Are you posting regularly on your social media sites? Are you happy the results that you are receiving? If you are only receiving one or two likes or shares here and there, you are not alone. In this article discover a social media engagement strategy that will help you increase your engagement on your social media sites.
Social media networks are a great tool for marketers, but they were not created for businesses to bombard people with advertisements. Social media sites were created for people to connect and socialize. Companies that go on social media sites acting as a business will fail. The will receive little engagement, and people will start to put on blinders. Their posts will have little or no effect.
Social Media Engagement Strategy
Stop Thinking Business
Do you want to build your brand using social media networks? If you do, you will need to stop thinking like most businesses. Many companies develop social media strategies the wrong way. They analyze the best time to post, how many images they should post, how long videos should be, and how many posts should be posting before they promote a sale.
All of that information is important and could be beneficial as long as their strategy is already working. If you are not receiving any engagement, it does not matter what time you are posting, how many times you are posting, or the ratio between videos and images.
If you want to sell art online you have to be strategic. Use every tool available online for your art marketing strategy. Social media networks will only benefit your art business if you use them the right way.
Use social media to learn about your audience and build relationships with your audience.
Be The Life Of The Party
Imagine this. You and your loved one were invited to a New Year’s Eve Party to celebrate the coming of a new year. You will be seeing people that you have not seen in years as well as some of your closest friends. There will be a seven-course dinner, music and a night filled with hope and laughter.
A couple of weeks before the party you are planning what you will wear and talk with your closest friends about who will be joining the party.
The night arrives. You walk into the hall to hear your favorite music being playing. There is a beautiful spread of appetizers, and there is already a good size crowd. You are excited to start socializing with your closest friends and catch up with friends that you have not seen for some time.
As you look around something seems a little off. You cannot locate any of your closest friends. You start to wonder if you are in the right place. Someone walks up to you and greets you with, “Today I am selling this for a limited time to my loyal fans like you.” You feel awkward and politely remove yourself from that conversation.
You go to the bar to get a glass of wine to be interrupted with another sales pitch. As you start to focus on some of the conversations around you, you realize that people are only trying to sell products.
You quickly grab your loved one and leave.
Social media sites are like parties. They are where people can share what is happening in their life, meet new people and find out what is going on with their friends and family. The only way for you to see positive results from your social media engagement strategy, you will need to stop thinking like a business and start learning how to engage with your audience.
If You Want More Engagement, You Need To Engage.
If you want more people engaging on your posts, you will need to engage with them. They are on a social network because they are interested in socializing. Talk with them, ask them questions. People love to talk about their interests and beliefs. If you start the conversation, you will make it easier for your fans to engage back on your posts.
They will feel as if they are getting to know you and will want to support your posts in the future. The secret to being successful on social media networks is to be social. It is that simple. Now go and ask how your fans are doing. A social media engagement strategy is not rocket science, all you have to do is be yourself and let your audience get to know you.
How Artists Fail With Social Media
Many artists do not put in the time or effort required to benefit from social media platforms. They sign up for too many different accounts and only post items for sale. It makes sense that they are only posting items for sale because they do not have the time in the day to use the platforms properly. Successful artists only focus on one or two different
Successful artists only focus on one or two different social media sites at a time.
People do not visit their favorite social media sites to see advertisements or to be sold to. They want to escape from the real world for a period of time and enjoy some time with their friends.
Respect your audience’s time by sharing entertaining and valuable information about you and your art business.
A social media engagement strategy does not have to take up a lot of your time. If you develop a social media editorial calendar you will save a ton of time.
You will be able to schedule valuable content your audience will love to engage with in advance. The time you save can be spent in the studio.
Social media should be a part of your art marketing plan if you sell art online. Learn how to use social media the right way and separate yourself from your competition. Are you ready to develop your Social Media Engagement Strategy?
If you are interested in diving deeper into social media marketing I recommend these books:
Guy Kawasaki’s The Art of Social Media Power Tips for Powerful Users (Amazon Affiliate Link) is a book filled with useful insights and tips that are straight to the point and easy to implement even for the new marketers. Guy guides you through the steps you will need to take to build a solid foundation that will attract your target audience.
The Art of Social Media (Amazon Affiliate Link) is quoted to be, “The one essential guide you need to get the most bang for your time, effort, and money.”
Andrew Macarthy’s 500 Social Media Marketing Tips: Essential Advice, Hits and Strategy for Business: Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Linkedin, and More! (Amazon Affiliate Link) is the perfect book for tips and tricks for your marketing strategy. 500 Social Media Tips is filled with hundreds of actionable strategy tips that you can start implementing immediately.
You might also be interested in:
- How to Create a Social Media Marketing Calendar
- Choose One Social Media Platform to Focus On
- 10 Social Media Marketing Tips Every Artist Must Know
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