Would you like more people visiting your artist website?
Are you struggling with your social media calls to action?
In this post, I will share with you some tips that will help you increase your social media call to action.
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Increase Your Social Media Call To Action
What is a call to action? A call to action (CTA) is when you provoke an immediate response, such as “Buy Now”, “Visit My Art Gallery”, or “Visit My Blog.”
Before you can ask your audience to do something you will need to have an understanding of your audience.
- Loyal collectors that follow you on social media
- Follow you on social media but have not purchased from you
- People that have bought your art but do not support you on social media
Knowing this information will allow you to design a plan to increase your call to action and build new relations.
What Do You Want Your Audience To Do
Your social media call to action should inspire your audience to do a particular task. Knowing what your objectives are will help you to write better call to actions.
- Do you want your audience to visit your website to view more information on your newest art?
- Would you like to have them read more about a sale or event that you are holding?
- Do you have a new tutorial or book that will be landing soon?
- Would you like them just to engage in your post so you can have more organic reach?
The main goal for your social media call to action is to lead them to your blog or website to gather more information you would like the reader to consume.
Before you can have your audience follow through with a CTA, you will need to catch their attention by creating an appealing post. You want your audience to stop in their tracks when they are scrolling through their news feed.
With so much content on social media sites, you will have to go the extra mile if you want people to notice you.
Look at what other artists are doing to gain high engagement on their posts.
Learn from them and make yours better.
Ask yourself, “What is it about their posts that make me want to read more?”
Take some notes and see if there is a way to include their strategies with your brand.
Create an Artist Brand Workbook
Everyone Is Different
Every artist will have a different audience.
Observe and discover what makes your audience stop in their tracks to read your post.
It could be by text alone, images, inspirational quotes or maybe videos.
Study and document what gives you the best results and focus on that.
Everyone has a trigger. You have to find your audience’s button.
A simple strategy that has worked for many artists is to keep your message short and to the point. Make every word count. Have your readers wanting more.
When your audience has the feeling of wanting more, they will engage with your post.
When they are redirected to your website, you can provide them with more detail. At that point, the reader will be ready to consume more content. They will be interested and have the time to read more.
Increase Your Social Media Call To Action By Asking
At the end of your post ask them to follow through with your call to action. Briefly, explain what they will get when they follow through.
Providing them with a call to action button and a brief description of what you have to offer will provoke them to engage with your post and follow through with the CTA.
Just make sure that your call to action reflects your objectives.
More Social Media Call To Action Tips
Here is what she had to say:
- Determine what you want prospects to do
- Create a great hook
- Motivate prospects to act
- Optimize your call to action
- Maintain a consistent presentation on landing pages
- Test to maximize results
- Measure results
To read more visit How To Improve Your Social Media Calls To Action
I like how Heidi talks about determining what you want your readers to do after they read your post.
Every post should have a unique objective for your readers.
You want to provide a CTA for your audience. Your primary goal is to redirect them to your site.
Social media is a great tool to generate traffic and to build new relations.
Learn your audience’s triggers and language and provide a CTA that they will want to engage with.
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