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Many tips for selling art online only cover the basics:
- Create beautiful art
- Photograph your artwork
- Upload the image to a platform that allows people to view and purchase the artwork
But how do you get people to your website so they can see your artwork and buy it?
If people do not know your artist website exists, you will not sell any of your artwork online.
In this post, I am going to cover some useful tips for selling art online so you can start to grow your following and sell more art.
Original Pastel Painting by Dave Nevue
Selling Art Online – What Artists Need To Know
Sites like BlueHost make it easy for artists to start and build a professional artist website.
The challenge is to drive people to your site after you have created it.
You have to focus on building your online audience if you want to sell original art online or sell art prints online with POD sites.
In this post, I am going to share with you what art marketing strategies I work on every day.
Online Art Marketing Strategies:
- Art Descriptions
- Art Blog
- Social Media
- Networking With Other Artists
- Offline Marketing
There are two objectives when you are writing your art descriptions.
The first objective is to connect your audience to the artwork you are showcasing.
The story you tell is not like a traditional story where there is a beginning, middle, and an end.
It is a small description that explains the purpose of the art you are showcasing.
- Why you created the artwork?
- What inspired you to create the artwork?
- What is the message behind the artwork?
The second objective is to include keywords people are using while they are searching for art online.
Visit Almost There Harmonia Longwing Butterfly Pastel Painting to see how I incorporate keywords in my art descriptions.
Here are a couple of sentences from the description. I highlighted the keywords so you can see what I was focusing on for this listing.
I used pan pastels, hard pastels, and soft pastels for this beautiful butterfly that is working hard to get to the end of the leaf.
The different shades of greens and yellows create a warm and peaceful background that enhances the markings of this Harmonia Longwing Butterfly.
The bold words are the keywords I want to rank for, and the other words help describe the artwork.
After you have crafted the perfect art descriptions for your art, you will want to write longer blog posts that will attract more people to your site.
Artist blogs are the most valuable tool for selling art online. If you are not convinced, read 6 Blogging Benefits Artists Shouldn’t Ignore.
Your artist blog will be the fuel that drives traffic to your art listings and can be refurbished on multiple platforms like Facebook, Twitter, Instagram, YouTube, and Pinterest.
Writing blog posts takes time, but you will get a lot of traction out of every post you publish.
Below are some of my most popular posts that still drive a large amount of traffic to my site every day and have over 10,000 social shares.
I have published many blog posts that share what I have learned over the years about blogging and wrote 28 Day Blogging Challenge for Visual Artists that will help you to build your art business faster with an art blog.
USE COUPON CODE – 28DAY to save $10 off 28 Day Blogging Challenge for Visual Artists eBook.
Below are some posts to help get you started if you are new to blogging:
Congratulations, you have decided to take your online art business to the next level. You have heard me talk about the importance of developing a content marketing strategy (blogging) so you can drive your target audience (people who are interested in your artistic style) to your art listings. This … [Read more…]
Have you been making goals for your art business for the New Year? Now is the time to start thinking about creating content for the upcoming year. In this post, you will discover that an editorial calendar will help you to generate more traffic to your artist blog and save you time so you can spend … [Read more…]
For more valuable posts that show you how to write blog posts that drive traffic to artist websites, visit Best Art Blog Traffic Tips That Work.
SEO Tips For Selling Art Online
SEO (Search Engine Optimization) is optimizing websites and blog posts for search engines.
You have to optimize your artist website to help search engines like Google, Yahoo, and Bling understand what your site offers so they can refer it to the right audience, your target audience.
There are three types of SEO you will want to focus on for your online art business:
- On-page SEO
- Technical SEO
- Off-page SEO
On-page SEO relates to the content on your website and includes art descriptions, blog posts, website pages, and images.
It is important to optimize every page to help search engines understand what the topic of each page and post is so they can refer your content to the appropriate readers.
Below are some articles to help you with on-page SEO:
Below are some eBooks and video courses for SEO:
WordPress SEO Basics – eBook
Technical SEO – Relates to the backend of your website and includes mobile-friendliness, site speed, crawlability, security, structured data, and site architecture.
I use StudioPress Themes for WordPress, which takes care of all the backend SEO of my WordPress site, so I don’t have to worry about it.
Off-page SEO – refers to building relationships with other artists and producing high-quality content that people link to. This is known as backlinks.
Think of backlinks like people voting for your blog posts.
If someone links to your post, they are telling Google that your content is valuable, and they want to share it with their audience.
It is said that the more quality backlinks your site has, the higher you will rank in the search results.
How do you get backlinks?
The best way for you to receive backlinks is by publishing pillar content that helps to solve a reader’s problem.
Newsletters Tips For Selling Art Online
Growing your email list will be one of the most valuable assets of your online art business.
People who give you their email are the ones who trust you and have a passion for what you create.
Your art blog posts will build your audience from search engines.
The people on your email list will be the ones who will be more willing to purchase from you.
Just like blogging, it will take time to build your email list, so don’t put it on the backburner. Start building your email list today.
Below are some articles that will help you to make the most out of your email marketing:
Social Media Marketing Tips For Selling Art Online
As I mentioned earlier in this post, the more traffic your artist website receives, the more art you will sell online.
Your artist blog will drive traffic from search engines, but there is another way you can build an online audience, and that is with social media.
Below are some popular social media platforms artists use to promote their artwork.
Facebook – Facebook has seen many changes over the years.
When I first started posting on Facebook, my posts would receive thousands of views. Today a business page post is lucky to reach 2% of their followers.
Even though Facebook is making it more difficult to promote products, I would not rule them out. In my opinion, Facebook is still a valuable tool for artists.
Below are some Facebook posts to help get you started:
Twitter – Twitter is an excellent platform to network with other artists and crafters.
Twitter is also a great platform to share time-sensitive news relating to your art business.
Below are some Twitter marketing posts to help you get the most from Twitter:
YouTube – Videos are becoming more popular, and YouTube is a great way for you to reach a different audience.
If you feel comfortable in front of a camera, YouTube might be something you might want to consider.
Do you have a Pinterest Business account?
If you don’t, I highly recommend starting one sooner than later.
Pinterest drives more traffic to my artist website than all of the other social media platforms I market on combined.
Not only does Pinterest drive more traffic than all of the other social media platforms, but I also spend less time posting on Pinterest thanks to Tailwind.
Below are some Pinterest marketing posts to help you get the most from Pinterest:
All of the tips for selling art online mentioned above are strategies I use every day.
Read the articles I have highlighted to learn more about the strategies being discussed.
Be sure to network with other artists and promote your site offline.
Be patent because it will take time to grow your audience, but if you are consistent with your efforts, you will see your art business grow more abundant than you could have ever imagined.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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