Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Starting An Art Blog
Are you wondering if you should start an art blog?
Developing a marketing plan is essential for any size art business.
According to Vital, SEO (search engine optimization) and content marketing (blogging and article marketing) are in the top four of importance. More important than email marketing, social media marketing, and videos.
There is no questioning that blogging is the perfect platform for artists to reach their target audience online.
If executed correctly, a content marketing plan can drive thousands of people to a website, which means more eyes will see your art.
So if you are unhappy with the amount of traffic your artist website is receiving, you can do something about it, and it doesn’t involve spending money. The solution is to start your art blog today.
If you are still not convinced, let’s go over five reasons, artists should learn the art of blogging.
Why You Should Start Your Art Blog Today
In the book “The Content Code,” Mark Schaefer explains that the internet is becoming oversaturated with content.
Over 2 million blog posts are published on the internet every day. (Source: Hosting Facts)
The amount of content published daily makes it difficult for readers to find quality content and makes it a challenge for publishers to have their content found.
An interesting fact that Mark wrote is that we consume 10 hours of content a day. That is over two times the amount of content consumed before the internet.
The 10 hours spend consuming content does not even scratch the surface of all the blog posts published.
This information might sound discouraging, but you will be encouraged to write high-quality content that will have your art collectors returning for more if you look at it from a different angle.
Importance Of High-Quality Content
It is more difficult for artists and other online businesses to connect with their target audience online because of content overload, but content drives the internet.
If you would like to have people find you over the internet, you must write high-quality content that your audience will want to read and share with their friends.
When you can connect with your readers, your art blog will become the go-to source for information that relates to your brand.
In return, your efforts will be rewarded with increased website traffic and art sales.
Let’s go over the five benefits of owning an art blog.
What is brand awareness?
Brand awareness is when people recognize your art, website name in search, or social media posts. Creating brand awareness is essential for when you are promoting new art or other products.
How does blogging help artists build brand awareness?
When people discover your content in Google’s search, they will become familiar with you and your artwork.
Your blog posts tell the story behind your art and your art business.
Sharing your thoughts and feelings about your creations will connect the viewers to your work emotionally.
The more you can connect with a reader by sharing your stories, the more frequently they will visit your site.
When it is time for them to purchase art for themselves or as a gift, they will go to your online art gallery first because they have a connection with you.
A blog is a perfect platform to share your art journey and images of your art to people worldwide. The more your visitors read about you and see your art, the more they will feel connected to your artwork and help you grow your art business by sharing your art with their friends.
Increase Website Traffic
The lifespan of blog posts will outlive any social media post no matter if the social media post goes viral or not.
Blog posts are searchable on search engines for as long as they are published.
Social media’s lifespan for a post is a day or two if you are lucky, then it is gone, never to be seen again.
Facebook, Twitter, and YouTube are making some changes to their algorithms to make it more difficult for your posts to reach your audience soon.
Visit How Facebook’s New Goals Affect Artists to find out what is new with Facebook’s algorithm.
Even though blog posts will be searchable longer than social media posts, it doesn’t mean that people will find them.
Posts that rank in the top three will receive the most traffic, so it is vital to write the best content you can.
Developing a content marketing strategy that involves keyword research and on-page SEO will help you reach more people and direct them to your art website.
What makes a successful art blog?
A successful art blog will cover all of the topics relating to the art business, including:
- Stories about the art the artist created
- Information about how and why the artist created their art
- Information about the supplies used to create the artwork
- Stories about the artist
- Information about upcoming events
- Information about the subjects the artists create
The blog’s objective is to provide information that answers questions relating to the artist, artwork, and the art business.
If the blog does not provide content relating to the topics listed above, it will probably not rank high in search and not drive much traffic to the website.
With every post you publish will be making your art blog easier to be found.
Blogs and websites are discovered through search engines, sometimes from social media and word of mouth, but in most cases, the search engines.
When someone types in a query in Google’s search, Google will produce a list of the most relevant content relating to the question submitted.
The reader will click on a link to a title that they find interesting. That is how a blog gets discovered.
When a reader finds the content valuable, they might search for more content on the blog or later revisit it.
Every time you post a new article, you make it easier for people to find you in the search results.
The more posts you publish about different topics relating to your art business, the more people will find you in search.
Your art blog allows you to provide useful information your target audience is searching for online.
People search online to find an answer or solution to a question or problem they have.
Writing a post that answers frequently asked questions will increase the chance of you landing future sales.
FAQ posts will also save you valuable time by reducing the number of times you have to answer the same question over and over via email.
These sites will give a long list of topics to cover in your blog.
Art Blogs Separates Artists From Other Artists
Blogs allow you to share your unique story and views, which separates you from other artists trying to sell art online.
The blog posts you write will help you attract your target audience (people interested in your art style) and build their trust.
Many people by art from artists because they got to know the artist on a personal level.
Your readers will be able to connect with you because you are letting them read about your art journey and the visions you have for the future.
A Place To Sell Your Art
Unlike most social media sites, you can create landing pages for people to purchase your artwork.
Your fans will be able to buy from your blog, 24/7.
Include links to where people can purchase your paintings when you write posts talking about art you created.
If the piece has sold, include links to where the reader can purchase prints.
Another good strategy is to have an opt-in to collect your reader’s email address.
Art Blogging Tips
Here are some posts to help you build an audience faster.
- How to Write Pillar Content and Why it is Important for Artists
- 4 Mistakes Artists Make on Their Website
- 5 Types of Art Blog Posts That Drive Traffic
- 4 Effective Tips for Writing Art Blog Posts That Rank Well
Final Thoughts About Why You Should Start Your Art Blog Today
It is becoming more difficult for artists to have their art seen online with all of the competition.
It takes time for blogs to rank in search results, so you will be left behind if you do not start an art blog today.
Art marketing is all about putting your art in front of people who have a passion for what you create.
Start blogging and tell your story, share your art, and build your audience.
You are an expert in your field, and the world needs to know what you have to say.
What are your thoughts? Are you going to start your art blog today?
5 Reasons Why You Should Start Your Art Blog Today Overview:
- Brand Awareness
- Increase Website Traffic
- Answer Questions
- Art Blogs Separates Artists from Other Artists
- A Place to Sell Your Art