Do Content Forms Increase Sales
Should blogs have contact forms?
If you would like to increase the chance of landing a sale on your art website, the answer is yes?
People visit your artist website, 24/7.
There are going to be times when potential art collectors have a question about an original painting or a print you are selling.
A FAQ page will help to answer most questions, but it will not answer every question.
And to be honest, many people do not have the patience to scroll through a FAQ page to find the answers they are looking for.
A contact form will allow people to contact you for additional information regarding a product or service you offer.
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Do You Need A Contact Form
Having an online art business is different from most online companies.
An online art business is very customer service oriented.
For a customer to purchase artwork online, they have to gain the trust of the artist.
There are many ways to build your audience’s trust, but one of the easiest ways is to have an option for a potential buyer to contact you.
A contact page allows you to keep the interest of a potential buyer.
What Is The Contact Form
A contact form is a secure form a customer can fill out to gather information about a site or product.
The query will be delivered to a designated person who will answer the question via email.
Reasons To Have A Contact Form On Your Art Blog
- One of the main reasons you want to have a contact form is to keep your site safe and reduce spam. Some robots crawl the internet looking for exposed email addresses. If your email address gets into the wrong hands your inbox could become flooded with emails you do not want.
- It is easy and more convenient for a potential buyer to contact you. You have a better chance of landing a sale if you make it a secure experience for the customer to contact you.
- Contact forms are safe for buyers.
- Buyers can contact you at any hour if you have a phone number listed. The window that you are available is limited. But having a contact form they can contact you when it is best for them.
- You can gather information from the buyer. Name, phone number, email address, and how they found you. This is valuable information for your marketing.
The benefits of having a contact form on your art blog and artist website is obveous.
Have you ever been to a site and had a question that you could not locate the answer to or any way to contact someone?
You can easily see the benefits of having a contact form on your art blog.
Have you ever been to a site and had a question that you could not locate the answer to or any way to contact someone?
How often were you ready to purchase something, but you had one question you needed to answer?
How often have you left a site without purchasing because there was no way for you to gather the information you needed?
One of the objectives you should have for your site is to make it easy for your potential buyers to find information on products they are interested in purchasing. This includes product information, site policies, purchasing policies, shipping, and handling data, return policies, and a way for them to buy.
The more detail you can provide fewer questions your audience will have.
When a potential buyer has a question, you want to make it easy for them to get in contact with you when there is an occasion when a potential buyer has an issue.
Popular Contact Form For WordPress
One of the most popular contact forms for WordPress is a plugin called Contact Form 7.
Over a million sites use Contact Form 7 because of its customization features and how easy it is to set up. The plugin also works well with other plugins like Ajax, Akismet, and CAPTCHA.
Here is a great video to show you how to install and activate your Contact 7 plugin.
What Should A Contact Page Include
A contact page is a dedicated page on your website that provides one or more ways for a visitor to contact you.
The contact form is one thing that you should include on your contact page.
The other options you might want to consider adding to your contact page are:
- Business phone number
- Email address
- Business address
How To Create A Contact Page In WordPress
To add a contact page on your WordPress website, login to your WordPress dashboard, and click Pages on the side menu.
Click Add New.
Name the page Contact Us.
Add the contact form and any other ways a visitor can contact you in the text editor.
You might want to include how long it might take you to respond to their queries.
A FAQ link could be included on the contact page to provide another way for a visitor to find an answer to their questions.
Final Thoughts On Contact Forms
It is important for you to make your artist blogs easy to navigate for your audience.
Uploading nice images of your artwork will not be the only thing you will have to do to generate sales.
Providing detailed information on your service and products as well as making it easy for your customers to contact you for additional information is the key to your success.
Should blogs have contact forms?
If you want to increase the chance of selling your art online, the answer would be yes.
You Might Also Be Interested In:
- 5 Instagram Strategies That Will Help You Sell More Art
- The Ultimate Roadmap to Gallery Representation for Emerging Artists
- How to Get Your Art in Front of Your Ideal Audience
- The Benefits Of Using Print-On-Demand For Your Art Business
- Show Your Love for Wildlife with a Fine Art Print of a Cardinal Pastel Painting
Do you have a contact form? How is it working for you? I would love to hear your thoughts in the comment section below.
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