Are you selling your art online? In this article, I will share with you the best shipping tips for artists selling art online.
Shipping Tips for Artists
Packaging and shipping is a task that no artist enjoys. When I owned my custom hand painted sign business in the early 2000’s, I tested many different options to decide what worked best for me. Every business is different so what works for one might not work for another. I am writing this post so you can save money on your shipping costs.
The first step is to decide what shipping service you will want to use. I only offer one service. This saves me a lot of headaches, and I have never had a problem with the service. If you are the only worker in your art business you want to set it up so, it will be the easiest for you.
Here is a list of the most popular shipping services based in the US.
All three services offer domestic and international shipping. This will allow you to decide if shipping your art internationally will be something that will benefit your art business.
If you are selling large items, there are Fine Art Shipping Services available. Take some time to research those companies by doing a Google search for, “fine art shipping services”.
Research the prices and reviews of the company. You want to make sure that you are using a reputable service that offers insurance.
Decide what company will work best for you
- Find what company offers the best cost for your artwork.
- Do research on how well they handle your type of artwork. I would rather pay a little more if I knew my artwork was handled properly.
- Find the location of the company and if they provide a pick-up from your business. This will save you a lot of time.
- Find out if they offer free boxes. This will save you a lot of money in the end.
You will need to decide what shipping supplies you will need to ship your artwork.
Here are some items you might need:
- Tissue paper
- Bubble wrap
(The type of art you sell will determine what materials you will need.)
After you have what decided what materials you will need to ship your product, you will need to know how much the cost is for the supplies to ship one item. This price can be included in the shipping and handling fees, or with the shipping cost.
Some artists do very well by including the shipping cost into their art price and offer free shipping. Take some time to decide what strategy will work best for you.
After you have figured out what shipping service you will be using and how much the costs will be to ship the item it is time to set up a shipping cost. There are many ways to do this and it will take work depending on what you will offer. You will want to decide if you are going to charge depending on location or have a set fee. Price on location will take you some time to figure out. You will also have to update your costs when the shipping provider prices change.
Here are three options you will want to consider:
Shipping Cost for Location
This will provide a shipping cost from your shipping service to the buyer’s destination. There are tools provided by the shipping services to help you with the expenses. The buyer will have an accurate shipping cost.
Flat Shipping Cost
This will provide a flat shipping cost to all domestic locations. You will have to determine what price to charge for the shipping.
The buyer will not pay for shipping and handling.
There are many ways that you can market your shipping cost. Keep in mind that people do not like to pay for shipping.
- Offering a low shipping cost or free shipping might intrigue a potential buyer to purchase.
- You can provide incentives. If a purchase is over a certain amount the shipping is free, or if two or more items are purchased shipping will be free.
- Offering local pick up might be an option.
- Many people will pay more for an item if it has free shipping.
These are some ideas to help you on your way. Do not think that you are locked into your first choice. Try many options and find what works best for your business. Study other online businesses to see what they offer. Keep a log of the results so you can compare the outcome.
If you are not careful, shipping costs could end up eating all of your profits. Take some time to decide what will work best for you and your art collectors.
You might also be interested in:
- How Artists Can Increase the Value of Their Time
- How Artists can Prepare for the Holidays
- How to Sell More Art by Building your Tribe
- How to Build Your Art Brand with Facebook Video
Do you have any shipping tips you would like to share? How do you keep shipping costs down? What company do you use? Share your thoughts in the comment section below.
Learn how to start, grow and monetize your online art business.
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
28 Day Blogging Challenge
Are you ready to start building an online presence?
Take the challenge and join all of the other artists selling their art online.
28 Day Blogging Challenge for Visual Artists By Dave Nevue
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Graphite Drawing by Dave Nevue