Do you have a social media marketing strategy? How many social media networks are you using to promote your art?
You might be losing sales if you do not have a marketing strategy incorporating different social media networks.
Social Media Marketing
Social media marketing is becoming an essential part of a marketing strategy for businesses of all sizes. Businesses are discovering the connection between social media marketing and the growth of their company.
Here are a few of the statistics that Sam shared:
92% of marketers agreed that social media efforts generated more exposure for their business.
80% of marketers saw an increase in traffic with social media.
72% of marketers use social media to grow a loyal fan base.
58% of marketers saw an increase in search engine ranks after one year using social media.
Analyzing statistics help businesses develop more productive strategies to grow their business. The statistics listed above are just a few reasons social media marketing should be on your calendar.
7 Social Media Marketing Benefits for Artists
- Build Trust
- Customer Service
- Audience Insites
- Brand Awareness
- Become am Expert in Your Field
- Increase Traffic
- Higher SEO Rankings
Do enjoy finding the latest news about your favorite artist, singer, musician, actor or actress? When you scroll through your news feed and you see one of your favorites pop up you probably stop and read the article or post. You feel like you are connected to them and know them personally. You will be more likely to watch a movie with a cast of actors and actresses that you know over a cast that you do not know. The same goes with purchasing a song on iTunes.
Art collectors are just like you and buy art from an artist that they know and trust. There is no better tool for an artist to tell their story in real time than social media. With so many people visiting social media sites during the day your article is sure to be seen by many. The more consistent you are at sharing your daily activities, the more your following will start to get to know you and trust you. Just make sure that your posts are representing your brand.
Businesses can provide exceptional customer service in today’s world, thanks to social media, by addressing any questions or concerns in real time. There are two benefits for taking the time to discuss customers issues on social media.
The first benefit is obvious. The quicker that you can address a customer’s issue, the happier they will be. In fact, according to Forbes, over 70% of people say that if they receive a quick response from a business on social media over people that did not get a response are more likely to recommend that business.
The second benefit is that you can help many people by replying to an issue on social media. It is safe to say that if one person has a problem with a product or business, there will be more people with the same concern. You will be saving valuable time addressing an issue once on social media versus answering the same question over and over personally.
An extra bonus is that a person is more likely to trust a brand that solves problems quickly over brands that ignore the issue.
Social media is one of the quickest ways for you to learn more about your audience. All you have to do is sit back and listen. You will be able to find out more about their interests and concerns which will help you to design a more productive marketing program.
Learning who your audience is will give you an upper hand over other artists.
How does learning about your follower’s interests give you an advantage?
By Providing content they are interested in will turn them into loyal fans and they will become an advocate for your brand.
BuisnessDictionary defines brand awareness as, “The extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.”
Businesses of any size or marketing budget can achieve brand awareness with social media. A well thought out social media marketing strategy could have you seen and remembered by millions.
Read Art Branding Basics Increase your Art Sales to learn more about branding your art business.
Become an Expert in Your Field
You will build your authority by producing high-quality content about the topics you have a passion for. The better your material is, the more shares and likes it will receive.
New visitors will view you as an expert in your field and will return to your site to gather information that is valuable to them. You will be the go-to artist for new art that they looking to purchase or any art related questions they might need help with.
Social media will help drive organic traffic to your blog and art gallery. The more you build brand authority, the more traffic your sites will receive from social media.
Make it easy for people to get more information about the topic that you are sharing by providing links to your blog and website.
If you are talking about a blog post that you wrote, provide a link to the post so they can read more.
If you are sharing images of new artwork that you are showcasing, provide a link to the listing.
Higher SEO Rankings
Social media plays a significant role in search engine rankings. It is no longer as easy as optimizing your website by updating it on a regular basis.
Businesses that share content on social media sites are building trustworthiness and credibility to their brand which helps increase Page Ranks.
The best way to improve your rankings with Google and other search engines is with quality content. After you have published your content, you will want to share it with everyone that will be interested in what you have to say. Social media makes sharing content an easy task.
You can see that social media marketing will play a significant role in your online sales. If you haven’t already you might want to look into different social media networks to see if they will help you reach your target audience.
You might also like:
- Increase Your Social Media Call To Action
- Social Media Engagement Strategy That Works
- Image Editing Resource For Social Sharing
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
Are you struggling with time management? Do you have a winning mindset that will help you achieve your goals? Do you have goals? My book The Productive Artist How to Live Your Dreams will help you in these areas. Available at Amazon.