Are you looking for a new way to build your audience? In this post, you will discover how to curate and produce valuable content for your audience.
Social Media Marketing Tip Curate Content
Content curation is defined by Wikipedia as:
“The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curating services can be used by businesses as well as end users.”
“Content curation is not a new phenomenon. Museums and galleries have curators to select items for collection and display. There are also curators in the world of media, for instance, DJs of radio stations tasked with selecting songs to be played over the air.”
Benefits of Curating Content
- Free Content
- Value for Your Audience
- Influencer Marketing
- Specialist in Your Field
Michael Gerard explains why writers curate content in his post 8 Ways Curation Can Supercharge Your Social Media and Content Marketing Impact.
Here is what Micheal had to say:
“Free Content: You will be able to produce more content by sharing, in an ethical manner, what other people have written.”
Michael starts off by explaining the value of sharing content. Not only is the content-free, but you will also be sharing valuable content for your audience.
How often have you visited your Facebook newsfeeds and clicked on a post that one of your friends has shared?
Have you ever shared a post that you found interesting to your friends?
What you are doing is curating content. You have found something interesting, and you felt your family and friends on your Profile Page would also enjoy the content.
Ambassador stated that:
“71% of customers who have a positive service experience via social media are likely to recommend that company.”
Take a minute to let this statistic resonate. You have a good chance your audience will share your posts if they provide value. You will be building brand awareness to a whole new group of people just by curating valuable content.
Here is another way to think about it. I have just curated the statistic from Ambassador. The statistic provides value to you. You now understand how important it is to provide a positive service experience via social media.
Michael went on to say:
“Value for your Audience: Your audience will thank you for bringing the best of what the internet has to offer for their unique topic and interest.”
Wouldn’t you like to have one place where you can find all of the best information on a subject you are interested in?
You can provide that experience for your followers. You will make your social media sites the “go-to place” to find valuable information that pertains to your brand.
You will become an authority and an expert in your field.
For example, let’s say you have an eye for decorating rooms. You know what colors would accent the walls and décor of a room entirely. You could share all of your tips and suggestions as well as content you find helpful to your audience.
How does sharing content increase your sales?
People will trust you as a decorator and an artist. When they are ready to purchase new art for their home, they will go to you. They will feel confident you will guide them in the right direction. You are building loyal collectors of your artwork.
One more point Michael made about curating content is:
“Influencer Marketing: The writers of the content that you curate will appreciate you sharing parts of it on your site and channels, assuming you give them proper attribution and link back to the original article.”
The most important part of this comment is, “assuming you give them proper attribution and link back to the original article.”
Make sure you always give full credit to the author and a link back to the article you found the content from. Curating content is meant to support your thoughts or offer value to the reader.
Specialist in Your Field
The more you get to know your target audience and learn what interests them, you will be able to provide shareable content to them. Your audience will start to go to you for information that relates to your niche and recognize you as a specialist in your field.
Examples of Curating Content
The article’s purpose was to explain the importance of storytelling and selling art. I shared the story behind the Portrait of Dr. Gatchet by Vincent Van Gogh.
After sharing Vincent Van Gogh’s story, I explained how marketing has changed over the years and the importance of storytelling.
This post includes eye-opening facts to help you understand the importance of learning more about your audience. After sharing the statistics, I provide ways to learn about your audience.
The post contains valuable information on how to find out more about your audience. The statistics added value to the solution. By reading the post, you will discover the importance of knowing your target audience, and be more willing to incorporate my suggestions into your marketing plan.
How to Curate Content
- Your Opinion
- Support Your Thoughts
- Answer Your Audience’s Questions
- Be Selective
- Give Credit
- Call to Action
At this point, you have discovered the power of curating content. Now it is time to find out how to make the most out of this social media marketing tip, curate content strategy.
Your opinion matters. Share your opinion with every piece of curated content you are sharing.
If you provide quotes from a book, article or blog post, share your views on the topic. Your comments could support or disagree with the content you are sharing.
If you are sharing a video or audio, explain what your audience will get out of watching or listening to the content.
Support Your Thoughts
After you have written a post, curate some content that will support your main views, you will increase your posts’ value by including valuable content from well-known writers that support your points and opinions.
Answer Your Audience’s Questions
One of the best ways to build trust with your audience is by helping them with the problems they have. Curating content is an excellent way to address your reader’s concerns and questions. For example, if your niche is about oil painting, you could curate content about supplies, caring for supplies, canvas size, and product brands.
You could also include posts about how to frame art, how to protect your artwork, and what colors work well together in a room.
These examples will answer questions for your artist readers and collectors.
Everything that you say and share reflects on your brand. Pick only high-quality content that supports your brand. How people view your brand will determine the value of your artwork.
Curating content is meant to add value to your post not claim you to be the author of other people’s words. Like I said earlier in this post, give proper credit to the original creator. I like to link to the author as well as the article and site where I gathered the content. Let the author now you included them in your post. They might even share your post with their audience expanding your views.
Call to Action
Make the most out of your content, whether it is curated content or all original content, include a clear call to action for your readers. What would you like your reader to do after they have finished reading your post?
Final Thoughts On Social Media Marketing Tip Curate Content
Are you ready to separate yourself from the others? This social media marketing tip, curate content, will help you to grow your audience and be perceived as an expert in your field.
Take action today and start curating content into your posts and social media sites. You can easily start by sharing a video, image, or article on your social media sites.
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