Are you still wondering if you should start your art blog today? Are you wondering when you will be able to fit in another job? Between creating, shipping, communicating, social media, fairs, and life can you handle one more thing? If you are interested in building a solid art business, the only answer is yes.
Like Mark Schaefer wrote in his book “The Content Code,” the internet is becoming oversaturated with content. It is harder for people to be noticed in this noisy world that we live in. You can collect content via, blogs, videos, podcasts, magazines, books, television, and radio. An interesting fact that Mark wrote is that we consume 10 hours of content a day. That is over two times the amount of content being consumed prior the internet.
Businesses saw the power of the web, and they went full steam ahead. Unfortunately for the readers, they are becoming bombarded with useless information. It is becoming harder for good content to be found.
Why Should You Start Your Art Blog Today?
You might be wondering why I am suggesting that you should start your art blog.
- Brand Awareness – With your blog you will be able to build brand awareness.
The lifespan of your blog posts will outlive social media. People will be able to find your content through a Google search for as long as you keep it available. The social media lifespan for a post is a day or two if you are lucky, then it is gone never to be seen again. For you to build brand awareness you need to have your content available.
Let’s look at it this way. How many Facebook posts can you say that you remembered from yesterday? Maybe you remember something that was funny or a picture of a cute baby. With the hundreds or thousands of posts that you scrolled through in one day, retaining more than five would be considered a stretch.
If you have a hard time retaining all of the information that you absorb throughout a day, how could you expect that your social media posts will stick long term to the masses? People that are searching for the content that you have to offer will be able to find you via your art blog.
- Blog Growth – With every post that you create your blog will become stronger.
Blogs are discovered through search engines. Someone will type in a topic that he or she is interested in learning more about. The search engine will provide the most relevant content available to the reader.
The reader will click on a link to a title that they find interesting. A blog was discovered.
If the reader enjoyed the content that was available, they might search for more content on that blog. A loyal reader is born.
Every time you post an article, you make it easier to be found on the search engines. If you post on a regular basis, your blog will grow stronger every month.
- Answer Questions – Your blog can provide useful information for potential buyers.
If you write posts answering frequently asked questions, you might increase the chance of landing a sale. Having this information available will also save you valuable time. You will not have to answer hundreds of emails that have the same question.
You can quickly send a link to your article that will provide the answer to their question. At that point, they will search through your FAQ on your blog to answer any more questions that might arise.
Your blog will build a loyal following by providing valuable information that helps them.
- Separates you from the other artists – Share your unique story.
Blogs allow writers to share their unique story and views. People that become followers to your blog will become connected to you. They will grow to trust you as a person and an artist. Your loyal followers will become your Alfa members like Mark Schaefer stated in his book “The Content Code”. Your Alfa audience will become a part of your marketing strategy.
The more that you share about your thoughts, the more that you will separate yourself from your competition. Your blog will show that you are an expert in your field unlike an image of your artwork on Facebook that will only be viewed for up to four hours unless you pay to boost the post.
- Sell your art – You can sell art right off of your blog.
Unlike most social media sites you will be able to create landing pages for people to purchase your artwork. It is very easy to do. Your fans will be able to buy from your blog 24/7. Even while you are sleeping, sales might me rolling in. Imagine waking up to find that money was sent to your PayPal account because someone purchased some of your artwork.
Conclusion
It is becoming more difficult being heard in this noisy world.
If you do not start today, you will be left behind. Tell your story, share your art, and build your audience.
You are an expert in your field, and the world needs to know what you have to say.
What are your thoughts? Art you going to start your art blog today? I would love to hear your thoughts.
Are going to start your art blog today? Visit Artist Blog Resource for free articles on how to start and build your art blog.
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