling and persuasive description of your art, you must first understand what makes a great one. A great product description is engaging, clear, informative, well-written, and easy to read. It should also include keywords and phrases people are likely to enter into the search bar when looking for art like yours.
In this article, we have provided tips on how to come up with ideas for your descriptions, structure them effectively, write persuasively, and optimize them for search. We have also included some examples of great artwork descriptions.