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You are here: Home / Art Marketing / The Shocking Truth About Why Your Art Isn’t Getting Into Galleries

May 3, 2023 By Dave Nevue

The Shocking Truth About Why Your Art Isn’t Getting Into Galleries

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You’ve put your heart and soul into your artwork, but for some reason, it’s not getting accepted into galleries. You’re not alone. Only a tiny percentage of aspiring artists get their work displayed in galleries. But what if we told you that it might not be your artwork? That’s the problem? The art world is complex and competitive; getting into galleries requires a strategic approach. In this post, we’ll uncover the surprising truth about why your art isn’t getting into galleries and provide practical tips to increase your chances of having art gallery representation. From understanding the business side of the art world to building relationships with art gallery owners, we’ll give you a roadmap to navigate the world of art galleries. So, let’s dive in and find out what’s holding your art back.

exhibition, art gallery, gallery

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The Art World is a Business

One crucial aspect to remember when getting your artwork into galleries is that the art world is a business. While it may seem purely creative and artistic, galleries seek artwork that will sell and generate revenue. This means that a gallery owner must be more selective about the art they display. They want art that is of the highest quality and will attract buyers.

Therefore, if your artwork isn’t getting into galleries, it could be because you’re not focusing enough on making it stand out from other artists’ works and be marketable to potential buyers. To increase your chances of success in art, you’ll need to understand the industry, its trends, and how to create outstanding art.

Gallery Owners Have Limited Space

Gallery owners have limited space to work with and must decide strategically which artists and artworks they showcase. This means that even if your artwork is impressive, it might not fit a particular gallery at a specific time. It’s important to understand that getting into galleries isn’t just about the quality of your artwork; it’s about making a solid case for why your art is valuable and marketable to the gallery’s target audience. 

Moreover, gallery owners have to consider the overall aesthetic of a show or exhibition. They want to curate a collection that sells and fits together cohesively. If your artwork doesn’t fit their aesthetic, it may be passed over even if it is high quality. Researching galleries and their exhibitions before submitting your artwork is essential. Understanding the gallery’s style, the themes of their current or upcoming shows, and their overall aesthetic can help you determine whether your artwork is a good fit. 

In essence, getting into galleries requires more than just creating good art. It requires understanding the business side of the art world, making a case for the marketability and value of your artwork, and ensuring that your artwork fits the gallery’s aesthetic and theme. By considering these factors and researching, you can increase your chances of getting your artwork into galleries and reaching a wider audience.

Your Art Doesn’t Fit Their Aesthetic

Moreover, when submitting your artwork to galleries, it’s important to remember that not every gallery is the right fit for you. Gallery owners have to consider the overall aesthetic of a show or exhibition. They want to curate a collection that sells and fits together cohesively. If your artwork doesn’t fit their aesthetic, it may be passed over even if it is high quality. Researching galleries and their submission guidelines before submitting your artwork is essential. Understanding the gallery’s style, the themes of their current or upcoming exhibitions, and their overall aesthetic can help you determine whether your artwork is a good fit.

agree, agreement, asian selling art

You’re Not Building Relationships

It is important to remember that art is subjective, and individuals with specific tastes and preferences manage galleries. It is essential to build relationships with these individuals is crucial to your success in the art world. Even if your artwork doesn’t fit the gallery’s aesthetic or theme, having a solid relationship with the staff can still lead to future opportunities.

Networking is a valuable tool for artists. Attend gallery openings, connect with curators and gallerists on social media, and engage in meaningful conversations about your art and their business. By building relationships, you can gain insight into the industry and increase your chances of being considered for future exhibitions.

But remember, relationships take time, effort, and persistence. It takes more than a single email or phone call to forge a meaningful connection. It’s important to stay in touch with your contacts, keep them updated on your work, and continue to demonstrate your commitment to your craft. Follow their Facebook page, attend group exhibitions and events, and comment on and share their posts. Building relationships is essential if you want galleries to take notice of your artwork.

By focusing on building relationships and developing your network, you’re setting yourself up for success in the long term. In the next section, we’ll discuss the importance of persistence in facing rejection and disappointment.

The Importance of Persistence

Developing relationships with gallery owners and curators takes time and effort. You’ll unlikely make a meaningful connection with a single email or phone call. To give yourself the best chance of success, stay in touch with your contacts, keep them updated on your work, and demonstrate your commitment to your craft. 

But even if you do everything right, rejection and disappointment are still likely to be a constant in your art career. You will not be accepted into every show or gallery you apply to. However, that doesn’t mean you should give up. Persistence is key to achieving success in the art world. 

Maintaining your motivation and remembering that every rejection is an opportunity to learn and grow is important. Keep submitting your work, keep networking, and keep improving your craft. Persistence pays off – eventually, you’ll see the results of your hard work and perseverance. 

How To Get Art Noticed

Getting your art noticed is no easy task, but it can be done with dedication and persistence. Focus on building relationships, developing your network, researching galleries, and understanding their aesthetics before submitting your work. Stay in touch with your contacts and demonstrate your commitment to the craft by attending events and group exhibitions.

When submitting your art, ensure you only send high-quality images and include an artist statement Exposure is also important; promote your artwork on social media and create an online portfolio.

Target Galleries That Are A Perfect Fit For Your Artistic Style

It is important to remember that art is subjective, and individuals with specific tastes and preferences manage galleries. Do your research and target galleries that perfectly fit your artistic style. Considering their body of work, the themes of their current or upcoming exhibitions, and their overall aesthetic can help you determine whether your artwork is a good fit.

Tips For Approaching Galleries

Finally, here are some tips for approaching galleries:

• Network with local gallerists and curators

• Don’t expect a reply to every email or phone call you make

• Develop a relationship before submitting your work

• Follow up after sending an application or portfolio

• Respect the time of gallery owners and curators

• Make sure to send high-quality images and an artist statement

• Consider what the gallery already represents before submitting your work

• Promote your artwork on social media and create an online portfolio.

By following these tips, you can increase your chances of getting noticed by galleries and having successful exhibitions in the future.

local artists, drawing, young woman

Is It Possible To Sell Art If You Do Not Have Your Art In A Gallery

Yes, it is possible to sell art without a gallery. To reach potential buyers, consider utilizing social media platforms and e-commerce services such as Etsy or Society6. Additionally, participating in art events and festivals can help you make personal connections with fellow artists, curators, and collectors. Establishing an online presence will also give your artwork more visibility and help you reach a larger audience.

Ultimately, the key to success is persistence and dedication. If you work hard enough and continue submitting your work, eventually, you will start seeing results. Stay motivated, and never give up on your dreams!

In conclusion, it’s not just about the quality of your art when it comes to getting into galleries. You must understand that the art world is a business and approach it strategically. Remember that gallery owners have limited space and a specific aesthetic. Building relationships and persistence are crucial. Rejection is part of the process, but don’t let it discourage you. Now that you know how to get your art in a gallery, keep pushing and finding the proper gallery to represent your art.

Related Posts:

Tips For Getting Your Art Into a Gallery

9 Networking For Artists Strategies

Where To Submit An Art Blog Post After Publishing

FaceBook Art Marketing Build Relationships

Art Marketing Strategy – How Art Blogs Increase Sales

Filed Under: Art Marketing, Blog

About Dave Nevue

Dave Nevue is a Professional Pastel Wildlife Artist and the founder and CEO of Nevue Fine Art Marketing. He also authored the eBook The Productive Artist How to Live Your Dreams, and provides courses on art marketing at Nevue Fine Art Marketing Courses.

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