Would you like to know what people say about your art or art business?
In this post, you will discover 4 social media monitoring tools you will want to look into.
4 Social Media Monitoring Tools For Artists Selling Online
Social media has provided a way for businesses of all sizes to promote new products to people worldwide.
Times have changed the way businesses market their brand and products.
What has changed:
Mail-In the past, companies would have to spend a lot of money to send postcards or fliers to people on their mailing lists. They had no way of tracking the results of their efforts.
Today, you can send emails to your email list for free, and you can research the analytics.
Radio – Businesses would spend a fortune on a commercial that would be played on the radio. They had no way of tracking their efforts.
Today, businesses are promoting their product with podcasts.
Television Commercials – Businesses spend millions of dollars to produce television commercials that people fast forward.
Today, businesses are taking advantage of YouTube, the new free television ad.
Newspaper and magazine ads – It costs businesses a lot of money to create ads for newspapers and magazines, hoping someone would stop and read their message.
Today, businesses are using blogs for their content marketing strategies.
Social media plays a significant role in the change. As I said earlier, you can have people worldwide see and purchase your art.
But that is not all that has changed.
People do not have to trust advertisements anymore.
More and more people are purchasing from word of mouth, and social media has made it easy for people to share their thoughts.
How does this benefit you?
If people are talking positively about you and your products, you will be able to build a large following and sell more art.
People will also voice their negative views; if you are not aware of them, it could end your business.
Knowing what people are saying is a powerful tool for you to use.
You will have the chance to provide great customer service if you address your audience’s concerns.
People will trust you and refer you more if they see that you care about their thoughts.
4 Social Media Monitoring Tools
Here is a list of tools to help you track what your audience is saying about your art business and artwork.
Hootsuite Insights is a powerful tool that lets you get real-time insights about your brand.
- Track stories and trends all in one place
- Filter and tailor results
- Rearrange streams
Reddit Keyword Monitor Pro
Monitoring your brand on Reddit should be a part of your social media strategy. You can monitor your brand, comments about your art, and your competition.
You will be able to address any concerns your following or potential buyers might have. Start building a strong tribe by staying on top of what is being said about your business.
Successful businesses understand the importance of their reputation both online and offline.
Reputology monitors major review sites so you can engage with reviews and address any issues before they get out of hand.
You will never miss a mention from forums, blogs, news, social media, reviews, or videos. This powerful tool might be everything you need.
Final Thoughts On Social Media Monitoring Tools
If you are serious about building an art business, you will want to ensure you protect your brand.
Take control of what people are saying about your business. Address and fix any issues customers will have. In time you will see your art business grow larger than you have ever imagined.
You might also be interested in: