Many tips for selling art online only cover just the basics:
- Create beautiful art
- Photograph your artwork
- Upload the image to a platform that allows people to view and purchase the artwork
But they do not cover how you get people to your website to see your artwork and buy it?
If people do not know your artist’s website exists, you will not sell your artwork online.
In this post, you will discover some useful tips for selling art online to start to grow your following and sell more art. For more strategies, visit 10 Easy Selling Art Online Tips To Boost Sales.
Selling Art Online – What Artists Need To Know
Sites like BlueHost make it easy for artists to start and build a professional artist website.
The challenge is to drive people to your site after you have created it.
You have to focus on building your online audience if you want to sell original art online or sell art prints online with POD sites.
In this post, I will share what art marketing strategies I work on every day to drive over 100,000 pageviews a month.
Online Art Marketing Strategies:
- Art Descriptions
- Art Blog
- Social Media
- Networking With Other Artists
- Offline Marketing
There are two objectives when you are writing your art descriptions.
The first objective is to connect your audience to the artwork you are showcasing.
The story you tell is not like a traditional story where there is a beginning, middle, and end.
It is a short description that explains the purpose of the art you are showcasing.
- Why you create the artwork?
- What inspired you to create the artwork?
- What is the message behind the artwork?
- Effective Tips On Writing Art Descriptions That Sell
- How To Write Art Descriptions That Will Sell Your Art
The second objective is to include keywords people are using while searching for art online.
Visit Almost There Harmonia Longwing Butterfly Pastel Painting to see how I incorporate keywords in my art descriptions.
Here are a couple of sentences from the description. I highlighted the keywords so you can see what I was focusing on for this listing.
I used pan pastels, hard pastels, and soft pastels for this beautiful butterfly that is working hard to get to the end of the leaf.
The different shades of greens and yellows create a warm and peaceful background that enhances the markings of this Harmonia Longwing Butterfly.
The bold words are the keywords I want to rank for, and the other words help describe the artwork.
After you have crafted the perfect art descriptions for your art, you will want to write longer blog posts to drive art collectors to your website.
Artist blogs are the most valuable tool for selling art online. Read 6 Blogging Benefits Artists Shouldn’t Ignore if you are not convinced.
Your artist blog will be the fuel that drives traffic to your art listings and can be refurbished on multiple platforms like Facebook, Twitter, Instagram, YouTube, and Pinterest.
Writing blog posts takes time, but you will get a lot of traction from every post you publish.
Below are some of my most popular posts that still drive a large amount of traffic to my site every day and have over 10,000 social shares.
- Art That Sells – What Artists Need to Know
- How To Write An Artist Statement That Sells Art
- How To Price Art – Essential Strategies That Increase Sales
- 15 Places to Sell Art Online And Make Money
For more valuable posts that show you how to write blog posts that drive traffic to artist websites, visit Best Art Blog Traffic Tips That Work.
- 28 Day Blogging Challenge for Visual ArtistsProduct on sale
SEO Tips For Selling Art Online
SEO (Search Engine Optimization) is optimizing websites and blog posts for search engines.
You have to optimize your artist website to help search engines like Google, Yahoo, and Bling understand what your site offers so they can refer it to the right audience, your target audience.
There are three types of SEO you will want to focus on for your online art business:
- On-page SEO
- Technical SEO
- Off-page SEO
On-page SEO relates to your website’s content and includes art descriptions, blog posts, and images.
It is essential to optimize every page to help search engines understand the topic of each page and post so they can refer your content to the appropriate readers.
Below are some articles to help you with on-page SEO:
- How to Optimize Headings for SEO
- Use SSL – SEO Basic for Artists Selling Art Online
- WordPress Categories and Tags – SEO Basics
Below are some eBooks and video courses for SEO:
- WordPress SEO Basics – eBook
- Optimize Art Blog Posts for Search – eBook
- WordPress SEO Basics Video Course
Technical SEO – Relates to your website’s backend and includes mobile-friendliness, site speed, crawlability, security, structured data, and site architecture.
I use StudioPress Themes for WordPress, which takes care of all the backend SEO of my WordPress site, so I don’t have to worry about it.
Off-page SEO – refers to building relationships with other artists and producing high-quality content that people link to. This is known as backlinks.
Think of backlinks as people voting for your blog posts.
If someone links to your post, they tell Google that your content is valuable, and they want to share it with their audience.
It is said that the more quality backlinks your site has, the higher you will rank in the search results.
How do you get backlinks?
The best way for you to receive backlinks is by publishing pillar content that helps to solve a reader’s problem.
Newsletters Tips For Selling Art Online
Growing your email list will be one of the most valuable assets of your online art business.
People who give you their email are the ones who trust you and have a passion for what you create.
Your art blog posts will build your audience from search engines.
The people on your email list will be the ones who will be more willing to purchase from you.
Like blogging, it will take time to build your email list, so don’t put it on the backburner. Start building your email list today.
Below are some articles that will help you to make the most out of your email marketing:
- Ultimate Email Marketing Guide for Selling Art Online
- Best Email Opt-in Plugins For Artist WordPress Websites
- Email List Building Basics Artists Must Know
Social Media Marketing Tips For Selling Art Online
As I mentioned earlier in this post, the more traffic your artist’s website receives, the more art you will sell online.
Your artist blog will drive traffic from search engines, but there is another way you can build an online audience, and that is with social media.
Below are some popular social media platforms artists use to promote their artwork.
Facebook – Facebook has seen many changes over the years.
When I first started posting on Facebook, my posts would receive thousands of views. Today a business page post is lucky to reach 2% of its followers.
Even though Facebook is making it more difficult to promote products, I would not rule them out. In my opinion, Facebook is still a valuable tool for artists.
Below are some Facebook posts to help get you started:
- Facebook Boost Posts – Should Crafters Stay Away
- Optimize Your Facebook Page For Art Sales
- 7 Tips on Building an Artist Facebook Page Following
Twitter is an excellent platform for networking with other artists and crafters.
Twitter is also a great platform to share time-sensitive news relating to your art business.
Below are some Twitter marketing posts to help you get the most from Twitter:
- 12 Twitter Marketing Benefits for Artists
- Increase Website Traffic With Twitter
- How to Create an Artist Twitter Account Step by Step
YouTube – Videos are becoming more popular, and YouTube is a great way for you to reach a different audience.
If you feel comfortable in front of a camera, YouTube might be something you might want to consider.
Do you have a Pinterest Business account?
If you don’t, I highly recommend starting one sooner than later.
Pinterest drives more traffic to my artist website than all of the other social media platforms I market on combined.
Not only does Pinterest drive more traffic than all of the other social media platforms, but I also spend less time posting on Pinterest, thanks to Tailwind.
Below are some Pinterest marketing posts to help you get the most from Pinterest:
Tips On Selling Art Online Final Thoughts
All of the tips for selling art online mentioned above are strategies I use every day.
Read the articles I have highlighted to learn more about the discussed strategies.
Be sure to network with other artists and promote your site offline.
Be patent because it will take time to grow your audience, but if you are consistent with your efforts, your art business will grow more abundant than you could have ever imagined.
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