There are three key ingredients that will build a long-term successful art business – planning, marketing and creating. In this article, you will discover how to start an art business in 9 steps.
Starting a business takes a great deal of energy. You want all of your energy to be productive. Running around, putting out unnecessary fires is in your best interest.
Starting a business is just the first step. The crucial steps will come after your start date. Building a long term successful business takes a great deal of energy. It is hard work and there will be many long working days. If you are willing to put everything into your passion then you will be rewarded. Make your dreams a reality, start an art business today.
“To be successful, you have to have your heart in your business, and your business in your heart.”
~ Sr. Tomas Watson
Start an Art Business in 9 Steps
- Create art. This is an obvious step but does need to be mentioned. You will want to be able to have enough art available to the market. While you are marketing and selling your artwork you will need to be able to replenish what was sold.
- Find your niche. You need to know what your niche is to be able to market to the right people. You do not want to waste your time targeting people that have no interest in what type of art you create. After you have found your niche you will want to spend some time researching who also is interested in your niche. These people will be potential customers. FIND YOUR NICHE
- Create a mission statement. This will help you stay focused on what is important for your business. Many times people start to go on a different path. A mission statement will help you stay on track and help your marketing plan. It will also build trust from your audience. HOW TO WRITE AN ARTIST MISSION STATEMENT
- Create a business plan. To start a business plan, you will need to set goals for your business. Ask yourself where you would like your business to be in ten years, five years, and one year. You will need to research the logistics in the state that you live for running a business in your niche and product that you sell. Talk to your accountant for information that you will need for your bookkeeping. Decide on how much income will you need to generate in the beginning. Break that down into how many pieces you will need to sell in a month. HOW TO SET BUSINESS GOALS
- Design a marketing plan for online and offline sales. You might want to spend more time on an online marketing plan. There are endless possibilities in today’s world with the internet. Create a social media marketing plan. Social media is a great way to reach a new audience.
- Create an online presence. You will need a place to sell your work online if you decide to provide online sales. You will need a website and a blog. The blog will give you the opportunity to create content about your business and product that will generate traffic to your website. ARTIST BLOG RESOURCE
- Create an editorial calendar for your blog. If you have done any research for marketing, you probably have heard the phrase content marketing. Content is the new marketing thanks to the internet. You will need to create great content on a regular basis if you want to stand out in this crowded world. EDITORIAL CALENDAR
- Take care of your customers. Everything above will be a waste of time if you do not take care of your customers. Your customers will be the people paying your bills. Give the best customer service that you can. Your business and reputation depend on them.
- Believe in yourself and your art. There will be many emotional roller-coaster rides that you will be taking. You will have great weeks and you will have slow weeks. Do not question yourself or your art. Study the results of the marketing plan and adjust. Adjusting will be part of your daily plan for as long as you have your business running.
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