Are you building a loyal following on your art blog? Are people engaging with your posts? In this article, I want to share with you how to structure art posts for a more enjoyable reading experience.
How To Structure Art Posts To Create Loyal Readers
Why It Is Important To Structure Your Art Posts
The structure of your art posts will determine if your readers will have an enjoyable experience or an unpleasant one. Just like when you art starting a new art project, you take the time to decide how you would like the final project to look. Taking the time to decide how your final post will be laid out will create loyal readers for your art blog.
- Loyal readers of your art blog become loyal fans of your artwork.
- Loyal fans of your artwork become loyal art collectors of your artwork.
- Loyal art collectors of your artwork become your best advertisers.
How does the structure of your blog post create a loyal reader?
Your readers are reading your posts for entertainment, education, inspiration or motivation.
If you can provide an experience that they will enjoy, they will look forward to reading more of your articles.
The structure of your article should provide a flow of content that the reader can absorb effortlessly.
Respecting the reader’s time on your site will build a relationship. The reader will connect with your articles and learn your writing voice.
When the reader reads your articles, they will feel as if they are talking with you. The structure of your post and your content has created a loyal reader.
How To Structure Art Posts
There is no one way to write an article. The articles that you write need to please your audience. You will provide different information to your audience, and each type of content that you write will be laid out differently.
Different posts you might have on your blog:
- New artwork posts
- Upcoming events
- Work in progress
A new artwork post will have an entirely different look than a supply review post that you are writing.
Even though they will be laid out different, there are certain things that you will want to consider when writing.
Structure Art Post Tips
Opening sentences – Your opening sentences tell the reader what your article is about. It is important to spend some quality time on your opening sentence to hook your readers in. Over 25% of readers “bounce” (leave the page) after reading the opening sentences without reading the content of the article.
What – The next section should explain what will be learned from the article.
If you are writing an art supply review, this is where you will describe a summary of what you will be discussing about the particular product that you are reviewing.
Who – This section should explain who will benefit from the article.
Why – This section explains why the content is important and what it will resolve.
How – This section describes a solution.
Call to Action – This section gives a call to action that you will want your readers to take.
Conclusion – A summary of the article.
There are a few best practices that I would like to share with you to make it an easier reading experience for your readers.
- Short Paragraphs – Less than six sentences.
- Bullet lists – Use bullet lists to highlight key facts that you are writing about.
- Numbered lists – Use number lists to explain step by step ideas.
- Bold text – Highlight keywords for the readers who scan.
- Italicized text – Great for quotes or questions.
- Images – Break up text with eye-catching images.
- Videos – Include videos that support your content.
The tips listed above will help make your content a more enjoyable experience for your readers.
Building loyal readers will grow your art business and increase your art sales. The structure of your content should be easy to digest for the reader.
I write like I am talking to you. I want to be personable and clear with my thoughts. Write to real people and your posts will build your art business.
How to structure art posts is like creating artwork. Take the time to create the best experience for your audience.
Everybody Writes (affiliate link)
By Ann Handley
Are going to start your art blog today? Visit Artist Blog Resource for free articles that will help you start and build your art blog.
If you haven’t already, be sure to subscribe to my free weekly newsletter. I will send you valuable tips that will help build your artist blog and art business.
Join me on: