Are you selling your art and handmade crafts online?
The way you ship your products to your buyers could be the reason they come back to purchase more or go to a different seller.
In this article, I will share with you the best shipping tips for artists selling art online.
Shipping Tips for Artists
Packaging and shipping is a task that no artist or crafter enjoys.
When I owned my custom hand-painted sign business in the early 2000s, I tested many different options to decide what worked best for me.
Every business is different, so what works for one might not work for another.
I am sharing all of the tips I have learned over the years so you can save money on your shipping costs and have your customers come back to your artist website for future purchases.
The first step is to decide what shipping service you will want to use. I only offer one service. This saves me a lot of headaches, and I have never had a problem with the shipping service I provide.
I know some artists who offer different shipping options, and it works well for them.
Decide what will be the best option for your customers and your business objectives.
Below is a list of the most popular shipping services based in the US.
All three services offer domestic and international shipping.
Decide if shipping your art internationally will be something that will benefit your art business. If shipping your artwork and crafts do not help your business’s goals, don’t offer it.
The size of your artwork will determine what service will be best for you.
If you are selling large items, there are Fine Art Shipping Services available. Take some time to research those companies by doing a Google search for “fine art shipping services.”
Research the prices and reviews of the company you are researching.
Make sure you are using a reputable service that offers insurance.
Decide What Company Will Work Best For You
Every art and crafting business is different. What shipping company is best for me might not be best for you.
Below is an outline to help you decide what the best option is for you.
Take the time to research now. It is easier to get it right the first time rather than changing everything in the future.
- Find what shipping service offers the best cost for your artwork.
- Research how well they handle your type of artwork. I would rather pay a little more if I knew my artwork was appropriately handled.
- Find the location of the company and if they provide a pick-up from your business. This will save you a lot of time.
- Find out if they offer free boxes. This will save you a lot of money in the end.
The next step is to create a list of shipping supplies you will need for shipping your products.
Here are some items you might need:
- Tissue paper
- Bubble wrap
(The type of art and crafts you sell will determine what materials you will need.)
After you have what decided what materials you will need to ship your product, you will need to calculate how much it will cost to ship your items.
The price of the supplies should be included in the shipping and handling fees, or with the shipping cost.
Some artists do very well by including the shipping cost into their art price and offer free shipping.
Decide what strategy will work best for you.
After you have figured out what shipping service you will be using and how much the costs will be to ship the item, it is time to set up a shipping cost.
You will have to decide if you are going to charge depending on location or have a set shipping fee.
Price on location will take you some time to figure out, and you will have to update your costs when the shipping provider prices change.
Bellow are three shipping options you will want to consider:
Shipping Cost for Location
This will provide a shipping cost from your shipping service to the buyer’s destination. There are tools provided by the shipping services to help you with the expenses. The buyer will have an accurate shipping cost.
Flat Shipping Cost
This will provide a flat shipping cost to all domestic locations. You will have to determine what price to charge for the shipping.
The buyer will not pay for shipping and handling.
There are many ways that you can market your shipping cost. Keep in mind that people do not like to pay for shipping.
- Offering a low shipping cost or free shipping might intrigue a potential buyer to purchase.
- You can provide incentives. If a purchase is over a certain amount, the shipping is free, or if two or more items are purchased, shipping will be free.
- Offering local pick up might be an option.
- Many people will pay more for an item if it has free shipping.
These are some ideas to help you on your way.
Do not think that you are locked into your first choice.
Try many options and find what works best for your business.
Study other online businesses to see what they offer.
Keep a log of the results so you can compare the outcome.
These are the best shipping tips for artists selling art online that I have learned over the years.
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