Social Media Tips For Artists

Social media is one of the best ways to connect with your following.

Social media changes how we interact with others, making it possible to build relationships with people with similar interests every year.

Keeping your fans up-to-date with your art business has never been easier.

You can easily give links to in-depth blog posts, showcase new artwork, highlight upcoming events, and talk about what is new with your art business.

Social media for artists is a tool that will help you to reach a broader audience if used the correct way.

The challenge is to discover how to grow your social media following and create a social media marketing plan that will have your fans engage with your posts.

The social media for artist tips will help you grow a social media following to engage your social media posts.

Your first social media strategy should be building a strong fanbase.

These will be the people closest to you, including your family, friends, and co-workers.

After creating your Facebook page, Instagram business page, and Twitter page, ask the people closest to you to follow your social media business pages.

Your family and friends will be the first to engage with your post because they care about you and are excited to see what is new with your art business.

The best way to maximize your social media’s reach is by posting content people like and share with their friends.

You will reach a broader audience when people engage with your posts, and the people who will do this regularly are the people closest to you.

Artists who are successful in selling art online start with a good plan.

They knew what they wanted and developed strategies to achieve their goals.

Social media marketing is no different.

It is easy to start uploading images of your art on multiple social media platforms, but your efforts will produce little or no sales without a plan.

A social media plan is a blueprint of what you would like to achieve on social media.

How To Develop A Social Media Plan For Artist:

Know Your Objectives And Set Gals – Set specific, measurable, attainable, relevant, and timely goals.

Your social media goals should positively impact your art business, like growing your following or driving your followers to your artist’s website.

Goal Setting Resource:

How to Write Goals You Can Achieve Workbook by Dave Nevue

Learn From Your Competition – Take some time to see what is working for your competition. You will not want to copy what your competitors are doing, but learning different strategies that show positive results will reduce your learning curve.

Learn From Other Small Businesses – Learn from other small businesses after you have studied what your competitors are doing on social media. You can discover new businesses by visiting the business section of most social networks.

Use A Social Media Calendar – A calendar will help you be consistent with your postings and prevent forgetting to post relevant information about your business.

80-20 Rule – Use the 80-20 rule when creating content for your social media networks. 80 percent of the content you publish should be to inform, entertain, and educate your audience about topics that relate to your business. 20 percent of your content is to promote your products and brand.

Your social media bio is an elevator pitch for your business.

I have seen so many artists miss the ball on their social media bios.

Take advantage of this space and let new visitors know who you are and what your art business offers.

One of the main objectives of marketing on media sites is to build relationships.

Your social media bio will allow your following to learn a little bit about your business and you as an artist.

How would you explain your business to someone in sixty seconds or less?

How would you explain to a stranger what your occupation is?

The answers you come up with will be your bio.

The text you use on your social media sites will be your unique voice.

People cannot hear the fluctuations and excitement in your voice when reading your text.

You have to get your feelings across with the words you use and how you construct your sentences.

The way you write will either have your audience scroll past your posts or have them stop and engage.

Here are some tips to help you write content your audience will want to engage with:

Write to real people.
Respect their time and write with intent.
Eliminate fluff.
Eliminate Buzzwords.
Make your content valuable.
Be creative and think outside of the box.
Stick to your strengths.
Provide action steps for your audience to take.
Be yourself.

When writing your posts, write as if you were talking to your best friend.

Where Does Your Audience Hang Out

The more time you spend learning about social media marketing, the more you will hear that you should be marketing on this social network.

One of the best social media marketing tips for artists I can give is not to get distracted by all the shiny bells and whistles.

You do not have to be posting on all the different social networks that are out there.

The only network that matters is the ones your target audience is on.

There is no such thing as the best social media for artists.

Some artists will say to market their art on Instagram, while others will say that Facebook and Twitter are the best social media sites for artists.

Social media marketing for artists only works when that artist’s target audience visits the site.

The only network that matters is the ones your target audience is on.

Take some time to discover where your audience hangs out.

Get To Know Your Audience

Knowing who will buy your product or service is a key part of creating a thriving business. (Source: Katharine Paljug)

Think about how much money Facebook invests in learning about your likes and behaviors.

