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Are you finding it difficult to build a loyal following for your art blog? Do people engage and share your articles? In this post, you will discover how to structure art blog posts to create loyal readers. Taking just a few extra steps will make the time you spend writing even more worthwhile.
How To Structure Art Blog Posts To Create Loyal Readers
You have heard me talk about the importance of blogging over and over in previous posts. I regularly share blogging statistics to emphasize the benefits of blogging and how it will help you to build an online presence so you can sell your art online.
In today’s post, I would like to talk about some tips on how to structure your content so your readers will want to visit your site regularly.
It is one thing to write a blog post but it is another thing to write a post that will encourage the reader to come back for more.
Why It Is Important To Structure Your Art Posts
It does not matter how valuable your content is if it is difficult for people to read they will click off your post and visit a different site.
People tend to shy away from large blocks of text because it is more difficult to read on a PC or mobile device. Longer sentences also tend to make it more difficult for readers to read.
In order for you to get your point across effectively, you will have to forget about the rules you have learned in school and learn how to write for people reading online.
How To Structure Art Posts
There is no one way to write a blog post. Depending on the type of content you are writing about will determine the layout of the post.
For example, a new artwork post will have an entirely different look than a supply review post. A review post will have a different template or layout than an upcoming events post.
I save a lot of time writing because I have created a list of categories and templates for each topic I cover. When it is time to write all I have to do is follow the template for the specific topic I am writing about and I am done. All of the posts I have published for my site have a consistent look and feel which makes it less confusing for my readers. They know exactly what to expect before they click on a post. This is one way you can build brand awareness online.
Spending the time to design different layouts have not only helped me to save time writing but it has also help me to stay consistent with the structure of my posts. The end result is that I have increased the value of my brand. I encourage you to do the same.
Use the information below as a checklist for when you are crafting your templates.
Crafting Art Post Tips
Opening sentences – Your opening sentences tell the reader what your article is about. It is important to spend some quality time on your opening sentence to hook your readers in. Over 25% of readers “bounce” (leave the page) after reading the opening sentences without reading the content of the article.
What – The next section should explain what will be learned from the article.
If you are writing an art supply review, this is where you will describe a summary of what you will be covering.
Who – This section should explain who will benefit from the article.
Why – This section explains why the content is important and what it will resolve.
How – This section describes a solution.
Call to Action – This section gives a call to action that you will want your readers to take.
Conclusion – A summary of the article.
There are a few best blogging practices I would like to share with you to make it a more enjoyable reading experience for your readers.
- Short Paragraphs – Less than six sentences.
- Bullet lists – Use bullet lists to highlight key facts that you are writing about.
- Numbered lists – Use number lists to explain step by step ideas.
- Bold text – Highlight keywords for the readers who scan.
- Italicized text – Great for quotes or questions.
- Images – Break up text with eye-catching images.
- Videos – Include videos that support your content.
How To Make An Art Blog Succeed
Before I let you go I would like to take a moment to talk about a few common struggles many artists have and that is, not knowing what to write about and how to get started.
Trying to come up with ideas to write about can become very challenging when you are starting out.
I know it can be very difficult because I have been there.
I started several blogs that failed because I was not prepared. I knew I had to develop a content marketing plan in order to build an online presence but I did know where to start or how to develop an art marketing plan that would work. I just knew I had to publish content so people could find me.
I have learned a lot from my mistakes over the years and I hope that what I have learned will help you to reach your goals quicker by not making the same mistakes I did.
The most valuable lesson I have learned over the years is that success comes from planning.
In the beginning, I just shot from the hip, and let me tell you I never hit the target.
Once I realized I needed to develop an art marketing plan everything started to work for me.
I have put a tremendous amount of time learning how to be productive marketing online.
I have spent years putting together eBooks, workbooks, and video courses together to help you learn how to get started selling your art online and how to build an online presence so you can attract your target audience.
Here is a list of articles, ebooks, workbooks and video courses to help get you started in the right direction.
Content Marketing For Artists Course
Building loyal readers will grow your art business and increase your art sales. The structure of your content should be easy to digest for the reader.
Structuring art posts are like creating artwork. Take the time to create the best experience for your audience. They will reward you by purchasing your artwork.
How To Structure Art Blog Posts To Create Loyal Readers Overview:
- Why It Is Important To Structure You Art Posts
- How Does The Structure Of Your Blog Post Create A Loyal Reader
- How To Structure Art Posts
- Crafting Art Post Tips
- Blogging Style
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