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Social media has changed the way people are purchasing goods, and the way businesses are selling products online.
Facebook or Twitter didn’t exist when I started selling my artwork online.
All I had to do was learn about keywords and SEO, and people would discover my website.
Today social media marketing for artists is vital for any emerging artist hoping to sell products online.
Social Media Marketing for Artists
Although learning about SEO is still essential for driving organic search traffic (people landing on your artist website by Google’s search results) social media is vital for you to connect with your audience and turn them into loyal art collectors.
Image courtesy of Hootsuite
By the end of this post, you will know…
- How to develop a social media blueprint for your art business
- What the best social media platforms are for artists and how to choose what will work best for you
- How to start a social media marketing strategy
- Importance of engaging with your audience
I am going to highlight 10 benefits of social media from a post that Christina Newberry wrote for Hootsuite.
- Increase brand awareness
- Humanize Your Brand
- Establish Your Brand As A Thought Leader
- Stay Top Of Mind
- Increase Website Traffic
- Generate Leads
- Boost Sales
- Partner With Influencers
- Promote Content
- Go Viral
You can read more by visiting – 23 Benefits Of Social Media For Businesses
Christina clearly explains all of the benefits of social media marketing for artists and businesses of all sizes.
So how do you get started?
Below I am going to share with you how to develop a social media marketing plan that will work from the start.
Social Media Blueprint
Before you get started, you will want to have a clear vision of what you would like to achieve on social media.
Everyone will have different goals so you will have to identify what yours are.
Below are some questions to get you started:
- Do you want to build a more substantial following
- Do you want more traffic to your artist website
- Do you want to be seen as a thought leader
- Do you want to sell paintings and prints of your artwork
- Do you want to help other artists by teaching them how to draw or paint
- Do you want to build a tribe
After you have your goals documented, you will be able to decide what the best social media platforms will be for your art marketing goals.
Choose The Best Social Media Platform For Your Art Business
There are so many different platforms you can promote your art on.
If you try to work on all of the social media sites, you will never have the time required to manage them to be successful.
So what will be the best option for you?
The answer all depends on your goals and artistic style.
Before you jump into a social media platform, take a few minutes to see if other artists are promoting their art on them.
- Are there artists promoting art on this platform
- Is their artwork similar to mine
- Are people engaging with the artists
- Can I learn how to market on this platform
Best Social Media Platforms For Artists
Below are some popular social media platforms artists are using to build their following.
They are not listed in any specific order, and there are many more out there for you to look into.
But this list is a great place to start.
Discover what the best three social media platforms will work best for you.
Choosing more than three platforms will make it difficult for you to manage. Keep in mind that you still need time to create your artwork.
Create A Social Media Art Marketing Strategy
At this point, you have a clear vision of what your objectives are, and you have decided what social media platforms will be best for your art business.
The next step is to develop a plan that will help you to achieve your goals.
The marketing plan you develop will be determined by what social media platform you are using.
All social media networks are different. You will have to research different networks to see how other artists and small businesses are marketing their brand on that specific network.
The other important factor you have to keep in the back of your mind is that not all strategies will work for everyone.
In the beginning, you will have to try different strategies to see what works best for your unique audience.
Selling On Social: A Complete Guide with Mei Pak online video course
Build Relationships With Your Audience
While you are developing different strategies to grow your following, take the time to get to know the followers you already have.
The key to being successful in social media is to be social.
The best social media marketing for artist tip I can give you is to engage with your audience every day. Even though I said that not all strategies produce the same results, I can say that engaging with followers will work for every social media platform.
The people you build relationships with will help you to grow your audience.
They will be the people who talk about you and share your art with others.
The time you invest with your followers is priceless.
Social media marketing for artists starts with an objective and ends with building relationships.
All social media platforms were built for people to socialize, not for businesses to sell products.
If you go into it with the mind frame of meeting people who are interested in your artistic style, you will come out a winner.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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