Facebook spends money researching their audience so they can target ads they will be interested in. In turn, that is how Mark has built a multi-billion dollar business.

You will most likely not have the money to spend on a full-time marketing group that focuses on learning about your target audience as Facebook does.

Still, you can take advantage of free tools like social media. The only difference is that you will have to do the leg work, but the outcome will be the same.

Timothy Carter outlines several strategies you can use to learn more about your audience in a post he wrote for Marketing Land.

Here is what Timothy had to say:

Do your research in advance
Look at your competitors
Create a customer persona
Get to know your clients personally
Monitor reader comments and engagements
Witness external social habits
Conduct surveys

To read further about this, visit 7 ways to get to know your audience better by Timothy Carter

You can also learn a great deal about your audience by looking at the analytics most social networks provide.

Understanding Tailwind Analytics | Pinterest Marketing Strategies For Visual Artists

How To Use Google Analytics To Sell More Art Online

As you try to build an online art business, you will have limited time trying to accomplish everything that needs to get done.

You will have to:

Create art
Photograph your art
Write art descriptions
Post your listings
Write art blog posts
Answer emails
Send out newsletters
Package and ship your sold artwork
Promote your art on social networks, and the list goes on…

You need to be productive with your time.

Take advantage of social media management software tools to help you save time sharing art on social media.

Related Resource:

Get More Done in Less Time The Part-time Artist eBook by Dave Nevue

Build Relationships

This strategy goes hand and hand with previous social media tips.

Social media can take up a great deal of time if you are not careful.

You have to create valuable content your audience is interested in reading, post it at the optimum times so they see it then engage with them when they leave comments.

All three strategies are equally important, but building relationships with your following will help you land the sale.

If you write great content and share it at the best time will produce no results if you do not take the time to engage with your audience.

How do you build relationships on social media?

The answer is easier than you might think.

Listen to them and respond to them.

It is that easy.

Read their comments and respond to them personally.

Taking a few seconds to thank someone or provide them with helpful information to solve their problems will go long.

Promote Your Blog

Earlier in this post, we talked about writing goals for social media.

If I were to guess, one of your goals might be to increase sales.

The best strategy for increasing sales is to drive more traffic to your artist website. Driving traffic to your website is art marketing 101.

The more people who visit your site and the more often they return to your website, the more sales you will land.

For this to happen, you will have to write content that they are interested in and helps them solve a problem.

The critical thing to remember is to write posts that relate to your art business and art style.

After you have published your blog posts, you will want to promote them on your social media networks to drive them to your site.

Only post a quick overview of what the post offers on social media so your audience will be inspired to click on the link that will direct them to your blog post.

Your blog post should always include a call-to-action to keep your readers on your site after finishing the post they are reading.

Once you have mastered this strategy, your art sale will rise quicker than you imagined.

Related Resources:

28 Day Blogging Challenge for Visual Artists eBook by Dave Nevue

Build a Successful Creative Blog online video tutorial by April Bowles-Olin

The best social media advice I can give you is to stay consistent with your plan.

Take the time to learn how often you should publish on each social media network you are promoting your art on.

For example, I only post once a day on Facebook, but I tweet over ten times a day on Twitter.

Every social media platform will have different rules you will want to be aware of.

Once you discover what works best for your art business, stick to it, and be consistent with your social media marketing plan.

Reach Out To Other Artists

The last tip I would like to cover is something I feel is very important and often overlooked.

Take some time to get to know some other artists and help them build their brand.

Share some art that inspires you by other artists on your Social media sites.

Twitter is an excellent example of artists helping each other out.

I believe that when you help someone, you will be rewarded.

Networking with other artists will help you to brainstorm new marketing ideas.

Now that you know how artists can use social media to build an audience and increase sales, it is time to take action.

Follow the tips above and watch your following grow.

You see more and more art on social media every day.

Post your art and content about your art business on all of your favorite social media platforms to build relationships with your fans.

Art and social media are here to stay. Take advantage of this powerful free tool. After mastering the above social media marketing strategies, try more social media marketing tips every artist must know.

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